Anzu Advertising That Brings Car Buyers In

Ads placed on the billboards, screens and objects inside video games, bought programmatically for players in your zone.

Anzu is an in game advertising platform that places advertising on the surfaces inside video games, the billboards along a racing track, the screens in a stadium, the posters on a city street, in games on consoles, PCs and phones, and it sells that inventory programmatically through the major buying platforms, with targeting by geography, age bracket, platform and game genre, and measurement of whether the ad was actually visible on screen.

For a dealership the fit is obvious in one genre: a billboard for a real store along a virtual racing track, seen by players who like cars enough to race them. Sports games add stadium boards, and open world games add street posters. The audience skews male and young adult, the placements are seen rather than clicked, and the buy is a line in a programmatic plan rather than a separate vendor.

Connecting your own Anzu account to the CRM has its own page: Run Anzu from Your Dealership CRM. This page is about the channel and the leads.

A store spends on Anzu to put its name inside the racing and sports games its young male buyers play, in its zone, at a low cost per thousand, with viewability measurement and a programmatic buy that fits into an existing plan. It reaches an audience that watches little television.

The honest objection is that in game billboards produce no direct response, so the effect reads through branded search over weeks, that the audience in one zone is modest, and that the buy needs a programmatic seat or a buying partner, which our team arranges. Age and creative rules apply, and a store that wants leads this month should look elsewhere.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Anzu fits performance, truck and entry level franchise stores with a young male buyer, dealer groups adding gaming to a programmatic plan, and brands. It fits less well for luxury, for stores that need direct response, and for stores without a programmatic plan. National sellers can run it nationally.

Anzu sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Anzu, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Anzu keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Anzu earned its budget is answered in the same place as the rest.

An Anzu sourced lead reaches the CRM as a branded search or a direct inquiry on a LeadLocate lead page, over weeks, since in game billboards do not click. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Anzu slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying programmatically for dealership clients, Anzu is a gaming line added from the same platform, and connecting the store's LeadLocate CRM shows whether the branded search lift followed.

Agencies are how most stores buy Anzu, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Anzu placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Anzu. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Anzu; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Anzu looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does an in game ad look like?

A billboard along a racing track, a stadium board in a sports game or a poster on a virtual street, carrying the store's creative, seen by players in the store's zone. It is seen, not clicked.

How is Anzu bought?

Programmatically through the major buying platforms, by geography, age, platform and genre, with viewability measurement. Our team arranges the buying route when the placement is requested.

How is the campaign measured?

By branded search lift in the zone during the flight and direct inquiries on the lead page, reported in the CRM over weeks, alongside Anzu's viewability report.

Can my dealership buy Anzu directly?

Yes, through LeadLocate. Anzu is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Anzu, we work through that.

Can Anzu leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Anzu?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Anzu inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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