LiveRamp Advertising for Car Sales Leads

The data connectivity platform that carries an advertiser's own customer data to advertising platforms and publishers, for dealer groups and agencies.

LiveRamp is the data connectivity platform that lets an advertiser take its own customer data, a service file, a sold list, a set of past leads, and use it across advertising platforms, publishers and measurement partners in a privacy conscious way, matching records to advertising identities without handing the raw data to each destination, and measuring what happened across them. It works with agencies, dealer groups and large advertisers on a contract basis rather than through a self serve account for a single store.

For a dealership that means the platform its agency or group uses to activate first party data across many networks at once and to measure across them, rather than a place it advertises. A single store rarely contracts LiveRamp itself; a dealer group or an agency running many rooftops does, and the store benefits when its campaigns are planned and measured with it.

Connecting your own LiveRamp account to the CRM has its own page: LiveRamp Integration for Car Dealers. This page is about the channel and the leads.

A group or an agency spends on LiveRamp to use first party data across every platform it buys and to measure across them, which matters more as third party tracking fades. For a group with a large customer file it is the connective tissue of a data driven plan.

The honest objection is that LiveRamp is a contract at group or agency scale, not a single store product, that its value depends on the size and quality of the customer file, and that it is infrastructure with no audience of its own. It is on this list because it is part of how agencies and groups run the destinations here.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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LiveRamp fits dealer groups with large customer files and agencies running many rooftops that want to activate and measure first party data across platforms. It fits less well for a single store, which does not need it to run any channel on this site.

LiveRamp works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want LiveRamp, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with LiveRamp, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A campaign planned with LiveRamp produces leads through whichever platforms it feeds, so they reach the CRM as clicks to a LeadLocate lead page or a vehicle page, branded searches and direct inquiries attributed to those platforms, with the plan's cross platform measurement read beside the CRM's own numbers.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. LiveRamp slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency running many dealership rooftops, LiveRamp is the platform that activates and measures first party data across the networks it buys, and connecting each store's LeadLocate CRM shows the leads each rooftop's plan produced beside the cross platform measurement.

Agencies are how most stores buy LiveRamp, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to LiveRamp the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request LiveRamp. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by LiveRamp; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of LiveRamp looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does a single dealership need LiveRamp?

Not on its own. LiveRamp is a contract at dealer group or agency scale for activating and measuring first party data across platforms; a single store runs every channel on this site without it, and a group that wants it has our team arrange it on request.

What does LiveRamp do with a dealership's customer data?

It matches records to advertising identities so the data can be used on platforms and publishers without handing the raw file to each one, and it measures results across them, under the group's or agency's contract and privacy terms.

How is the campaign measured?

By the leads each platform in the plan produced, clicks, branded search lift and direct inquiries reported in the CRM, read beside LiveRamp's cross platform measurement.

Does my dealership need its own relationship with LiveRamp?

Not to start. Request LiveRamp from the Advertising Networks page in the CRM and our team opens the conversation with LiveRamp for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can LiveRamp leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for LiveRamp?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A LiveRamp placement carries whatever commitment LiveRamp sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for LiveRamp inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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