Basis Advertising for Car Sales Leads

One platform for agencies to plan, buy and report across programmatic, search, social and direct placements for every client.

Basis is an omnichannel advertising platform built for agencies, combining a demand side platform for programmatic display, video, connected television and audio with workflow for planning, buying and reporting across search, social and direct publisher placements in one system, so an agency manages every channel for every client from one place with one set of reports and one billing workflow. It sells to agencies and to large advertisers on a partner basis.

For a dealership the platform matters through the agency that runs it: an agency on Basis plans the store's programmatic, search, social and direct buys together, reports them together and bills them together, which is exactly the consolidation a store wants from an agency. A single store does not buy Basis; it benefits when its agency does, and LeadLocate sits beneath that as the CRM the leads land in.

Connecting your own Basis account to the CRM has its own page: Basis Technologies Integration for Car Dealers. This page is about the channel and the leads.

A store benefits from Basis when its agency uses it to run every channel from one system, because the agency's time goes to the campaigns instead of the logins and the reporting comes back whole. For an agency with several dealership clients it is the operating system for media.

The honest objection is that Basis is an agency platform with partner pricing, not something a single store buys, that its reporting overlaps with what LeadLocate provides so the agency and the store decide who reports what, and that programmatic reads through branded search over weeks. A store without an agency has no use for it.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Basis fits agencies with several dealership clients and dealer groups with in house media teams. It fits less well for a single store without an agency, which buys channels directly or through our team.

Basis works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Basis, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Basis, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Basis bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign and channel on the record, beside the agency's Basis report.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running Basis through LeadLocate is not Basis. It is that Basis becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Basis does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Basis is the platform that runs every dealership client's channels from one system, and connecting each store's LeadLocate CRM pairs the agency's cross channel report with the leads each rooftop received and what the salespeople did with them.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Basis. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Basis the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Basis, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Basis account in your name is billed by Basis directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Basis is likely to do for a store of your size, and agrees a review date. If the reporting shows Basis earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Does a dealership buy Basis?

Through an agency, yes. Basis is an agency platform sold on a partner basis; a store benefits when its agency uses it to plan, buy and report every channel from one system, and our team arranges that route on request.

How does Basis work with LeadLocate?

The agency buys the media in Basis and the leads land in the store's LeadLocate CRM, where they are distributed, worked and reported. The agency sees the CRM's lead report beside its own media report.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during video and connected TV flights, direct inquiries and the agency's Basis report, in the CRM by week.

Does my dealership need its own relationship with Basis?

Not to start. Request Basis from the Advertising Networks page in the CRM and our team opens the conversation with Basis for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Basis leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Basis?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Basis placement carries whatever commitment Basis sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Basis inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.