Topgolf Advertising That Brings Car Buyers In

Screens in every hitting bay at the Topgolf venues near your market, seen by groups of adults over a two hour visit.

Topgolf is the chain of driving range entertainment venues where groups rent a bay for a couple of hours, eat, drink and hit balls at targets, and each bay has a screen showing scores, content and advertising to the group for the whole visit. Topgolf Media sells advertising on those bay screens, on the venue's other displays and around its events, by venue and market, directly and increasingly through programmatic place based platforms, with audience data on visits.

For a dealership the audience is groups of adults with money to spend on an evening out, many of them corporate outings and celebrations, seated in front of a screen for two hours, at the venues near its market. A truck or performance vehicle message, a payment offer or a store event fits the setting, and a dealership can also park a vehicle at the venue for a display placement.

A store spends on Topgolf for a captive, affluent, social audience with long dwell time at the venues near its market, in a setting few dealerships use, with the option of a physical vehicle display. Corporate groups and celebrations skew toward buyers with income.

The honest objection is that Topgolf venues are few, so reach is limited to the visitors of one or two locations, and the effect reads through branded search and traffic over weeks with little direct response beyond a scan. Rates reflect the audience quality rather than the size, and coverage exists only in markets with a venue.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Topgolf fits franchise stores selling trucks, performance and premium vehicles in markets with a venue, stores wanting a display placement, and dealer groups with a brand budget. It fits less well for markets without a venue and for stores that need reach or direct response.

Topgolf is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Topgolf, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Topgolf sourced lead reaches the CRM as a branded search, a scan of a code on the bay screen, a visit to the vehicle display logged with the source, or a direct inquiry on a LeadLocate lead page named on screen, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Topgolf through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Topgolf gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency with a truck or premium dealership client in a Topgolf market, the bay screens and a vehicle display are a memorable placement, and connecting the store's LeadLocate CRM shows the branded search lift and the display inquiries the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Topgolf. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Topgolf placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Topgolf and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Topgolf is being set up. Media you buy through your own Topgolf account is billed by Topgolf to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Topgolf does best for a store of your size and market, and sets a review date. Nothing about Topgolf is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Can a dealership display a vehicle at Topgolf?

Display placements at venues and events are offered alongside the screen advertising, subject to the venue's calendar. Our team confirms what the local venue offers when the placement is requested.

Who visits Topgolf?

Groups of adults on an evening out, corporate outings and celebrations, with income and time, seated in front of a screen for about two hours.

How is the campaign measured?

By branded search lift in the zone during the flight, scans of a code on the bay screen, display visits logged with the source and inquiries on the lead page named on screen, reported in the CRM over weeks.

Can my dealership buy Topgolf directly?

Yes, through LeadLocate. Topgolf is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Topgolf, we work through that.

Can Topgolf leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Topgolf?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Topgolf inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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