ReachTV Advertising That Brings Car Buyers In

The television network in airports and travel venues, reaching travelers at gates, bars and restaurants near your market.

ReachTV is the television network that plays in airports, at gates, in airport bars and restaurants and in other travel venues, showing short programming and advertising to travelers with time to watch. Advertising is sold by airport and by market, directly and through the programmatic place based platforms, with audience data on passenger volume and demographics at each location. The screens have sound in many venues and the audience skews toward business and affluent leisure travelers.

For a dealership the fit is the traveler who lives in the store's market and is waiting at the home airport, or the relocating professional passing through. A luxury store, a store near a major hub or a group branding across a metro can reach that audience with frequency during long waits, and the context is one of the few where a viewer has time to take in a longer message.

A store spends on ReachTV for an affluent, captive traveler audience at the home airport, with audience data by location and time to watch, at a cost that suits a luxury or premium franchise budget. Business travelers buy premium vehicles and lease at a high rate.

The honest objection is that most travelers at any airport do not live in the store's zone, so a large share of the audience is not a local buyer, and that the format produces little direct response beyond a scan or a memorable name. It suits specific stores near hubs rather than the typical local dealership, and the read is slow through branded search and traffic.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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ReachTV fits luxury and premium franchise stores near a major airport, stores in markets with heavy business travel, and dealer groups branding across a hub metro. It fits less well for local used stores and for stores that need direct response.

ReachTV sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for ReachTV, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying ReachTV keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether ReachTV earned its budget is answered in the same place as the rest.

A ReachTV sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. ReachTV slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with a luxury dealership client near a hub, ReachTV is an affluent traveler buy with audience data by airport, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing ReachTV. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and ReachTV placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request ReachTV. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by ReachTV; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of ReachTV looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Which airports carry ReachTV?

Many major and mid sized airports and travel venues nationally, sold by location with passenger data. Our team confirms the store's home airport when the placement is requested.

Are airport travelers local buyers?

Some are residents at their home airport and some are visitors; the share depends on the airport. The buy suits stores whose buyer travels, such as luxury and premium franchises, more than a typical local lot.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy ReachTV directly?

Yes, through LeadLocate. ReachTV is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries ReachTV, we work through that.

Can ReachTV leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for ReachTV?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request ReachTV from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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