Simpli.fi Advertising for Car Sales Leads

Geofencing, addressable display and connected TV from the programmatic platform built for local advertisers, aimed at your zone.

Simpli.fi is a programmatic advertising platform built specifically for local advertisers and the agencies and media companies that serve them, with geofencing that targets devices seen at a location, addressable display and connected television that target specific households by address, and its own local audience data, across display, video, connected TV and audio, sold through agencies and partners with reporting that includes foot traffic attribution to the store.

For a dealership the geofencing is the obvious use: fence a competitor's lot, an event or a neighborhood, then show display and video to the devices that were there, in the store's zone, and report which of them later visited the store. Addressable display and connected TV to chosen households by address add precision, and the platform's local focus means its tools and its minimums are built for a rooftop rather than a national brand.

Connecting your own Simpli.fi account to the CRM has its own page: Simpli.fi Integration for Car Dealers. This page is about the channel and the leads.

A store spends on Simpli.fi for geofencing and addressable targeting built for local advertisers, with foot traffic attribution that shows which reached devices visited the lot, at minimums a franchise store can carry through an agency or partner. Conquest fencing of competing lots is a proven dealership use.

The honest objection is that geofenced display is still display, with display conversion rates, that foot traffic attribution is an estimate, and that the platform sells through agencies and partners rather than directly to a store, which our team arranges. Financing campaigns cannot narrow audiences by protected characteristics, and address level targeting must respect that.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Simpli.fi fits franchise and used stores that want conquest geofencing, stores near competing lots and events, and dealer groups running addressable campaigns per rooftop through an agency. It fits less well for stores without a partner relationship. National sellers can run it nationally.

Simpli.fi works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Simpli.fi, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Simpli.fi, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Simpli.fi sourced lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, a walk in the platform attributes to a reached device, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Simpli.fi through LeadLocate is not Simpli.fi. It is that Simpli.fi becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Simpli.fi does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency serving local dealerships, Simpli.fi is the programmatic platform built for its clients, with geofencing and foot traffic reports the dealer understands, and connecting each store's LeadLocate CRM pairs those reports with the leads that followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Simpli.fi. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Simpli.fi is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Simpli.fi, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Simpli.fi account in your name is billed by Simpli.fi directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Simpli.fi is likely to do for a store of your size, and agrees a review date. If the reporting shows Simpli.fi earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What is geofencing for a dealership?

Drawing a fence around a location, such as a competitor's lot or an event, and showing display and video to the devices seen inside it afterward, with a report on which of them later visited the store.

Can a store buy Simpli.fi directly?

Yes, through LeadLocate. It sells through agencies and partners. Request it from the Advertising Networks page and our team arranges the placement for the store.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights, foot traffic the platform attributes to reached devices and direct inquiries, in the CRM by week.

Does my dealership need its own relationship with Simpli.fi?

Not to start. Request Simpli.fi from the Advertising Networks page in the CRM and our team opens the conversation with Simpli.fi for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Simpli.fi leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Simpli.fi?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Simpli.fi placement carries whatever commitment Simpli.fi sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Request Simpli.fi from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.