Car Sales Leads from Xumo Play Advertising

Free streaming channels and Xumo devices from the two largest cable companies, reaching the households that dropped cable.

Xumo is the free, ad supported streaming service and streaming device brand jointly owned by Comcast and Charter, and its advertising reaches households watching Xumo Play's hundreds of live channels and on demand library on Xumo devices, on smart televisions and in apps. Because it is owned by the two largest cable companies, Xumo is also the streaming platform those companies hand to customers who drop cable television but keep internet service, which makes its audience a specific and useful one: former cable households in the Comcast and Charter footprints.

Formats are standard video spots inside the streaming channels and device level placements, sold directly to larger advertisers and through the cable companies' own local advertising operations and buying platforms for smaller ones. Targeting is by geography and household characteristics. For a dealership in a Comcast or Charter market, Xumo is where the local cable audience it used to buy has partly gone.

A store spends on Xumo to follow the former cable households in its zone onto free streaming, at a low cost per thousand, through the same local sales operations it may already buy cable from. The audience is value conscious and local, and the device placements reach households before they choose a channel.

The honest objection is that Xumo's audience in any market is smaller than Roku's or Samsung's, so it is an addition to a streaming plan rather than its center, and the streaming objection applies: leads arrive indirectly over weeks. A free service's heavier ad load gives the spot more company, and outside the Comcast and Charter footprints the audience is thin.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Xumo fits stores in Comcast and Charter markets that already buy local cable and want to follow the audience that left, used car stores that want value households, and dealer groups covering those footprints. It fits less well outside those markets and for stores without video creative.

Xumo Play sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Xumo Play, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Xumo Play keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Xumo Play earned its budget is answered in the same place as the rest.

A Xumo sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week. Combined with a local cable buy from the same company, the CRM's reporting shows the two flights side by side, which is how a store decides where the budget should shift.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Xumo Play slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying local cable for dealership clients, Xumo is the natural companion buy that follows cord cutters, often from the same sales relationship, and connecting both to the store's LeadLocate CRM shows the client which one the leads came from.

If an agency runs Xumo Play for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Xumo Play placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Xumo Play, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Xumo Play account in your name is billed by Xumo Play directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Xumo Play is likely to do for a store of your size, and agrees a review date. If the reporting shows Xumo Play earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who watches Xumo?

Former cable households in the Comcast and Charter footprints, plus viewers who use Xumo Play on smart televisions and devices. It is a value conscious, local audience that a dealership used to reach through cable.

Can a store buy Xumo through its cable rep?

In many markets, yes, through the same Comcast or Charter local advertising operation, and also through buying platforms. Our team arranges whichever route fits when the placement is requested.

Is Xumo enough on its own for streaming television?

No; its audience is smaller than the largest platforms, so it is an addition that completes coverage of cord cutting homes in a Comcast or Charter market rather than a first streaming buy.

Can my dealership buy Xumo Play directly?

Yes, through LeadLocate. Xumo Play is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Xumo Play, we work through that.

Can Xumo Play leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Xumo Play?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Xumo Play from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.