Hagerty Media for Car Sales Leads

Hagerty's site, magazine, video and events, reaching the collector and enthusiast car owner with money to spend, in your zone.

Hagerty is best known as the collector car insurer, and Hagerty Media is the publishing and events business built on that audience: a site and magazine covering classic and enthusiast cars, valuation tools, a large video channel, and events including auctions and gatherings across the country. Advertising and sponsorship are sold through Hagerty's partnership operation, with digital placements by geography and audience and event sponsorships by location.

For a dealership the audience is the enthusiast who owns a classic and also buys a new truck, a performance model or a luxury daily driver, with the income that owning a collector car implies. A performance or luxury franchise, a store with a classic in the showroom, or a group sponsoring a local Hagerty event reaches that buyer in a context built for people who love cars.

A store spends with Hagerty Media for an affluent enthusiast audience in its zone, in a context that respects cars, with events as moments to attach to. The audience's income and its passion for vehicles make it one of the better matched premium audiences in automotive media.

The honest objection is that the audience is small in any single zone and skews older, that partnerships suit groups and brands more than a single store, and that the effect reads partly through clicks and mostly through branded search and event traffic over weeks. A used lot has little reason to be there.

For the broader case for this kind of channel, Automotive Media Buying Services covers it without repeating what is here.

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Hagerty fits performance and luxury franchise stores, stores with a classic car business, and dealer groups sponsoring events. It fits less well for used and value stores and for single stores with small budgets. National sellers can run digital placements nationally.

Hagerty Media is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Hagerty Media, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Hagerty sourced lead reaches the CRM as a click from a digital placement to a LeadLocate lead page, a branded search, event traffic logged with the source, or a direct inquiry, attributed directly for the clicks and over weeks for the rest.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Hagerty Media through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Hagerty Media gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency with a luxury or performance dealership client, Hagerty's audience and events are a premium enthusiast placement, and connecting the store's LeadLocate CRM shows the clicks, the event traffic and the branded search lift the campaign produced.

Agencies are how most stores buy Hagerty Media, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealer-marketing-attribution-softwareL for how the agency side works.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Hagerty Media the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Hagerty Media. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Hagerty Media; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Hagerty Media looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Who is the Hagerty audience?

Collector and enthusiast car owners with the income that implies, who also buy new performance, truck and luxury vehicles. The audience skews older and affluent.

Can a store sponsor a Hagerty event?

Event sponsorships are sold by location through Hagerty's partnership operation. Request it from the Advertising Networks page and our team opens the conversation for the store.

How is the campaign measured?

By clicks from digital placements to the lead page, event traffic logged with the source, branded search lift in the zone and direct inquiries, reported in the CRM.

Can my dealership buy Hagerty Media directly?

Yes, through LeadLocate. Hagerty Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Hagerty Media, we work through that.

Can Hagerty Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Hagerty Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Hagerty Media inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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