4Court Media Ads for Car Sales Leads

Screens on the fuel pumps at stations across your zone, reaching drivers beside their own vehicle during a fill up.

4Court Media is the advertising network on the pump screens made by Dover Fueling Solutions, one of the largest makers of fuel dispensers, reaching drivers at thousands of stations across the country during the minutes a fill up takes. Advertising runs as short video with sound on the pump screen, sold by station, market and daypart, directly and through the programmatic place based platforms, with audience estimates by station.

For a dealership the moment is the same one GSTV sells: a driver standing next to the vehicle they own, with a screen in front of them and nothing else to do, at the stations along the store's commute routes, weekly. The two networks cover different stations, so a store that wants the pump audience across its whole zone often runs both.

A store spends on 4Court for a captive driver audience at the pump, in its zone, with sound and video and weekly frequency, at a cost per thousand that suits a franchise or used store budget, on the stations GSTV does not cover. Trade and fuel economy messages match the moment.

The honest objection is that the driver cannot respond at the pump beyond remembering a name or scanning a code, so the effect reads through branded search and traffic over weeks, and the audience is everyone buying fuel. Station coverage varies by market, and the buy is often programmatic, which our team arranges.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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4Court fits franchise and used stores in markets where its stations sit on the commute routes, stores with a trade or fuel economy message, and dealer groups. It fits less well for luxury stores and for stores that need direct response.

4Court Media sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for 4Court Media, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying 4Court Media keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether 4Court Media earned its budget is answered in the same place as the rest.

A 4Court sourced lead reaches the CRM as a branded search, a scan of a code on the pump screen, a call to the number shown, or a direct inquiry on a LeadLocate lead page named in the spot, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. 4Court Media slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, 4Court is the pump placement that completes GSTV's coverage of a dealership client's zone, and connecting the store's LeadLocate CRM shows the branded search lift the flight produced.

Agencies are how most stores buy 4Court Media, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to 4Court Media the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request 4Court Media. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by 4Court Media; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of 4Court Media looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How is 4Court different from GSTV?

They cover different stations; 4Court runs on pumps made by Dover Fueling Solutions and GSTV on its own network. A store that wants the pump audience across its whole zone often runs both.

Does the pump screen have sound?

Yes, video with sound during the fill up, which makes a spoken store name and payment message effective.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the pump screen, calls to the number shown and inquiries on the lead page named in the spot, reported in the CRM over weeks.

Can my dealership buy 4Court Media directly?

Yes, through LeadLocate. 4Court Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries 4Court Media, we work through that.

Can 4Court Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for 4Court Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request 4Court Media from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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