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Informativ Alternative for Car Dealerships
Keep Informativ on credit reporting and showroom compliance, and add the leads, CRM, communications and secure credit applications that fill the showroom in the first place.
What Informativ is known for
Informativ is a credit and compliance company that works with a large number of auto dealers. Dealers know it for credit reporting, a mobile first prequalification experience a shopper can start by scanning a QR code, and a showroom compliance platform designed to hold a sales team to a consistent process under the FTC Safeguards Rule, the Fair Credit Reporting Act and privacy law. Its materials also describe identity document scanning for fraud prevention and a first pencil engine called SmartPencil, and the DSGSS compliance product line is associated with Informativ as well.
Product names, bundles and pricing in the credit and compliance category change often. Confirm current pricing, terms and exactly which modules your store would run with the vendor directly, and get it in writing.
When a dealer searches for an Informativ alternative, the question underneath is usually bigger than credit reports. The store wants more shoppers, faster responses, cleaner handoffs to finance, and one place where every conversation and every document lives. That is the job LeadLocate was built for, and it works best right beside the credit and compliance tools your finance office already trusts.
Keep Informativ for credit and compliance, run LeadLocate beside it
Credit reports, prescreens and bureau relationships are specialized work, and a store that has Informativ tuned to its policies has real value in that setup. Keep Informativ for credit reporting and the showroom compliance workflow it runs, and keep your own bureau accounts exactly where they are.
Run LeadLocate beside it for the rest of the customer journey. LeadLocate brings the shopper in, answers first, keeps the conversation going, desks the numbers, collects a secure credit application, and gives your finance office a complete record of what was said and what was signed. The two systems meet at the application and the deal, and each keeps doing the job it does best.
Nothing about that plan needs a conversion. LeadLocate goes live without DMS access or an inventory feed, the account is set up for you, usually the same day, and the finance office keeps its current credit workflow from the first hour.
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
What dealers pairing LeadLocate with Informativ gain
The biggest gain is a steady supply of new shoppers and a system that works every one of them. LeadLocate is a complete automotive CRM, built in house, with the lead inbox, texting, email, calling, desking and reporting in one platform and one login.
A lead from your zone lands in the inbox with the answers to the prescreening questions you chose, and validity results from the built in phone validator and email validator show right on the lead. Distribution rules put it on a named salesperson, Automated Templates send the first text right away, and Follow Up Processes carry it through a multi step drip if the customer goes quiet. Every call is recorded and transcribed, every text shows its delivery status, and every call, text, MMS, email and voicemail sits on one timeline on the lead record.
For credit challenged shoppers, speed matters even more than usual, because they are often talking to several stores at once. The subprime auto leads page covers how stores work that segment with apply links, fast first responses and patient follow up.
Informativ and LeadLocate side by side
| Job | Informativ | LeadLocate |
|---|---|---|
| Credit reports and bureau access | Its core, confirm products with the vendor | Stays with Informativ and your own bureau accounts |
| Prequalification and prescreen | Its core, confirm products with the vendor | Stays with Informativ; apply links and full credit applications in SecureWebX |
| Showroom compliance workflow | Its core | Runs beside it, with versioned consent, OFAC screening and an audit log on every application |
| Exclusive leads in a zone you choose | Confirm with the vendor | Included with every lead plan, delivered to you and only you |
| CRM, texting, email and calling | Confirm with the vendor | Built in, one inbox, one timeline per customer |
| Call recording and transcription | Confirm with the vendor | Built in, with Call Alerts on keywords you choose |
| Desking and customer deal pages | Confirm with the vendor | DealTracker with a fifty state tax matrix and e-signature |
| Contract | Confirm current terms with the vendor | Month to month |
Features and packaging change on both sides. Confirm anything decision critical with each vendor before you sign.
SecureWebX: the credit application record your finance office wants
SecureWebX is the secure credit application system inside the LeadLocate platform, launched from the CRM dock with the same login. Branded apply links go out by text or sit on your website, and each one can be customized with extra sections, custom fields, document uploads and disclosures. The five step application covers personal, residence, employment and income details, supports co-applicants and ITIN as well as SSN, and captures e-signature and consent against versioned terms, so you always know exactly which language a customer agreed to.
On the dealer side, the application inbox shows status, assignee, amount and notes. Stipulations are tracked with upload to fulfill, supporting documents attach to the submission, OFAC screening runs on the application, adverse action notices are generated from the application record, and state specific disclosures are managed in one place. Send to Lender shares an application with the lender you choose through a code gated, expiring, revocable and watermarked link, and the lender answers on its own response page.
Security is built into every layer: two factor authentication on every sign in, encryption at rest for application data, a full audit log, virus scanning on uploads, a watermarked PDF viewer with print and download controls, and archive never delete record keeping. Our FTC Safeguards Rule compliance guide and OFAC compliance software page go deeper on both topics.
Communications with a record you can stand behind
Compliance does not stop at the credit application. Every text, call and email your team sends is part of the customer record, and LeadLocate keeps that record in one place.
The DNC Blacklist page carries a two way inbound spam block and a live do not call lookup on numbers, and blacklist import brings in the lists you already keep. Calls are recorded and transcribed, and Call Alerts flag calls that contain the words your managers choose. The customer profile holds personal information encrypted, user management assigns User, Manager or Master Administrator roles with the permissions each needs, and the login log shows who signed in and when. Reps on the phone app sign in with a Quick Access PIN, so a lost handset is not an open door.
The identity scanner reads a driver license or insurance card straight into the customer record, which saves typing and keeps names and addresses consistent from the lead to the deal jacket. Deal Jacket uploads land with the deal, including photos taken from a phone camera through a QR intake.
Leads in your zone, delivered to you and only you
Compliance tools protect the deals you already have. LeadLocate plans with leads bring you new ones, and the CRM that receives and works them is included in every plan.
In Leads Manager you choose the zone, review zip level stats, pick the campaign type, write the prescreening questions each shopper answers, and preview sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture with your questions, and backed by a replacement review, so a bad lead costs you nothing.
Shoppers arrive as a mix of people who named a vehicle and people still deciding, and the page on what to expect from car sales leads explains how to work each kind. We cannot guarantee lead counts, close rates or approvals, since those depend on your market, your lenders and your follow up.
How to add LeadLocate beside Informativ in a month
Week one. Your account is set up for you, usually the same day. Add users and roles, import contacts and your existing do not call lists, record voicemail greetings, and connect your website forms so each one creates a lead with the fields mapped.
Week two. Turn on distribution rules, Automated Templates and Follow Up Processes, build your IVR call flow and Forward Calls To ring list, and set Call Alerts on keywords such as "payment", "co-signer" or "cancel".
Week three. Customize your SecureWebX apply links, load your state disclosures and privacy notice, and add apply links to your text templates and website. Your finance office keeps running credit exactly the way it does today with Informativ.
Week four. Review the activity, company and management reports and compare response time, appointments and applications against the month before. Training is included, with a video library, Live Training and Schedule Training on the top bar. The recorded demo walks the whole platform, and pricing shows every plan, month to month.
Frequently Asked Questions
Do we have to stop using Informativ to use LeadLocate?
No. Keep Informativ for credit reporting and its compliance workflow, and run LeadLocate beside it for leads, the CRM, communications, desking and SecureWebX credit applications.
Where do credit reports come from if we run both?
Credit reports stay with Informativ and your own bureau accounts. LeadLocate collects the secure credit application, the consent, the documents and the stipulations, and shares the application with the lender you choose.
What compliance tools come with SecureWebX?
Versioned consent and terms, state disclosures, a privacy notice editor, OFAC screening, adverse action notices from the application record, two factor authentication, encryption at rest, a full audit log, virus scanning and archive never delete record keeping.
Can we send an application to a lender from LeadLocate?
Yes. Send to Lender shares an application through a code gated, expiring, revocable, watermarked link with the lender you choose, and SecureWebX also exports applications in formats such as STAR XML and CSV.
Are leads shared with other dealers?
Never. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review.
What does it cost?
Every plan is month to month and includes the CRM. The pricing page lists every plan, from CRM Only to plans with exclusive local buyer and seller leads.
Keep your credit workflow and fill the showroom
LeadLocate brings in the shoppers, works every conversation and hands finance a complete, secure application. Call 844-376-2274 or book a demo.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



