Display & Video 360 for Car Sales Leads

Google's enterprise buying platform for display, video, connected TV and audio across the open web and YouTube, planned around your zone.

Display & Video 360 is Google's enterprise demand side platform, the console large advertisers and agencies use to buy display, online video, connected television and audio across the open web, the exchanges and YouTube from one place, with Google's audience data, its measurement and its brand safety controls behind it. It is separate from Google Ads, which a single store operates itself; DV360 is sold through Google's enterprise channel and through certified partners, and it is built for scale.

For a dealership the platform matters through an agency or a group that runs it: one console that reaches nearly every streaming service, publisher and exchange, with YouTube inventory that only Google's own platforms can buy, frequency managed across all of it, and reporting in one place. A single store gets the same inventory through Google Ads for YouTube and display and through a partner for the rest; a group with a real programmatic budget gets the console.

Connecting your own Display & Video 360 account to the CRM has its own page: Google Display and Video 360 CRM Integration. This page is about the channel and the leads.

A store spends through DV360 when it or its agency runs programmatic at a scale that justifies an enterprise console, for the combination of YouTube, connected TV and the open web with Google's data and measurement, from one plan with one frequency cap. For a group it is the most complete buying platform available.

The honest objection is that it is an enterprise tool with minimums, contracts and a learning curve suited to agencies and groups, that a single store gets most of what it needs from Google Ads and a self serve streaming platform, and that programmatic reads through branded search over weeks. Access is through Google's enterprise channel or a certified partner, which our team arranges.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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DV360 fits dealer groups with programmatic budgets and the agencies that buy for them, and franchise stores whose agency already runs it. It fits less well for a single store, which uses Google Ads and a self serve streaming platform instead. National sellers with scale can run it nationally.

Display & Video 360 sells its placements through its own advertising console, and that console is where our team works. There are two ways to get there. The first is the webXintel Ads Network, included with every LeadLocate plan: you make your selections in Leads Manager, the zone you sell in, the campaign type and the questions a shopper answers before a lead is created, and our team builds and runs the campaigns from those selections. The second is your own Display & Video 360 account. Ask for it from the Advertising Networks page inside the CRM and our team sets it up, usually the same day, so campaigns run under an account your dealership owns, with the spend on your card and the history in your name. If you or your agency already hold an account, say so in the request and we start from there. Nothing about the choice is permanent. A store can begin on the managed network and move to its own account later, or keep both running.

A DV360 bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV or YouTube flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign and channel on the record.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Display & Video 360 through LeadLocate is not Display & Video 360. It is that Display & Video 360 becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Display & Video 360 does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, DV360 is the enterprise console for dealership group clients, and connecting each store's LeadLocate CRM pairs the platform's cross channel report with the leads each rooftop actually received.

Agencies are how most stores buy Display & Video 360, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Display & Video 360 the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Display & Video 360, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Display & Video 360 account in your name is billed by Display & Video 360 directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Display & Video 360 is likely to do for a store of your size, and agrees a review date. If the reporting shows Display & Video 360 earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

How is DV360 different from Google Ads?

Google Ads is the self serve account a single store operates for search, YouTube and display; DV360 is the enterprise buying platform agencies and groups use to buy across the open web, exchanges, connected TV and YouTube at scale, with contracts and minimums.

Can a single dealership use DV360?

Through an agency or a certified partner, yes, though most single stores get what they need from Google Ads and a self serve streaming platform. Our team arranges the route that fits the budget.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during video and connected TV flights, direct inquiries and the platform's cross channel report, in the CRM by week.

Do I need my own Display & Video 360 account to run it through LeadLocate?

No. The webXintel Ads Network is included with every plan and needs no account of yours. If you want campaigns under an account your dealership owns, request the connection from the Advertising Networks page and our team sets it up, or connects the Display & Video 360 account you or your agency already hold.

Can Display & Video 360 leads go into the CRM we already use?

Yes. Turn on Instant Push in the CRM settings and every lead is forwarded to your existing CRM by ADF the moment it arrives, with its source attached. The subscription price is the same whether you work leads in LeadLocate or forward them.

What does LeadLocate charge for Display & Video 360?

The platform is a monthly subscription, month to month with no long term contract; the plans are on the pricing page and each includes the webXintel Ads Network. Media you buy through your own Display & Video 360 account is billed by Display & Video 360 to you, not marked up by us. We do not tie the price to results, because no one can promise what a shopper will do.

One more channel, no new login, no new report. Ask for Display & Video 360 inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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