Car Sales Leads with FOX Advertising

Tubi's huge free streaming audience, FOX Sports, Fox News and the FOX network from one buy, aimed at the market your store sells in.

FOX Advertising sells the inventory of the FOX portfolio through one operation: Tubi, the free ad supported streaming service that has become one of the most watched in the country, the FOX broadcast network's digital and streaming inventory, Fox News and Fox Business, FOX Sports with its live games, and FOX Nation. Spots run on connected televisions, mobile devices and the web, and targeting covers geography, demographics and interest, with live sports sold by event.

Tubi is the reason most dealerships would look here. Its audience is young, diverse, value conscious and large, it is free, and it is watched heavily by households that buy used vehicles and shop by payment. FOX Sports puts a truck spot inside a Sunday game, and Fox News reaches an older, affluent, mostly conservative audience that buys new trucks and SUVs at a high rate. One buy can reach all three, inside the store's zone, with one report.

Connecting your own FOX Advertising account to the CRM has its own page: Tubi Ads Integration for Dealerships. This page is about the channel and the leads.

A store spends on FOX for Tubi's reach into a young, diverse, value audience at a low cost, for live sports when the event matters, and for Fox News when the buyer is the older truck and SUV purchaser. The portfolio matches the used department, the truck department and the new department to three different audiences without three vendors.

The honest objection is the streaming objection: leads come later and indirectly and the channel reads over a quarter. Fox News is a brand safety decision each store makes for itself, since the spot runs beside opinion programming. Live sports carry premiums and sell out around major games, and the portfolio's minimums put direct buys above a very small store, so our team routes smaller budgets through the partners that carry FOX inventory.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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FOX fits used car stores and franchise used departments that want Tubi, truck stores that want FOX Sports, and stores in markets where Fox News's audience matches the buyer. It fits dealer groups running a spot per rooftop. It fits less well for a store that wants to avoid opinion programming entirely and for any store without video creative. National sellers can run it nationally.

FOX Advertising sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for FOX Advertising, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying FOX Advertising keep that seat, and we work within it. One account covers . Reporting comes back into the CRM beside every other channel, so the question of whether FOX Advertising earned its budget is answered in the same place as the rest.

A FOX sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the tracked number in the spot, in the days after the impression, attributed by zone and week. Tubi campaigns produce payment focused inquiries from younger households; live sports produce a same evening spike in searches for the store, which the reporting shows plainly.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running FOX Advertising through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from FOX Advertising gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency, FOX's portfolio is a way to sell a used car client Tubi, a truck client live sports and a franchise client the network from one relationship, and connecting the campaigns to each store's LeadLocate CRM turns a television buy into leads the dealer can count.

Agencies are how most stores buy FOX Advertising, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-advertising-agency-alternativeL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and FOX Advertising placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of FOX Advertising, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a FOX Advertising account in your name is billed by FOX Advertising directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what FOX Advertising is likely to do for a store of your size, and agrees a review date. If the reporting shows FOX Advertising earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Who watches Tubi?

A young, diverse, value conscious audience that chose free streaming, which overlaps heavily with used vehicle and payment shoppers. It is one of the largest free streaming audiences in the country and inexpensive to reach.

Can a single store buy FOX inventory?

Smaller budgets are routed through buying partners that carry FOX and Tubi inventory; larger ones buy directly. Our team arranges the route that fits when the placement is requested.

Is Fox News a good placement for a dealership?

Its audience skews older, affluent and buys new trucks and SUVs at a high rate, and the spot runs beside opinion programming. Whether that fits is a decision each store makes; the reporting shows what the audience did either way.

Can my dealership buy FOX Advertising directly?

Yes, through LeadLocate. FOX Advertising is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries FOX Advertising, we work through that.

Can FOX Advertising leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for FOX Advertising?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request FOX Advertising from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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