Billups Advertising That Brings Car Buyers In

Independent planning and buying across every outdoor format and operator, with audience measurement behind the plan.

Billups is the largest independent outdoor advertising agency, which means it does not own faces; it plans and buys them, across every operator, format and market, using its own audience measurement to decide which faces the target households actually pass and to report what happened afterward. Billboards, transit, street furniture, airports, place based screens and mobile billboards all sit in one plan, negotiated across operators, with programmatic execution where the faces are digital.

For a dealership or a group with a real outdoor budget, that is the difference between buying the faces an operator's rep offers and buying the faces the store's households drive past. Billups works on a partner basis with advertisers and agencies, so it suits a group or a franchise store with a meaningful budget more than a single small lot, and LeadLocate arranges the relationship on request.

A store spends through Billups when its outdoor budget is large enough that planning across operators matters, when it wants measurement of who actually passed the faces, and when it wants one plan across billboards, transit and place based screens rather than one contract per operator. Groups branding across a region get the most from it.

The honest objection is that an independent planner adds a layer suited to meaningful budgets, and a single store spending a few thousand dollars on outdoor is better served buying directly or through a self serve platform. The outdoor objection applies too: little direct response and a slow read, though Billups's measurement improves the read.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Billups fits dealer groups and franchise stores with real outdoor budgets across several formats or markets, and the agencies that buy for them. It fits less well for a single store with a small outdoor budget, which should buy directly or through Blip, and it has no role for a store that does not advertise outdoors at all.

Getting onto Billups is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Billups from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Billups, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

A Billups planned campaign produces leads the way any outdoor does: branded searches, calls to the numbers on the faces, scans and walk ins with the source recorded, attributed in the CRM over weeks, with Billups's audience measurement reported beside the CRM's branded search lift by zone.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Billups slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency that does not have its own outdoor buying capability, Billups is the partner that provides it for dealership group clients, and connecting each store's LeadLocate CRM pairs the outdoor measurement with the lead report.

Agencies are how most stores buy Billups, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

Nobody drives across three states for a sedan, so the market Billups is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Billups. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Billups; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Billups looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does Billups own any billboards?

No. It plans and buys across every operator and format independently, using its own audience measurement to choose faces and report results.

Is Billups for a single store?

It suits groups and franchise stores with meaningful outdoor budgets across formats or markets; a single store with a small budget usually buys direct from an operator or through a self serve platform, and our team arranges Billups on request for a store that wants planning across every operator.

How is an outdoor plan measured?

By the audience measurement Billups provides on who passed the faces, beside the CRM's branded search lift, calls, scans and walk ins logged with the source, over weeks.

Does my dealership need its own relationship with Billups?

Not to start. Request Billups from the Advertising Networks page in the CRM and our team opens the conversation with Billups for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Billups leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Billups?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Billups placement carries whatever commitment Billups sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Billups inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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