New York Post for Car Sales Leads

Display and video across one of the largest news audiences in the country, read for news, sports and entertainment, in your zone.

The New York Post has one of the largest digital news audiences in the country, far beyond New York, built on breaking news, sports, entertainment and its distinctive voice, and its advertising operation sells display, video and sponsored content by geography, section and audience segment, directly and programmatically. The audience is broad, more male than most news sites, and it reads on the phone throughout the day.

For a dealership the audience is a broad, sports reading, male skewing reader in its zone, which suits a truck or used inventory message, at a lower cost per thousand than the premium papers. Sports and business sections are the natural placements, geography keeps the spend in the zone, and in the New York region the Post is also the local paper with the reach that implies.

A store spends with the Post for broad, sports reading reach in its zone at a moderate cost, in a voice that fits a plain payment or truck message, and for local reach in the New York region specifically. The sports section reaches the truck and SUV buyer directly.

The honest objection is that a tabloid context suits some stores and not others, that display beside news competes with the news, and that the effect reads mostly through branded search over weeks. Section targeting keeps a store beside sports and business rather than the front page.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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The Post fits truck and used stores with a plain message, any dealership in the New York region, and dealer groups adding sports reach. It fits less well for luxury stores wanting premium context. National sellers can run it nationally.

New York Post is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries New York Post, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Post sourced lead reaches the CRM as a click from a placement to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. New York Post slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, the Post is a large, sports heavy news placement at a moderate cost for a truck or used dealership client, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

Agencies are how most stores buy New York Post, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to New York Post the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request New York Post. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by New York Post; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of New York Post looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Is the Post only a New York buy?

No; its digital audience is national and one of the largest in news, targeted by geography to the store's zone. In the New York region it is also the local paper.

Which sections fit a dealership?

Sports for the truck and SUV buyer and business for the professional; section targeting places the ads there rather than on the front page.

How is the campaign measured?

By clicks from placements to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy New York Post directly?

Yes, through LeadLocate. New York Post is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries New York Post, we work through that.

Can New York Post leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for New York Post?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for New York Post inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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