Run Your Own Lead Campaigns in Leads Manager

The store draws the map and picks the offers. Our team runs the media. Every submitted lead in the zone lands in the LeadLocate CRM inbox with its source attached, exclusively, and the follow up starts on its own.

Two things, usually at the same time. The store is paying a lead vendor that sells the same lead to three competitors and calls it a shared lead, and the leads are coming from the wrong side of the county. The general manager knows where his customers live, because the service drive tells him every day, and nobody has ever asked him to draw it on a map. Leads Manager is the screen inside LeadLocate CRM that asks him to. The Leads Manager feature page describes the tool; this page is the sequence, from the first click to the first lead in the inbox and the follow up that runs behind it.

The division of labor is the thing to understand first. The zone, the offers, the channels requested and the decision to start or stop are the dealership's, made in Leads Manager. The media itself is run by our team from those selections, either through the managed webXintel Ads Network or, for a store that has connected its own ad accounts, through those accounts. The store is not handed an ad platform console at eleven at night, and it is not asked to trust a black box either. It sees its own plan, and it sees what the plan produced in the same Reports dashboard that measures every other source.

What comes back is every submitted lead in the zone, delivered to the store that owns the zone and to nobody else. Every lead in the zone is prescreened at capture, delivered to the store that owns the zone and to nobody else, and backed by a replacement review, so a bad lead costs the store nothing.

Open Leads Manager from the CRM, start a campaign, and open the zone editor. It is a map. The store draws the territory the campaign covers, ZIP by ZIP, which means a rooftop that delivers across a river but never across a county line can say exactly that. The zip stats put numbers beside each ZIP in the zone, so a manager can decide whether an outlying ZIP earns its place or is there out of habit. The market scan describes the area as a whole, so the store campaigns into a market it has looked at rather than guessed at.

A practical way to draw it: start from where the last twelve months of deliveries came from, add the suburb where half the service customers live and the leads never do, and take out the ZIPs where the store has never delivered a car. A dealer group draws one zone per rooftop, and a broker with no lot draws the area he is willing to drive to. The zone is the store's decision, and it can be redrawn when the next month's numbers say it should be.

A store that already has a zone and wants to cover the next town adds a zone from the add ons shelf in My LeadLocate and draws it in Leads Manager the same day.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Offers are what the campaign says to the shopper, and the store chooses them in Leads Manager. A buyer lead campaign runs on the store's sales offers: the used truck event this month, a lease special on the model the store is long on, the financing offer the store runs all year. A seller lead campaign runs on the trade in offer, inviting local owners to request a number on their car. The Buyers & Sellers Hybrid Plan runs both.

Because Inventory Link reads the store's live inventory, the actual units on the lot, with VIN, trim, mileage, price and photos, are what get advertised where the campaign calls for them. That is why a share of the leads arrive with a VIN attached: the shopper asked about a specific car the campaign showed her. Other leads describe what they want in general terms. Leads are a mix of both, and no page here promises a ratio. An inventory feed is not required, which is why a broker runs the same campaign as a franchise store; when there is no feed, Inventory Link imports inventory from the store's own website.

The what to expect from car sales leads page is worth reading before the first campaign, because the offers a store chooses shape the leads it gets. A payment offer brings payment shoppers. A truck event brings people who want a truck three times their stated budget, and those are real leads too.

Our team takes the selections and runs the media. On the managed path the campaign runs through the webXintel Ads Network, and the store never touches an ad console. On the bring your own path, a store that has connected its own ad accounts in Leads Manager makes the same selections, and our team launches and manages every campaign inside those accounts; the connect your own ad accounts page covers what that looks like. Either way the store's dealer tokens are encrypted at rest and every action is written to an append only audit log.

What the shopper sees is an ad, then a landing page with the store's offer and a short set of prescreening questions at capture: what she is looking for, roughly when, whether she has a trade. She submits, and that is a lead. The prescreening questions are there so the store knows what the shopper said; they are not a filter, and every submitted lead in the zone is delivered.

By the end of the first week leads start landing in the CRM inbox with the campaign's source attached. The store did not export anything, import anything or wait for a spreadsheet from a vendor. The lead is in the same Leads menu as every other lead, on the phone app with a notification, and the clock on the response starts.

Give the campaign its own feed. In Lead Feeds Manager the campaign is a per source feed, so its leads carry the source for life and the store can give that feed its own Automated Templates and its own Follow Up Process. A truck event feed gets a first text that mentions the event and the unit, a Sunday night lead gets an answer within the minute, and the multi step drip runs per lead type for the leads that do not answer the first time. Round robin lead assignment spreads the feed across the floor, or a distribution rule sends it to the BDC, and lead notifications reach the assigned rep's phone with a sound alert.

Seller leads run on the same machinery with different templates. A seller lead is a local owner who filled out one of our own vehicle offer request pages and asked to be contacted by a dealership, so the first message from the store is a reply to a request the owner made, and the trade-in form with VIN scan and photos captures the car when the appraisal starts.

The response itself is ordinary CRM work: the two way texting inbox, the vehicle button that attaches a unit with photos and price, the rep's booking link from Calendar Settings, Start New Deal into EZ Desking. What Leads Manager changes is where the leads come from, not how the store sells.

The manager sees the campaign list in Leads Manager with each campaign's zone and offers, and the Reports dashboard puts the campaign's source next to every other source: leads, response time, appointments, deals desked and deliveries by salesperson. That is how a zone gets judged, by what it sold, against the website, the listing sites and the service drive, on the same screen.

Quality Control Requests are the other manager tool. A rep who gets a lead with a wrong number or a shopper who says she never submitted anything reports it from the lead, a manager approves or rejects, and the lead goes to replacement review. That is how lead problems are handled at LeadLocate, after delivery, rather than by any sorting at the source that the store could not check.

Leads Manager is part of the plans that include leads: Inbound from $799 for buyer leads, Marketplace Acquisitions from $999 for seller leads, and the Buyers & Sellers Hybrid Plan from $1,599 for both, all month to month and all including the full CRM, because the CRM is what receives and delivers the leads. A store that is not ready to move its team can have the leads routed into the CRM it already runs at no price change. The current figures are on the pricing page.

A financing campaign is advertising for credit, and advertising for credit runs under fair lending rules that forbid narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP. In Leads Manager a financing campaign is planned around a zone and an offer, not around a profile of who the store would prefer to finance, and our team runs it that way. A vendor who offers to help a store target around those rules is selling the store a problem.

Seller leads are inbound and opt in, always. The platform delivers only the local owners who asked to be contacted through one of our own offer request pages, and the store's first message is a reply to that request. On the buyer side, the prescreening questions and the delivery of every lead in the zone are the whole quality policy; there is no verification, scoring or filtering claim to make, because none happens.

There are no guarantees on lead counts, close rates, credit quality, willingness to negotiate or sales results, and no page on this site ties the price of a plan to any of those. The consent rules that govern the store's texting govern campaign leads the same way: a reply of stop is honored on the record, the DNC Blacklist runs a live do not call lookup before a bulk send, and every text, call and email lands in the communications log on the lead. LeadLocate stores the consumer data a lead contains in order to deliver it, and the Privacy Policy describes what is held.

Leads Manager brings in new people from a zone. A different kind of campaign works the people the store already holds, and the CRM runs those from Marketing Tools on the dock rather than from Leads Manager. Bulk Texting sends to a recipient list built from a status, a tag or an import, Bulk Email does the same on the email side, Voicemail Drops send a recorded message to a list, and Text Automation and Email Automation carry the multi step versions. The Phone Validator and Email Validator clean the list first so the send goes to numbers and addresses that exist.

Two of those campaigns are common enough to have their own pages. The aged lead reactivation campaigns page is the sequence for leads that went quiet ninety days ago, and the declined service lead campaigns page is the sequence for repair work a customer deferred. Both run on lists the store already owns, with the same texting, email and follow up tools, and both show up on the same Reports dashboard as a Leads Manager zone, so the general manager compares the cost of a new lead against the cost of reviving an old one.

A store that runs both kinds is doing the whole job: new demand from the zone, recovered demand from the database, one inbox, one set of numbers.

On a plan that includes leads, open Leads Manager inside the CRM, draw the zone, read the zip stats and the market scan, set the offers and submit. Build the campaign's feed in Lead Feeds Manager, give it Automated Templates and a Follow Up Process, and decide round robin or BDC. Our team takes the media from there, and the first leads arrive in the inbox with their source attached. A store on CRM Only that wants leads moves to a plan with them on the pricing page; a store that already has a zone adds another from My LeadLocate.

A store that wants a campaign built around a single model, a zone that changes by season, or its own ad accounts connected for the bring your own path asks for it; that is available on request, and our team puts it in production for your dealership. The recorded demo shows a zone drawn and a lead arriving, and the contact page reaches a person who will draw the first one with you. The platform is built so your store keeps selling while the campaign runs: the zone, the offers, the landing pages and every lead already in the inbox are safe in your account, each new lead is delivered exclusively to the store that owns the zone, and your own phones, your DMS and your website stay yours.

Do I run the ads myself in Leads Manager?

No. You draw the zone, read the zip stats and market scan, set the offers and submit. Our team runs the media from those selections, through the managed webXintel Ads Network or, if you have connected your own ad accounts, through those. You see your plan and its results on the Reports dashboard.

Are the leads exclusive to my store?

Yes. Every submitted lead inside the zone is delivered to the store that owns the zone and to nobody else. We ask prescreening questions at capture so you know what the shopper said, then deliver every lead. Every lead in the zone reaches you, and a bad one costs you nothing because Quality Control Requests and replacement review handle it after delivery.

Do I need an inventory feed to run a campaign?

No. An inventory feed and DMS access are not required. When a store has a feed, Inventory Link uses it so the actual units on the lot are advertised where the campaign calls for them; when there is no feed, Inventory Link imports inventory from the store's own website. Brokers with no lot run the same campaigns.

How do campaign leads get followed up?

Give the campaign its own feed in Lead Feeds Manager. That feed gets its own Automated Templates for the instant reply and its own Follow Up Process for the drip, and round robin or a distribution rule sends the leads to the floor or the BDC with a notification on the rep's phone.

Can a financing campaign target a specific kind of buyer?

No. Advertising for credit runs under fair lending rules that forbid narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP. A financing campaign in Leads Manager is planned around a zone and an offer, and our team runs it that way.

What does Leads Manager cost?

It is part of the plans that include leads: Inbound from $799, Marketplace Acquisitions from $999 and the Buyers & Sellers Hybrid Plan from $1,599, all month to month and all including the full CRM. Leads can be routed into a CRM the store already runs at no price change. Current figures are on the pricing page.

Watch the recorded demo or book a walkthrough on your own market. Every lead in the zone is yours alone, month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.