Classic Car Dealer Software

Collector cars sell on photos, paperwork and trust, usually to a buyer who lives nowhere near your showroom. LeadLocate gives a classic car dealer the merchandising, the remote deal page and the conversation tools that kind of sale runs on.

A late model sedan is a commodity. The shopper knows what it is, three other stores have one, and the sale is mostly about price and payment. A classic car is the opposite. There is one of it, or close to it, the buyer has been looking for months, and the questions are about provenance, originality, rust, the numbers on the block and who did the restoration. The unit is a story and a stack of paper as much as it is a vehicle.

The buyer is different too. Collector buyers shop nationally, often from a phone, and they expect to see forty photos before they ask a single question. They want to read the build sheet, see the underside, and talk to a person who knows the car. Then they want to buy it without flying out, which means the deal, the documents and the signature all happen at a distance, followed by a transport carrier rather than a drive home.

Most dealer software was written for the commodity sale. LeadLocate was written for the conversation, the documents and the remote close, which is why it fits a classic car store better than a tool that assumes every buyer walks in on a Saturday. The rest of this page goes through the pieces that carry the weight, named the way they appear in the software, so you can check each one on the recorded demo before you talk to anyone.

Four pieces do most of the work. Inventory Link holds and merchandises the cars, with a portal where you add a vehicle, edit its photos and publish an inventory website or drop a widget on the site you already run. DealTracker, the desking and deal engine inside LeadLocate CRM, desks the numbers and produces the customer deal page a remote buyer reviews, chats on and signs. The two way texting inbox carries the photos, the questions and the answers between you and a buyer who may never visit. SecureWebX handles the credit application and the secure share to the lender the buyer or the store prefers.

Around those four sit the tools a collector sale leans on more than a commodity sale does. Deal Jacket holds every document on the deal, uploaded from a desk or read in through a phone camera by QR intake, so the title copy, the appraisal and the restoration receipts live with the deal instead of in a drawer. Communications logging keeps every call, text, picture message, email and voicemail on the customer record, which matters when a sale takes three months of back and forth. Call recording and the call transcript lightbox let you go back to what was actually said about the carburetor.

All of it runs on one login through the LeadLocate CRM, on the desktop and in the LeadLocate mobile app, so the salesperson standing next to the car with a buyer on the phone has the same record, the same photos and the same deal as the desk.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Start in the Inventory Link portal. If you already publish a feed, connect it and the cars arrive. If your inventory lives only on your own website, Inventory Link imports it from there with your permission. If a car is in neither place, Add a vehicle takes it by hand. For a unit built before the modern VIN format, you type the year, make, model and description yourself and the listing goes through the same merchandising as every other car. When the VIN does decode, the automotive database fills in the specifications and the government safety and efficiency data, and vehicle text parsing tidies a description that arrived as a paragraph rather than a record.

Photos are the listing. Edit vehicle and photos is where you order the gallery so the first frame sells and the underside, the engine bay and the door tags follow in the sequence a collector expects. Stock imagery exists for listings that arrive without pictures, though on a classic lot your own photographs lead every time. The inventory website builder publishes the whole collection on a site of its own, with AI assisted copy to draft the long description you then correct with what you actually know about the car. If you like the website you have, the embeddable inventory widget renders the same live inventory inside it with one line of HTML.

The vehicle finder, called Locate, lets a shopper describe what they want in plain language and finds the closest match in your index, which is how a buyer looking for a specific body style and transmission finds the one you have without clicking through a dozen filters. The request lands in the CRM with the car attached.

Desk the deal in EZ Desking as cash or finance, with the trade if there is one, then share it. The buyer receives a short link to a private deal page skinned to your store, unlocked with a one time passcode sent to their phone. On the page they see the car, the numbers, the documents you have attached and a revision view when the terms change. Deal chat runs on the same page, with link previews and photo drops, so the buyer can ask for one more picture of the trunk floor and get it in the same thread the deal lives in. When they are ready, they sign on the page. You can share, revise, revoke every link or void the deal from the deal view in the CRM.

The digital retail controls on the deal page add a build step, a document review, a deal review and a shipping quote, which is the piece a remote buyer asks about first. Inventory Link also carries a directory of transport carriers and service providers, so when the car needs to move you have a list to call rather than a search engine. The digital retail steps are review steps on the deal page; the buyer's funds move the way they always have, through your bank and your paperwork.

For the buyer who wants paper, print packets produce the deal with payment ranges and the finance breakdown, and #10 envelope templates with First Class postage and a printed indicia send it. Identity comes in through the identity scanner, which reads a driver license or insurance card into the customer record from a phone camera, and the Deal Jacket takes the signed title copy back the same way. Deal history and verification keep the record of every step for the day a buyer's attorney or an auction house asks.

Yes, through SecureWebX. Every store gets branded apply links, and a salesperson texts one from the CRM. The buyer completes a five step application on their phone, with a co-applicant if there is one, ITIN as well as SSN, income, down payment and a trade section, and signs the consent with versioned terms. The finished application lands in the SecureWebX inbox with status, assignee and notes. Each link is customizable with extra sections, custom fields, document uploads and disclosures, so you can ask for the appraisal or the agreed value insurance quote right on the application.

Collector financing usually runs through a specialty lender rather than a captive, and this is where Send to Lender earns its place. It is a code gated, expiring, revocable, watermarked share of the application to any lender of the store's choosing, with a response portal on the lender's side and a decision webhook back. It is a secure share, not a lender portal integration, and that is exactly what a specialty lender that has never heard of your store needs. Stipulations, supporting documents and adverse action notices generated from the application record round out the file. A worksheet attached to the application runs the same cash, finance and lease math as CRM desking and prints a deal recap PDF for the lender.

When the lender or your DMS wants the application in a particular shape, SecureWebX exports it in STAR XML, fixed width, CSV or JSON over the transport they expect. The export formats page lists them. It is an export set up per destination, never a live two way feed, and it means no rekeying.

A classic car store sells nationally and buys locally, and the platform is built for both halves. On the selling side, your inventory website, the widget on your own site, the vehicle finder and the Lead Pages landing page builder give a shopper anywhere in the country a place to raise a hand on a specific car, and every one of those requests lands in the LeadLocate CRM inbox with the vehicle attached. The live chat widget for your website answers the first question while the shopper is still on the page.

On the buying side, the Marketplace Acquisitions plan delivers opt in seller leads: local owners who filled out one of our offer request pages and asked to be contacted by a dealership about the car they own. For a store that lives on finding the next unit, that is a steady stream of local conversations about cars people are ready to let go of. Read the vehicle acquisition leads page for how those arrive, and the what to expect page for how consumers behave once they submit; nearly every owner intends to negotiate, and that is a conversation, not a problem.

The Inbound plan adds buyer leads in your zone, a mix of VIN specific shoppers and open shoppers. Every one of them is delivered to you and only you, prescreened at capture and backed by a replacement review after delivery, so a lead that does not pan out costs you nothing. A collector buyer is rarer than a crossover buyer, so most classic stores start with the software and add a lead program once the zone and the season are right. Leads Manager is where you build offer campaigns for the managed webXintel Ads Network or for your own ad accounts, and our team launches and manages every one of them from the selections your store makes.

Say it plainly, because a classic store runs on paperwork that the platform is not trying to replace. Title and registration, the auction settlement, the consignment ledger, the restoration shop's labor and parts, and your accounting all stay exactly where they are today, in your DMS, your bookkeeper's system and your shop. LeadLocate is the sales, merchandising, deal and credit application layer that sits in front of them, and it hands the finished application to your DMS in the export format it expects rather than pretending to be one.

That division is a feature. A store that keeps its accounting and title work in a system built for that, and its selling in a system built for selling, is not hostage to a single vendor for everything. When a piece of the classic workflow is specific to your store, a consignment intake form for example, it is available on request and our team puts it in production for your dealership.

Everything named on this page is part of the platform subscription rather than a separate purchase, and the full list is on the all features page. The desking engine's universal field set already covers auto, RV, powersports, marine, buy here pay here and fleet, so a store that also moves a vintage travel trailer or a classic boat desks it on the same screen.

The platform is built so your store keeps selling. Every photo you shot of the underside, every note from a three month conversation with a collector, every desked deal and every signed document is held safely on the customer record and on the deal, ready the moment anyone at the store opens it again. Your phones stay your phones, your DMS stays your DMS, your title desk keeps stamping and your shop keeps turning wrenches. Your website stays yours too, because Inventory Link publishes your cars to it rather than taking it over. LeadLocate is the selling layer a classic store runs on, and it is built to be the steadiest part of your week.

Starting is month to month with no long term contract. A classic car store is software first, so most begin with CRM Only from $199 a month, which is the whole platform without a lead program: the CRM, Inventory Link, DealTracker, SecureWebX, the mobile app and Jax, the AI assistant inside the CRM. Add the Inbound plan for buyer leads or Marketplace Acquisitions for opt in seller leads when you want them; the current figures for every plan are on the pricing page. Give us your website address and we will show you your own inventory inside Inventory Link and on a deal page before you decide anything.

Does the VIN decoder work on a car built before the modern VIN format?

Modern VINs decode automatically through the automotive database. For an older unit, Add a vehicle in the Inventory Link portal takes the year, make, model and description by hand, and the listing then runs through the same photo editing, website builder, widget and vehicle finder as every other car in your inventory.

Can a buyer in another state sign the deal without visiting?

Yes. DealTracker shares a private, store branded deal page unlocked by a one time passcode. The buyer reviews the car, the numbers and the documents, chats with the salesperson on the page, and signs there. The store can revise, revoke or void the link from the deal view, and a shipping quote sits on the same page.

Do I need an inventory feed or DMS access to use LeadLocate for classic cars?

Neither is required. Connect a feed if you have one, let Inventory Link import your cars from your own website if you do not, or add units by hand in the portal. Title work, accounting and your shop stay in the systems you use today; LeadLocate is the selling layer in front of them.

How does a classic car buyer apply for financing?

Through a SecureWebX apply link texted from the CRM. The buyer completes the five step application on a phone with consent captured, the store reviews it in the SecureWebX inbox, and Send to Lender shares it securely with any specialty lender of the store's choosing, with a response portal on the lender's side.

Where would a classic car dealer get leads from LeadLocate?

From your own inventory site, widget, vehicle finder, brand pages and Lead Pages, which all land requests in the CRM, and optionally from a lead program: the Inbound plan for buyer leads in your zone or Marketplace Acquisitions for opt in seller leads from local owners. Every lead in your zone is delivered to you and only you, prescreened at capture and backed by a replacement review, so a bad lead costs you nothing.

What does it cost to start?

CRM Only starts at $199 a month and includes the whole platform without a lead program. The Inbound plan starts at $799, Marketplace Acquisitions at $999, and the Buyers and Sellers Hybrid Plan at $1,599. Every plan is month to month with no long term contract, and the pricing page carries the current details.

Give us your website address and we will show you your cars inside Inventory Link, in a text message and on a store branded deal page before you decide anything. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.