Blip Billboards Ads for Car Sales Leads

Digital billboards bought self serve, by the play, with a daily budget you set, on faces across most markets.

Blip Billboards is a self serve platform that sells individual plays on digital billboard faces owned by many operators across the country, the way search platforms sell clicks: a store picks the faces near it on a map, uploads creative, sets a daily budget and the hours it wants, and pays for the plays it wins. There is no monthly contract and no minimum, the creative can change any time, and the dashboard shows plays by face and hour.

For a dealership that makes billboards accessible in a way they never were. A used car lot with a few hundred dollars can put its payment message on the digital face at the intersection down the road during the evening commute, change it Saturday morning to the weekend's inventory, and stop it Sunday night. Coverage depends on which operators in the market list faces on the platform, and it is strong in many mid sized markets and growing in the large ones.

Connecting your own Blip Billboards account to the CRM has its own page: Blip Billboards Integration for Dealerships. This page is about the channel and the leads.

A store spends on Blip because it can buy billboards by the play with a daily budget, run only the hours that matter, change the message in minutes and start or stop without a contract. It is the lowest risk way to test outdoor advertising, and the per play pricing on a face near the store is often modest.

The honest objection is that plays are sold in rotation, so the store's message shares the face with others and shows for a few seconds at a time, which is less presence than a printed face the store owns for a month. Coverage varies by market, since not every operator lists faces, and the outdoor objection applies: little direct response, a read through branded search and traffic. Prime faces at commute hours cost more per play.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Blip fits any dealership that wants to try outdoor without a contract, used car stores with small budgets, stores that want to change messages weekly, and dealer groups running faces near each rooftop. It fits less well for a store that wants to own a prime face for a month and for markets where few operators list faces.

Blip Billboards sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Blip Billboards account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A Blip sourced lead reaches the CRM as a branded search, a call to the number on the creative, a texting keyword or a scan, or a walk in with the source recorded, attributed over weeks. Because the message can change daily, a store can put a specific offer with a specific keyword on the face and watch the CRM for it.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Blip Billboards through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Blip Billboards gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, Blip is the tool that lets it offer billboards to every dealership client at any budget, managed from a dashboard like the rest of the plan, and connecting the store's LeadLocate CRM turns plays into a branded search and keyword report the dealer can read.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Blip Billboards. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Blip Billboards placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Blip Billboards, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Blip Billboards account in your name is billed by Blip Billboards directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Blip Billboards is likely to do for a store of your size, and agrees a review date. If the reporting shows Blip Billboards earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Can a small used lot afford billboards through Blip?

Yes. Faces are bought by the play with a daily budget the store sets, no contract and no minimum, and a face near the lot at commute hours often costs a modest amount per day.

Does the store get the whole face?

No; plays rotate among advertisers and the message shows for a few seconds at a time. Presence is lighter than owning a printed face for a month, in exchange for control and price.

How is a Blip campaign measured?

By branded search lift in the zone, calls to the number on the creative, texting keywords and scans, and walk ins logged with the source in the CRM, read over weeks.

Do I need my own Blip Billboards account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Blip Billboards account you or your agency already hold.

Can Blip Billboards leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Blip Billboards?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Blip Billboards account is billed by Blip Billboards to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

Draw the market you sell in, request Blip Billboards from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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