EverPass Media Ads for Car Sales Leads

Screens in restaurants, bars and gyms across your zone, from the network formerly known as UPshow, now EverPass Media.

EverPass Media, which acquired UPshow, runs content and advertising on the televisions inside tens of thousands of restaurants, bars, gyms and other businesses, and it also delivers live sports to those venues, which is what pulls the crowd in on a game day. Advertising is sold by venue type, market and daypart, directly and through the programmatic place based platforms, with audience estimates by venue. The screens are often silent, with the content designed for it.

For a dealership that means reach into the bars and restaurants in its zone, including on the game days when they fill, with a visual message on the screens patrons watch, by venue type. A truck event in sports bars on a Sunday, a payment message in family restaurants, a service special in gyms: venue targeting picks the setting.

A store spends on EverPass for reach into the leisure venues in its zone by type, with game day crowds included, at a low cost per thousand, in a format that has replaced cable on the screens where local businesses used to advertise. It reaches people relaxed and receptive.

The honest objection is that the screens are usually silent, the audience is whoever is in the venue, and direct response is limited to a scan, so the effect reads through branded search and traffic over weeks. Venue coverage varies by market, and the network's name change can confuse a store that knew UPshow.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

EverPass fits franchise and used stores with a visual message, truck stores that want sports bars on game days, and dealer groups covering a region's venues. It fits less well for luxury stores and for stores that need direct response.

EverPass Media sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for EverPass Media, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying EverPass Media keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether EverPass Media earned its budget is answered in the same place as the rest.

An EverPass sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running EverPass Media through LeadLocate is not EverPass Media. It is that EverPass Media becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds EverPass Media does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, EverPass is a place based video buy with game day reach for a dealership client, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing EverPass Media. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and EverPass Media placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of EverPass Media, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a EverPass Media account in your name is billed by EverPass Media directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what EverPass Media is likely to do for a store of your size, and agrees a review date. If the reporting shows EverPass Media earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is UPshow the same as EverPass Media?

EverPass Media acquired UPshow and operates the network under its own name, with the same venue screens plus live sports delivery to those venues.

What venues does the network cover?

Tens of thousands of restaurants, bars, gyms and other businesses nationally, targeted by venue type and geography to the store's zone.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy EverPass Media directly?

Yes, through LeadLocate. EverPass Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries EverPass Media, we work through that.

Can EverPass Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for EverPass Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request EverPass Media from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.