Loop TV Advertising That Brings Car Buyers In

Music video screens in bars, salons, hotels and restaurants across your zone, sold by venue type.

Loop TV is a free streaming service built for businesses, playing music videos and lifestyle channels on the screens in tens of thousands of bars, restaurants, salons, hotels and other venues, supported by advertising sold by venue type, market and daypart, directly and through the programmatic place based platforms, with audience estimates by venue. The screens are visual by design, since the music plays through the venue's own speakers, and the content holds attention the way a music video does.

For a dealership that means reach into the social venues in its zone, with a visual message between music videos an audience is already watching, by venue type. A used store's payment message in neighborhood bars, a family vehicle in restaurants, a service special in salons: venue targeting picks the setting, and the network reaches venues that neither the sports networks nor the waiting room networks cover.

A store spends on Loop for reach into social venues by type at a low cost per thousand, with content that holds the eye, in a format that fills screens where cable used to run. It reaches a younger, social audience in the evening.

The honest objection is that the audience is whoever is in the venue, the placement is visual only, and direct response is limited to a scan, so the effect reads through branded search and traffic over weeks. Venue coverage varies by market, and the setting suits a plain payment or event message.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Loop fits used and franchise stores with a visual message aimed at a younger social audience, stores with a service department to promote in salons, and dealer groups covering a region's venues. It fits less well for luxury stores and for stores that need direct response.

Loop TV sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Loop TV, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Loop TV keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Loop TV earned its budget is answered in the same place as the rest.

A Loop sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Loop TV through LeadLocate is not Loop TV. It is that Loop TV becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Loop TV does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Loop is a place based buy in the social venues a dealership client's younger customers visit, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

If an agency runs Loop TV for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Loop TV the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Loop TV. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Loop TV; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Loop TV looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What venues play Loop TV?

Tens of thousands of bars, restaurants, salons, hotels and other businesses nationally, targeted by venue type and geography to the store's zone.

Does the ad have sound?

The music plays through the venue's speakers, so the ad is visual: a large payment number, a vehicle and the store's name, with a scannable code for response.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Loop TV directly?

Yes, through LeadLocate. Loop TV is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Loop TV, we work through that.

Can Loop TV leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Loop TV?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Loop TV from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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