Car Sales Leads from SiriusXM Media Advertising

Pandora, SoundCloud, SiriusXM streaming and a podcast network from one buy, with a self serve tool for local budgets.

SiriusXM Media is the advertising operation behind Pandora, SoundCloud, the streaming side of SiriusXM and the SiriusXM Podcast Network, which together reach a very large share of streaming audio listeners in the country. Pandora's free tier is the largest piece, with an audience that skews toward the value household and listens in the car and at work; SoundCloud reaches a younger, more diverse listener; SiriusXM streaming reaches the subscriber on a phone; and the podcast network carries some of the most listened to shows in the country with dynamic ad insertion by geography.

Larger advertisers buy directly, and local businesses use AudioGO, a self serve tool that places audio spots across Pandora, SiriusXM streaming and SoundCloud by ZIP code at budgets a single store can carry, with a built in voice and production service for stores that have no audio creative. Targeting covers geography, age, gender, listening habits and, on podcasts, genre and show.

Connecting your own SiriusXM Media account to the CRM has its own page: SiriusXM Media Integration for Dealerships. This page is about the channel and the leads.

A store spends with SiriusXM Media for Pandora's reach into the value household during the commute, for podcast placements with an endorsement feel, and for the AudioGO route that makes all of it buyable at a local budget with the creative produced for the store. One buy reaches listeners across four services with one report.

The honest objection is the audio objection: most impressions have no click, so response arrives later as searches and calls, and the channel reads over weeks. Podcast inventory on the biggest shows is priced at a premium and sold in advance. And the portfolio's breadth means a store should choose Pandora plus one other piece rather than spread a modest budget across all four.

For the broader case for this kind of channel, Streaming Audio Ads for Car Dealerships covers it without repeating what is here.

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SiriusXM Media fits any dealership in a commuting market, used car stores that want Pandora's value audience, franchise stores with co op audio money, and dealer groups running a campaign per rooftop through AudioGO. It fits less well for stores that judge channels on clicks. National sellers can run it nationally.

SiriusXM Media is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries SiriusXM Media, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place. Under it sit , which is why one connection is enough.

A SiriusXM Media sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page named in the spot, or a call to the tracked number the voice read, usually within days. The CRM attributes each by source and shows the lift by zone and week; AudioGO's own reporting sits beside it.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running SiriusXM Media through LeadLocate is not SiriusXM Media. It is that SiriusXM Media becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds SiriusXM Media does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, AudioGO is the tool that lets it offer streaming audio across Pandora and SiriusXM to every dealership client at any budget, with production included, and connecting the campaigns to each store's LeadLocate CRM turns the audio buy into a lead report by ZIP.

If an agency runs SiriusXM Media for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at automotive-media-buying-servicesL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and SiriusXM Media placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find SiriusXM Media and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while SiriusXM Media is being set up. Media you buy through your own SiriusXM Media account is billed by SiriusXM Media to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what SiriusXM Media does best for a store of your size and market, and sets a review date. Nothing about SiriusXM Media is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What is AudioGO?

SiriusXM Media's self serve tool for local advertisers, which places audio spots across Pandora, SiriusXM streaming and SoundCloud by ZIP code at modest budgets and can produce the spot for a store that has none. Our team sets it up on request.

Who listens to Pandora?

A broad audience on the free tier that skews toward the value household and listens in the car and at work, which suits a used department or a payment message well.

Are the big podcasts available to a local store?

Podcast inventory is inserted dynamically by geography, so a local store can be heard on national shows inside its zone, though the largest shows carry premiums and sell in advance. Our team confirms what the budget reaches.

Can my dealership buy SiriusXM Media directly?

Yes, through LeadLocate. SiriusXM Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries SiriusXM Media, we work through that.

Can SiriusXM Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for SiriusXM Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for SiriusXM Media inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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