Advertising on Motor1 for Car Sales Leads

Display and video beside the reviews and news shoppers read while researching their next vehicle, targeted to your zone.

Motor1 is one of the largest automotive news and review sites, publishing reviews, comparisons, buying guides and industry news in several languages, with a US edition read by shoppers deciding between vehicles. Advertising runs as display and video beside that content, sold directly through the site's advertising operation and programmatically through buying platforms, with targeting by geography, by the make and model being read about, and by audience segment.

For a dealership the value is context: a shopper reading a comparison of two mid size SUVs is a shopper the store wants, and an ad for the store's inventory of one of those SUVs, shown only to readers in the zone, reaches that shopper at the moment of comparison. Make and model targeting on automotive editorial is one of the more precise placements available outside search.

A store spends on Motor1 for automotive editorial context in its zone, with make and model targeting that matches the ad to what the reader is researching, at a cost per thousand that suits a franchise budget, in a placement where the reader's intent is clear. It fills the gap between reach channels and search.

The honest objection is that the site's US audience in a single zone is modest, so volume is limited, and that display beside editorial competes with the article for attention, so the effect reads partly through clicks and partly through branded search over weeks. Direct buys carry minimums; smaller budgets route programmatically.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Motor1 fits franchise stores with inventory to show against specific models, luxury and performance stores, and dealer groups adding automotive editorial to a plan. It fits less well for buy here pay here and for stores that need volume. National sellers can run it nationally.

Motor1 is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Motor1, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Motor1 sourced lead reaches the CRM as a click from a placement to a vehicle page or a LeadLocate lead page, a branded search, or a direct inquiry, attributed directly for the clicks and over weeks for the rest. Leads from make and model targeted placements tend to name the vehicle being researched.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Motor1 slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, Motor1's make and model targeting is a precise automotive editorial placement for a franchise client, and connecting the store's LeadLocate CRM shows the clicks and the inquiries that named the vehicle.

Agencies are how most stores buy Motor1, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Motor1 placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Motor1, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Motor1 account in your name is billed by Motor1 directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Motor1 is likely to do for a store of your size, and agrees a review date. If the reporting shows Motor1 earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Can a store target readers of a specific model review?

Yes; placements can be targeted by the make and model being read about, within the store's geography, so an ad for the store's inventory of that model reaches the shopper comparing it.

Is Motor1 a competitor to dealerships?

No. It is an editorial site with reviews and news, not a vehicle listing marketplace, so advertising there does not send shoppers to a competing sales channel.

How is the campaign measured?

By clicks from placements to vehicle pages and the lead page, branded search lift in the zone during the flight and direct inquiries, reported in the CRM.

Can my dealership buy Motor1 directly?

Yes, through LeadLocate. Motor1 is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Motor1, we work through that.

Can Motor1 leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Motor1?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Motor1 inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.