Car Sales Leads with Warner Bros. Discovery Advertising

HBO Max and discovery+ streaming, HGTV, Food Network, TBS, CNN, Bleacher Report and MotorTrend, from one buy aimed at your zone.

Warner Bros. Discovery sells its streaming, network and digital inventory through one advertising operation: the ad supported tier of HBO Max, discovery+, CNN and its digital audience, Bleacher Report for sports, the lifestyle networks Food Network, HGTV and TLC, TBS and TNT, and MotorTrend, the automotive network and site whose audience is precisely the enthusiast a dealership wants. Spots run on connected televisions, mobile and the web, sold directly to larger advertisers and through buying platforms that carry the inventory for smaller ones.

The portfolio's shape suits a dealership in two ways. HGTV, Food Network and TLC reach the homeowning household that buys family vehicles and spends on the home; TBS and TNT reach a broad audience with live sports; CNN and Bleacher Report reach news and sports readers; and MotorTrend reaches people who read about vehicles for pleasure and buy them on purpose. HBO Max adds a premium streaming audience with a light ad load. Targeting is by geography, demographics and interest.

A store spends on Warner Bros. Discovery for the lifestyle networks' homeowner audience, for MotorTrend's enthusiast audience, and for HBO Max's premium context, with sports through TBS, TNT and Bleacher Report when the event matters. A family SUV spot in an HGTV show and a performance vehicle spot on MotorTrend are two of the better matched placements in streaming, and they come from one buy.

The honest objection is the streaming objection: leads arrive later, as searches and visits, and the channel reads over a quarter. Direct buys carry minimums above a small store, so smaller budgets route through partners. And the portfolio is broad enough that a store must choose: two properties held for a quarter beat eight properties touched once.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Warner Bros. Discovery fits franchise stores selling family vehicles that want the HGTV household, performance and truck stores that want MotorTrend, luxury stores that want HBO Max's context, and dealer groups with television budgets. It fits less well for small used lots without creative and for stores that judge channels on same week form fills. National sellers can run it nationally.

Warner Bros. Discovery Advertising sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Warner Bros. Discovery Advertising, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Warner Bros. Discovery Advertising keep that seat, and we work within it. Under it sit , which is why one connection is enough. Reporting comes back into the CRM beside every other channel, so the question of whether Warner Bros. Discovery Advertising earned its budget is answered in the same place as the rest.

A Warner Bros. Discovery sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the tracked number in the spot, in the days after the impression, attributed by zone and week. MotorTrend placements tend to produce inquiries about specific performance models from informed buyers; lifestyle network placements produce family vehicle inquiries with a longer decision.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Warner Bros. Discovery Advertising through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Warner Bros. Discovery Advertising gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, the portfolio lets it match a client's vehicles to audiences precisely, family vehicles to HGTV, performance to MotorTrend, from one relationship, and connecting the campaigns to the store's LeadLocate CRM produces the lift and lead report that keeps a television budget renewed.

If an agency runs Warner Bros. Discovery Advertising for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Nobody drives across three states for a sedan, so the market Warner Bros. Discovery Advertising is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Warner Bros. Discovery Advertising. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Warner Bros. Discovery Advertising; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Warner Bros. Discovery Advertising looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Which Warner Bros. Discovery property fits a family vehicle store?

HGTV and Food Network reach the homeowning household most directly, with TLC close behind, and a family SUV or minivan spot fits that context well. Hold one or two for a quarter rather than spreading across the portfolio.

Is MotorTrend worth buying separately?

For a performance, truck or enthusiast store, yes; its audience reads about vehicles for pleasure and buys them deliberately. It comes through the same buy as the rest of the portfolio.

Can a single dealership buy HBO Max ads?

Smaller budgets route through buying partners that carry the inventory; larger ones buy directly. Our team arranges the route that fits when the placement is requested.

Can my dealership buy Warner Bros. Discovery Advertising directly?

Yes, through LeadLocate. Warner Bros. Discovery Advertising is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Warner Bros. Discovery Advertising, we work through that.

Can Warner Bros. Discovery Advertising leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Warner Bros. Discovery Advertising?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Warner Bros. Discovery Advertising from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.