Strategus Advertising for Car Sales Leads

Managed connected television campaigns planned and run for local advertisers, with attribution reports, aimed at your zone.

Strategus is a managed connected television advertising company that plans, buys and runs streaming campaigns for local and regional advertisers, with a team doing the work rather than a console the advertiser operates, buying inventory across the major streaming services with targeting by geography and audience and reporting that includes attribution of website visits and foot traffic to the campaign. It sells to advertisers and to agencies as a white label partner.

For a dealership that means connected TV run for it: the store describes the zone, the vehicles and the goal, Strategus plans and runs the flight and reports what the households that saw it did afterward. It suits a store that wants streaming television without operating a console or learning a platform, and it is often the engine behind an agency's connected TV offering.

A store spends with Strategus for managed connected TV with a team behind it and attribution reporting, when it wants streaming television done for it rather than operated. For a store without an agency or a media buyer it is a practical route.

The honest objection is that a managed service carries a management layer, that its reporting overlaps with what LeadLocate provides so the store decides who reports what, and that streaming reads through branded search over weeks. Attribution depends on a website tag the store's web vendor places.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Strategus fits franchise stores that want connected TV run for them, dealer groups without an in house media team, and agencies that white label a streaming offering. It fits less well for stores that prefer a self serve console.

Getting onto Strategus is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Strategus from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Strategus, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

A Strategus run lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, a site visit that becomes a form, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week, with Strategus's attribution report beside the CRM's.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Strategus through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Strategus gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency without its own streaming capability, Strategus is a white label partner for dealership clients, and connecting each store's LeadLocate CRM pairs the attribution report with the leads that followed.

If an agency runs Strategus for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Strategus the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Strategus, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Strategus account in your name is billed by Strategus directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Strategus is likely to do for a store of your size, and agrees a review date. If the reporting shows Strategus earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is Strategus a platform or a service?

A managed service with a team that plans, buys and runs the streaming campaign and reports attribution, rather than a console the store operates. It also white labels for agencies.

What does the store have to do?

Describe the zone, the vehicles and the goal, provide or approve a spot, and have its web vendor place the tag for attribution. Strategus does the rest, and our team coordinates it with the CRM.

How is the campaign measured?

By branded search lift, direct inquiries, site visits that become forms and calls to the tracked number in the zone, reported in the CRM by week beside the attribution report.

Does my dealership need its own relationship with Strategus?

Not to start. Request Strategus from the Advertising Networks page in the CRM and our team opens the conversation with Strategus for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Strategus leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Strategus?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Strategus placement carries whatever commitment Strategus sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Strategus from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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