Captivate Advertising That Brings Car Buyers In

Screens in office elevators and lobbies that professionals see several times a day, in the buildings around your market.

Captivate operates the screens inside elevators and lobbies of office buildings in major and mid sized cities, showing news, weather, markets and advertising to the people who work in those buildings, who see the screens several times a day on the way to and from the desk. Advertising is sold by building, by market and by daypart, directly and through the programmatic place based platforms, with audience data on the tenants of each building.

For a dealership the audience is a specific and valuable one: office workers with incomes, watching a screen with nothing else to look at for the length of an elevator ride, several times a day for weeks. A luxury store, a franchise store selling to professionals or a group branding across a downtown can put a payment message or a model launch in front of that audience with a frequency few other formats match.

A store spends on Captivate for high frequency reach to office professionals with a captive moment, in the buildings around its market, with targeting by building and by tenant profile. It is a brand and awareness channel with an audience that buys new and premium vehicles.

The honest objection is that office occupancy has changed, so the audience is smaller than it once was in many downtowns, and that the format produces no direct response beyond a scan or a memorable name. It is a supporting channel for stores whose buyer works in those buildings, read slowly through branded search and traffic, and it has no reach in markets without a Captivate building network.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Captivate fits luxury and premium franchise stores in cities with a Captivate building network, stores selling to professionals, and dealer groups branding downtown. It fits less well for used car stores, rural markets and stores that need direct response.

Captivate is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Captivate, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Captivate sourced lead reaches the CRM as a branded search, a scan of a code on the screen, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Captivate through LeadLocate is not Captivate. It is that Captivate becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Captivate does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency with a luxury or professional market dealership client, Captivate is a targeted place based buy with audience data by building, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Captivate. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Captivate placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Captivate, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Captivate account in your name is billed by Captivate directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Captivate is likely to do for a store of your size, and agrees a review date. If the reporting shows Captivate earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Which buildings does Captivate reach?

Office buildings in major and mid sized cities, with audience data on the tenants of each. Our team confirms the network in the store's market when the placement is requested.

How often does an office worker see the screen?

Several times a day on elevator rides and lobby passes, for as long as the campaign runs, which is a frequency few other formats match for that audience.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen and direct inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Captivate directly?

Yes, through LeadLocate. Captivate is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Captivate, we work through that.

Can Captivate leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Captivate?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Captivate from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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