SmartyAds DSP Advertising for Car Sales Leads

A self serve omnichannel buying platform for display, video, connected TV and audio across the exchanges, at small budgets for your zone.

SmartyAds is an advertising technology company whose self serve demand side platform buys display, online video, connected television, audio and native across the exchanges with targeting by geography, audience, device and site, no enterprise minimums, and reporting by campaign, alongside a white label option for agencies. It is international in origin with a US footprint, and its access through our team is being confirmed at the time of writing, which is why it is listed as a channel to request.

For a dealership it is another accessible route to programmatic display, video and connected TV in the zone from a console a store's agency operates at a small budget, with ordinary exchange inventory and controls. It carries no distinctive data or premium television deals, and it does not need to for a display campaign.

A store spends through SmartyAds when its agency wants a self serve omnichannel console with no enterprise minimums at a small budget. It is an accessible console among several on this site, chosen by the agency's preference.

The honest objection is that programmatic reads through clicks and branded search over weeks, that a console needs an operator, that its US inventory and data are thinner than the largest platforms', and that access through our team is being confirmed. It is a route to request rather than a settled one.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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SmartyAds fits small agencies serving dealerships that want a self serve console at small budgets, and stores with an agency willing to operate it. It fits less well for stores with nobody to run a console and for groups needing premium television deals.

SmartyAds DSP works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want SmartyAds DSP, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with SmartyAds DSP, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A SmartyAds bought lead reaches the CRM as a click from a display, video or native placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV or audio flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the campaign on the record.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running SmartyAds DSP through LeadLocate is not SmartyAds DSP. It is that SmartyAds DSP becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds SmartyAds DSP does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For a small agency, SmartyAds is a self serve omnichannel console candidate for dealership clients at small budgets, and connecting each store's LeadLocate CRM shows the leads each rooftop's campaign produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing SmartyAds DSP. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and SmartyAds DSP placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find SmartyAds DSP and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while SmartyAds DSP is being set up. Media you buy through your own SmartyAds DSP account is billed by SmartyAds DSP to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what SmartyAds DSP does best for a store of your size and market, and sets a review date. Nothing about SmartyAds DSP is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Who is SmartyAds for?

Smaller agencies and advertisers that want a self serve omnichannel console without enterprise minimums, buying display, video, connected TV, audio and native across the exchanges.

Is SmartyAds available through LeadLocate today?

Access is being confirmed. Request it from the Advertising Networks page and our team reports back plainly on what is available for the store at the time.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV and audio flights and direct inquiries, reported in the CRM by week.

Does my dealership need its own relationship with SmartyAds DSP?

Not to start. Request SmartyAds DSP from the Advertising Networks page in the CRM and our team opens the conversation with SmartyAds DSP for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can SmartyAds DSP leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for SmartyAds DSP?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A SmartyAds DSP placement carries whatever commitment SmartyAds DSP sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request SmartyAds DSP from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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