Advertising on TIME for Car Sales Leads

Display, video and sponsored content across TIME's news and culture audience, targeted to readers in your zone.

TIME is the news and culture magazine and site with a large American digital audience and a brand that carries weight across generations, selling display, video, sponsored content and newsletter placements by geography, section and audience segment through its media kit, directly and programmatically. The audience is broad, educated and national, with coverage spanning news, business, health, culture and its well known lists and rankings.

For a dealership the audience is the educated household in its zone, reached beside a trusted brand with sections on business, health and lifestyle that suit a family or premium vehicle message. Geography keeps the spend in the zone, and programmatic access makes a single store's buy practical.

A store spends with TIME for a broad, educated audience in its zone beside a brand with credibility, at a cost per thousand that suits a franchise budget, with sponsored content available for a store with a story to tell. It sits between the premium business titles and the general news sites.

The honest objection is that the zone audience in smaller markets is modest, that display beside editorial competes with the editorial, and that the effect reads mostly through branded search over weeks. It is a brand context placement rather than an intent one.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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TIME fits premium and family franchise stores in metros, dealer groups with a brand budget, and stores with a story worth sponsored content. It fits less well for used and value stores and for stores that need direct response. National sellers can run it nationally.

TIME sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for TIME, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying TIME keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether TIME earned its budget is answered in the same place as the rest.

A TIME sourced lead reaches the CRM as a click from a placement to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running TIME through LeadLocate is not TIME. It is that TIME becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds TIME does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency with a premium dealership client, TIME is a credible brand context with sponsored content options, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

If an agency runs TIME for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Nobody drives across three states for a sedan, so the market TIME is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of TIME, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a TIME account in your name is billed by TIME directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what TIME is likely to do for a store of your size, and agrees a review date. If the reporting shows TIME earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

What does TIME sell to advertisers?

Display, video, newsletter placements and sponsored content across its site and apps, targeted by geography and section, directly and programmatically.

Is TIME accessible to a single store?

Yes, programmatically with geography targeting at modest budgets; sponsored content and direct buys suit groups. Our team arranges the route that fits.

How is the campaign measured?

By clicks from placements to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy TIME directly?

Yes, through LeadLocate. TIME is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries TIME, we work through that.

Can TIME leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for TIME?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request TIME from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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