Epom DSP Advertising for Car Sales Leads

A white label buying platform that agencies and media companies run under their own brand, buying display, video and connected TV for your zone.

Epom is an advertising technology company whose demand side platform is sold white label, meaning an agency or a media company licenses it, puts its own name on it and runs programmatic display, online video, connected television and audio buying for its clients as if it had built the platform itself, with targeting by geography, audience and site and reporting by campaign. It sells to agencies and media companies rather than to advertisers, and its access through our team is being confirmed, which is why it is listed as a channel to request.

For a dealership that means the platform may already be behind an agency's or a local media company's programmatic product under another name. A store does not buy Epom; it benefits when its agency runs it, and a store that wants its own console chooses one of the self serve platforms on this site instead.

An agency runs Epom when it wants a programmatic platform under its own brand for its dealership clients without building one, which lets a small agency offer connected TV and display as its own product. The store benefits from the agency's capability rather than buying the platform.

The honest objection is that Epom is not a channel a store buys, that programmatic reads through branded search over weeks whatever the console, and that access through our team is being confirmed. A store that wants to operate its own buy uses a self serve platform instead.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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Epom fits agencies and local media companies that want a white label programmatic platform for dealership clients. It fits less well for a single store, which does not buy it, and for stores that want their own console.

Epom DSP works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Epom DSP, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Epom DSP, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

An Epom bought lead reaches the CRM as a click from a display or video placement to a LeadLocate lead page or a vehicle page, a branded search during a connected TV flight, or a direct inquiry, attributed directly for the clicks and over weeks for the rest, with the agency's branded report beside the CRM's.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Epom DSP through LeadLocate is not Epom DSP. It is that Epom DSP becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Epom DSP does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency that wants to offer programmatic under its own name to dealership clients, Epom is a white label option, and connecting each store's LeadLocate CRM shows the leads each rooftop's campaign produced regardless of whose name is on the console.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Epom DSP. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Epom DSP is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

The setup cost of Epom DSP, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Epom DSP account in your name is billed by Epom DSP directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Epom DSP is likely to do for a store of your size, and agrees a review date. If the reporting shows Epom DSP earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Does a dealership buy Epom?

Through an agency, yes. Agencies and media companies license Epom and run it under their own brand, so a store benefits when its agency does, and it may already be behind a local buy without the store knowing; our team arranges the route on request.

Is Epom available through LeadLocate today?

Access is being confirmed. Request it from the Advertising Networks page and our team reports back plainly, and routes a store that wants its own console to a self serve platform instead.

How is the campaign measured?

By clicks from placements to the lead page and vehicle pages, branded search lift during connected TV flights and direct inquiries, reported in the CRM by week beside the agency's report.

Does my dealership need its own relationship with Epom DSP?

Not to start. Request Epom DSP from the Advertising Networks page in the CRM and our team opens the conversation with Epom DSP for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Epom DSP leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Epom DSP?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Epom DSP placement carries whatever commitment Epom DSP sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Epom DSP from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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