Grocery TV Ads for Car Sales Leads

Screens at the grocery checkout and entrance, seen by households on the weekly shopping trip, at the stores in your zone.

Grocery TV operates screens at the checkout lanes, entrances and departments of thousands of grocery stores across the country, showing short content and advertising to shoppers while they wait, and it sells that inventory by store and by market, directly and through the programmatic place based platforms, with audience estimates by location. The screens are silent, so the creative is visual, and the checkout placement holds a shopper's attention for the length of a line.

For a dealership the audience is every household in the zone, weekly, at a moment when they are standing still with a screen in front of them, which few formats offer. A store can put a payment message or a service special on the screens at the grocery stores its customers use, with frequency, and a group can cover a region's stores at once.

A store spends on Grocery TV for weekly frequency to every household in its zone at a captive moment, at a low cost per thousand, targeted to the stores near the dealership. It reaches the household decision maker where she actually is, which the sports and news channels do not.

The honest objection is that the screens are silent and the audience is everyone, not vehicle shoppers, so the message has to be simple and visual and the effect shows up as branded search and traffic over weeks rather than as direct response. It is a reach channel with frequency, not a lead machine, and coverage depends on which chains in the market carry the screens.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Grocery TV fits franchise and used stores with a household message, stores with a service department to promote, and dealer groups covering a region's grocery stores. It fits less well for luxury stores and for stores that need direct response.

Grocery TV is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Grocery TV, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Grocery TV sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Grocery TV through LeadLocate is not Grocery TV. It is that Grocery TV becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Grocery TV does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Grocery TV is a place based buy that reaches the household decision maker weekly for a dealership client, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

If an agency runs Grocery TV for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-media-buying-servicesL.

Nobody drives across three states for a sedan, so the market Grocery TV is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Grocery TV, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Grocery TV account in your name is billed by Grocery TV directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Grocery TV is likely to do for a store of your size, and agrees a review date. If the reporting shows Grocery TV earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Do the grocery screens have sound?

No; they are silent, so the creative is visual, with a large payment number, a vehicle and the store's name. A scannable code adds the small amount of direct response the format allows.

Which grocery chains carry the screens?

Thousands of stores across many chains, varying by market. Our team confirms the stores in the dealership's zone when the placement is requested.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Grocery TV directly?

Yes, through LeadLocate. Grocery TV is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Grocery TV, we work through that.

Can Grocery TV leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Grocery TV?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Grocery TV inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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