GSTV Advertising That Brings Car Buyers In

Video on the gas pump screen, watched by drivers standing beside the vehicle they might replace, at the stations in your zone.

GSTV is the national video network on gas pump screens, showing short news, sports and entertainment clips with advertising to drivers during the minutes a fill up takes, at tens of thousands of stations across the country. Spots are fifteen to thirty seconds with sound, sold by market and by station with geography and daypart targeting, directly and through the programmatic place based platforms, and the network reports the audience by station.

For a dealership no other placement reaches a buyer at a more literal moment: a driver standing next to the vehicle they own, paying for fuel, with a screen in front of them and nothing to do. A payment message on a more efficient vehicle, a trade appraisal offer, a truck event, all land in that moment, at the stations along the store's commute routes, with frequency because people fill up weekly.

A store spends on GSTV for a captive driver audience at the pump, in its zone, with sound and video and weekly frequency, at a cost per thousand that suits a franchise or used store budget. Trade and fuel economy messages are unusually well matched to the moment.

The honest objection is that the driver cannot respond at the pump beyond remembering a name or scanning a code, so the effect shows up as branded search and traffic over weeks, and that the audience is everyone who buys gas rather than people in the market for a vehicle. It is a reach channel with a strong context, read slowly, and station coverage varies by market.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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GSTV fits franchise and used stores in markets where the network covers the stations on the commute routes, stores with a trade or fuel economy message, and dealer groups. It fits less well for luxury stores wanting premium context and for stores that need direct response.

GSTV is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries GSTV, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A GSTV sourced lead reaches the CRM as a branded search, a scan of a code on the screen, a call to the number shown, or a direct inquiry on a LeadLocate lead page named in the spot, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running GSTV through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from GSTV gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, GSTV is a place based video buy with an obvious story for a dealership client, the buyer beside their own vehicle, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing GSTV. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market GSTV is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find GSTV and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while GSTV is being set up. Media you buy through your own GSTV account is billed by GSTV to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what GSTV does best for a store of your size and market, and sets a review date. Nothing about GSTV is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Which stations carry GSTV?

Tens of thousands nationally, with coverage varying by market. The buy is targeted to the stations in the store's zone, and our team confirms coverage when the placement is requested.

Does the spot have sound?

Yes, video with sound on the pump screen during the fill up, which makes a spoken payment message or store name effective.

How is a GSTV campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen, calls to the number shown and inquiries on the lead page named in the spot, reported in the CRM over weeks.

Can my dealership buy GSTV directly?

Yes, through LeadLocate. GSTV is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries GSTV, we work through that.

Can GSTV leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for GSTV?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for GSTV inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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