Car Sales Leads with Paramount Advertising

Paramount+ and Pluto TV streaming, CBS and CBS Sports, from one buy with a self serve ads manager built for local advertisers.

Paramount sells its streaming and network inventory through one advertising operation: the ad supported tier of Paramount+, the free streaming service Pluto TV with its hundreds of channels, the CBS broadcast network's digital and streaming inventory, CBS News and CBS Sports, and the cable brands BET, MTV, Comedy Central and Nickelodeon. Larger advertisers buy directly; local stores use Paramount's self serve ads manager, which sells connected TV spots on Paramount+ and Pluto TV by geography at budgets a single rooftop can carry.

Pluto TV deserves its own mention for a dealership. It is free, it is enormous, and its audience skews toward the value conscious household that buys used vehicles and shops on payment, which is a different viewer from the premium streaming subscriber. Paramount+ carries the CBS dramas and live sports, including NFL games, and CBS Sports reaches the weekend truck buyer. Targeting across the buy is by geography, demographics and interest, and reporting shows the households reached.

Connecting your own Paramount Advertising account to the CRM has its own page: Paramount Advertising Integration for Dealers. This page is about the channel and the leads.

A store spends on Paramount for Pluto TV's reach into value households at a low cost per thousand, for the self serve access that lets a local store buy connected TV without a network relationship, and for live sports on CBS when the budget allows. It is one of the more accessible streaming buys on this site for a used car store or a franchise store's used department.

The honest objection is the streaming objection: leads arrive as searches and visits over weeks, not the night of the spot. Pluto TV's ad load is heavier than premium services, so the spot has more company. Live sports inventory carries premiums and sells out. And a self serve campaign still needs video creative, which a store either has from its co op program or has to produce.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Paramount fits used car stores and franchise used departments that want Pluto TV's value audience, franchise stores with co op television money, truck stores that want CBS Sports, and dealer groups running a spot per rooftop. It fits less well for luxury stores that want a lighter ad load, and for any store without video creative. National sellers can run it nationally.

Paramount Advertising sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Paramount Advertising, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Paramount Advertising keep that seat, and we work within it. Under it sit , which is why one connection is enough. Reporting comes back into the CRM beside every other channel, so the question of whether Paramount Advertising earned its budget is answered in the same place as the rest.

A Paramount sourced lead arrives as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the spot's tracked number in the days after the impression, attributed in the CRM by zone and week. Pluto TV campaigns tend to produce payment focused inquiries from value households, which the pre screening questions on the lead page sort before the call.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Paramount Advertising slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, Paramount's self serve ads manager is a way to put small dealership clients on connected TV at budgets that fit, and Pluto TV is a strong pitch for a used car client. Connected to the store's LeadLocate CRM, the agency reports the lift and the leads after each flight, which keeps the client funding a channel it cannot otherwise see working.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Paramount Advertising. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Paramount Advertising the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Paramount Advertising, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Paramount Advertising account in your name is billed by Paramount Advertising directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Paramount Advertising is likely to do for a store of your size, and agrees a review date. If the reporting shows Paramount Advertising earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Can a used car store afford Paramount+ or Pluto TV ads?

Pluto TV in particular, yes; it is sold at low cost per thousand through Paramount's self serve ads manager with the spot targeted to the store's zone. Our team sets it up on request.

Who watches Pluto TV?

A large, value conscious audience that chose free streaming, which overlaps heavily with used vehicle buyers and payment shoppers. Its ad load is heavier than premium services, so creative that names a payment stands out.

How does a store measure a Paramount campaign?

By branded search lift, direct inquiries and calls to the tracked number in the zone during and after the flight, reported in the CRM by week and read over a quarter.

Can my dealership buy Paramount Advertising directly?

Yes, through LeadLocate. Paramount Advertising is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Paramount Advertising, we work through that.

Can Paramount Advertising leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Paramount Advertising?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Paramount Advertising inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.