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SOKAL Alternative for Car Dealerships

A full service agency buys you campaigns. LeadLocate gives your store exclusive local leads and the CRM, texting and calling that turn them into appointments.

SOKAL is publicly positioned as a full service automotive advertising agency covering digital, broadcast and creative work. LeadLocate is the best way to own what that advertising produces: exclusive local leads delivered to you and only you, a full CRM with texting, calling, transcription and desking, and reports that tie every lead to its source, sold month to month.

What sends a dealer looking for a SOKAL alternative

Agency relationships tend to get reviewed at the same moment: when a dealer principal reads the monthly invoice, reads the monthly report, and cannot draw a straight line from one to the sold board. Nobody doubts the campaigns ran. The question is what the store owns at the end of the month besides a report.

That question usually breaks into three smaller ones. How many real people asked to buy or sell a vehicle, and who has their names and numbers? How fast did someone at the store answer each of them? Which source put the cars on the delivery line? An agency is built to answer the first question in its own terms. The other two live inside the store, in the CRM and on the phones, and that is exactly where LeadLocate operates.

So the stores that search for an alternative are rarely unhappy with creative. They want a lead layer they own outright, exclusive supply in their own market, and a system that turns every inquiry into a worked opportunity. LeadLocate delivers all three on one subscription.

What SOKAL is known for

SOKAL describes itself as a full service automotive advertising agency. Its public materials list paid search, search engine optimization, programmatic display and digital video, along with broadcast, print, creative and email marketing, managed by in house specialists. It also promotes participation in several manufacturer digital programs, which matters to franchise points whose co op dollars depend on working with a program vendor.

That shape suits a store that wants one outside team to plan and produce advertising across many channels, including television and radio, and to show up with a strategy review each month.

Services, packaging and terms change over time for every vendor in this space. Confirm current pricing and terms with the vendor directly before you decide, and ask for the parts of the answer that matter to you in writing.

Questions? Request a Call Back

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Ready to start? No call needed.See Pricing

Prefer to talk right now? Call or text 844-376-2274.

What LeadLocate puts in your store

LeadLocate is a lead generation platform with a complete CRM built around it. It is sold month to month to franchise stores, independents, dealer groups, auto brokers and individual salespeople, and every plan with leads includes the full platform, because the platform is what receives and delivers the leads.

Lead supply starts in Leads Manager. Your store sets its zone in the zone editor, reviews zip stats and the market scan, chooses its campaign type, sets the prescreening questions and Custom Offers it wants shoppers to see, and previews sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture, and backed by a replacement review, so a lead that misses costs you nothing.

The CRM then carries the lead from first text to signed deal: distribution rules and round robin assignment, texting with pictures and delivery status, RCS with automatic SMS fallback, a softphone in the browser, call recording and transcription, voicemail drop, email with domain authentication so messages come from your own domain, Automated Templates, Follow Up Processes, a shared calendar with booking links, EZ Desking, customer deal pages with e-signature and SecureWebX credit applications. Franchise stores can read how it fits beside manufacturer programs on the franchise CRM page.

What dealers moving from SOKAL gain

Supply the store owns. Campaign response is valuable, and exclusive supply is more valuable. With LeadLocate the shopper in your zone comes to your store alone, and the name, number, answers to your prescreening questions and every message after that sit in your CRM from the first second.

Changes at the speed of the sales floor. When the lot is heavy on trucks or light on trade ins, you change your campaign type, questions or offers in Leads Manager and our team puts the change to work. Seller leads from local owners who requested an offer give the used car manager a second supply line; the seller leads page explains how they work.

Every call counted and heard. Tracking numbers per source, call recording, call transcription with a transcript lightbox, and Call Alerts with Alert Keywords that flag calls mentioning a trade in, a payment or a cancellation. A manager reads a long call in seconds and coaches from the words the customer used.

Reports that start at the sold board. Activity, company and management reports read from the same lead records your reps work, and website visitor analytics inside the CRM show sessions, sources and top pages beside the leads they produced. The reporting dashboard page shows the views.

Month to month terms. No long term contract, add ons from the My LeadLocate portal when you want another zone or lead set, and Skip A Month when you need to pause lead delivery while the CRM stays live.

SOKAL and LeadLocate side by side

 SOKALLeadLocate
Primary focusFull service automotive advertising agencyExclusive local leads with a full CRM built in
ChannelsDigital, broadcast, print, creative, email; confirm scope with the vendorManaged campaigns on the webXintel Ads Network, lead pages, salesperson sites, bulk texting and email
Lead ownershipConfirm with the vendorEvery lead in your zone delivered to you and only you
CRM, texting and callingConfirm with the vendorIncluded: SMS, MMS, RCS, softphone, recording, transcription, voicemail drop
Source reportingAgency reportingSource on every lead, tracking numbers, activity, company and management reports
Desking and creditConfirm with the vendorEZ Desking, deal pages with e-signature, SecureWebX apply links
TermsConfirm with the vendorMonth to month, no long term contract

Every platform and agency changes its offering over time, so confirm each vendor row directly. The LeadLocate column describes what your store runs from day one, with training included.

Broadcast, manufacturer programs and your lead layer

Some of what a full service agency does is production work that belongs outside the store: a television spot, a radio read, a print piece for a tent sale. Plenty of stores keep that relationship for broadcast and program work and move everything that produces a name and a phone number onto LeadLocate. The two sit together comfortably, because a broadcast campaign sends people to your site and your phone lines, and LeadLocate is what answers both.

Connecting it is simple. Website form intake gives every account its own intake link, so any form on your franchise site posts into the CRM with the fields mapped and the first text fires on its own. The free live chat widget goes on the same site. Tracking numbers can be printed in each ad so the call shows which campaign earned it, and business hours routing plus the IVR send that call to the right desk.

For print pieces your team produces in house, Design Studio inside the CRM builds business cards, referral cards and other print ready pieces, and the Referral Program turns happy buyers into a source with its own campaigns and payouts. Those are small tools, and they are the kind a dealer does not expect to find inside a CRM.

The result is a clean split: outside production where you want it, and a lead layer, a phone system and a follow up engine that belong to your store. Our advertising agency alternative page covers the split in more depth.

How the move works, step by step

The safest switch keeps the old path running while the new one proves itself.

  1. Map the doors. List every place a lead enters today: website forms, chat, phone numbers, third party lead providers, walk ins. Each one gets a feed in Lead Feeds Manager so its source rides on every lead.
  2. Bring your history. Import contacts and your do not call list, and set up users with the right roles and notification settings.
  3. Turn on supply. Set the zone, campaign type and prescreening questions in Leads Manager so exclusive leads start arriving beside your existing sources.
  4. Load the cadence. Automated Templates per feed, Follow Up Processes per lead type, voicemail greetings recorded in the browser, and a voicemail drop list for aged leads.
  5. Compare for a month. Minutes to first response, touches per lead and appointments set, before and after.

The account is set up for you, usually the same day, and the migration checklist keeps every step in order.

How to judge the result

Agency reports and CRM reports measure different things, so pick the numbers that live inside your store and hold every vendor to them. Time to first response is the first. A lead answered in a minute behaves differently from one answered in an hour, and LeadLocate's Automated Templates take that number close to zero for texts and emails. Follow up depth is the second: how many real touches a lead receives before the rep lets it go. Appointments set per hundred leads is the third, and it is the one that predicts the sold board.

Run one team or one source on LeadLocate for three or four weeks and read those three numbers side by side with the rest of the store. Month to month terms exist so that test costs you a month, not a year.

A plain word on results: we cannot guarantee lead counts, close rates or units sold, because those depend on your market, your inventory and your people. What we give you is exclusive supply in your zone and the most complete platform in the industry for working it. Watch it run on the demo.

Frequently Asked Questions

Can we keep SOKAL for broadcast and use LeadLocate for leads?

Yes. Many stores keep outside production for television, radio and print and run exclusive local leads, the CRM and the phone system on LeadLocate. Forms and calls from any campaign flow into the CRM with their source attached.

Does LeadLocate work for franchise stores?

Yes. LeadLocate runs beside the manufacturer programs your store already uses, adding exclusive local leads, texting, calling, follow up, desking and reporting around your franchise site.

Who runs the campaigns?

Your store makes its selections in Leads Manager: zone, campaign type, prescreening questions and offers, with sample ads to preview. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan.

Are the leads shared with other dealers?

No. Every lead in your zone is delivered to you and only you, prescreened at capture with your questions, and backed by a replacement review.

What does LeadLocate cost?

CRM Only starts at $199 a month, and plans with exclusive local leads start at $799, all month to month with no long term contract. The pricing page lists every plan.

Can we see which ads produced which leads?

Yes. Each source gets its own feed and can get its own tracking number, so every lead and call carries its source, and the activity, company and management reports read from those same records.

More Resources from LeadLocate

Put a lead layer your store owns under your advertising

We will draw a zone around your store, show exclusive leads and the CRM working together, and give you a clear monthly number with no long term contract.

Have questions first? Leave your number and a lead specialist calls you back to walk through pricing, coverage, and setup.

Prefer to talk right now? Call or text 844-376-2274.

LeadLocate
Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.

Accepted credit cards: Visa, MasterCard, American Express and Discover
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.

Answers to your questions:

What is LeadLocate?

LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.