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DSGSS Alternative for Car Dealerships
Keep the compliance guardrails your sales and F&I teams already follow, and give every lead, document and conversation one secure home from the first click.
What DSGSS is known for
DSGSS, short for Dealer Safeguard Solutions, is known in the automotive market for dealership compliance software. Its focus is the path a customer takes from the sales floor into the finance office, with guardrails that keep each step consistent and documented so the store can show it followed its own process under the FTC Safeguards Rule. The product line is now associated with Informativ, which describes it as part of its compliance offering.
Packaging and ownership in the compliance category shift over time, so confirm current pricing, terms and exactly which product your store would run with the vendor directly, and get the answers in writing.
Dealers who search for a DSGSS alternative are rarely unhappy with the idea of showroom guardrails. More often they want the rest of the customer journey to be just as controlled: the lead that arrived by text at eleven at night, the pay stub a customer emailed to a salesperson, the photo of a driver license sitting in someone's camera roll. That front of the journey is where LeadLocate shines, and it works right beside the compliance process your team already follows.
Keep DSGSS for the showroom process and run LeadLocate beside it
A compliance workflow only works if people use it every time, and a store that has trained its sales and finance teams on DSGSS has built a habit worth keeping. Keep DSGSS for the showroom and F&I guardrails it runs, and keep your written information security program pointed at it the way it is today.
Run LeadLocate beside it for everything that happens before and around that process. LeadLocate brings the shopper in, keeps every conversation on the store's system instead of personal phones, collects documents and credit applications through secure channels, and records who touched a customer record and when. The two systems meet at the deal, and each keeps doing the job it does best.
Nothing about that plan disturbs your back office. LeadLocate goes live without DMS access or an inventory feed, the account is set up for you, usually the same day, and the showroom keeps its current routine from the first hour.
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
Where customer information travels before the deal
Ask any sales manager where customer information lives before a deal reaches the finance office and the real inventory is uncomfortable: personal cell phones, text threads, email inboxes, screenshots, sticky notes. Every one of those is a copy of sensitive data sitting outside the store's control.
LeadLocate gives each of those moments a secure home. Texts and calls run through the store's own numbers in the CRM, so the thread belongs to the dealership and stays on the lead record when a salesperson moves on. The identity scanner reads a driver license or insurance card straight into the customer record instead of into a camera roll. Deal Jacket uploads accept documents from a phone camera through a QR intake, landing them on the deal rather than in a text thread. The customer profile stores personal information encrypted, and secure file sharing from the Files library tracks every share.
When a customer needs to send documents with a credit application, SecureWebX apply links take them through a secure form with document upload, and every upload is virus scanned. The dealership compliance document management guide goes deeper on building a document process around these tools.
DSGSS and LeadLocate side by side
| Job | DSGSS | LeadLocate |
|---|---|---|
| Sales to F&I compliance guardrails | Its core, confirm products with the vendor | Stays with DSGSS; LeadLocate runs beside it |
| Secure credit applications and apply links | Confirm with the vendor | SecureWebX with versioned consent and state disclosures |
| Document intake from customers | Confirm with the vendor | Apply link uploads, Deal Jacket QR intake, virus scanning |
| Access control and audit trail | Confirm with the vendor | Role permissions, login log, two factor sign in, full audit log |
| Exclusive leads in a zone you choose | Confirm with the vendor | Included with every lead plan, delivered to you and only you |
| CRM, texting, email and calling | Confirm with the vendor | Built in, one timeline per customer |
| Desking and customer deal pages | Confirm with the vendor | DealTracker with e-signature and PIN access |
| Contract | Confirm current terms with the vendor | Month to month |
Features and packaging change on both sides. Confirm anything decision critical with each vendor before you sign.
Access control and an audit trail on every record
Protecting customer information is as much about who can see it as where it is stored. In the CRM, User Management assigns User, Manager or Master Administrator roles with the permissions each role needs, the login log shows who signed in and when, and each user on the phone app has a Quick Access PIN so a borrowed or lost handset is not an open door.
SecureWebX adds its own layer for credit applications. Two factor authentication protects every sign in, application data is encrypted at rest, every user accepts the store's terms before working in the system, and a full audit log and security log record activity. Applications open in a watermarked PDF viewer with print and download controls, and archiving keeps every record for compliance instead of deleting it. OFAC screening runs on the application, adverse action notices are generated from the application record, and state specific disclosures and a privacy notice editor sit in the company settings.
When an application needs to reach a lender, Send to Lender shares it through a code gated, expiring, revocable, watermarked link with the lender you choose, instead of an email attachment. Our FTC Safeguards Rule compliance page walks through how these controls fit a written information security program.
What dealers adding LeadLocate beside DSGSS gain on the sales floor
Compliance keeps the deals you have safe. LeadLocate also brings you more of them and works every one faster, with a complete automotive CRM built in house.
A new lead lands in the inbox with answers to your prescreening questions, and validity results from the built in phone validator and email validator show right on the lead. Distribution rules assign it to a named salesperson, Automated Templates send the first text right away, and Follow Up Processes keep a quiet customer warm with multi step drips. RCS messaging with automatic SMS fallback, MMS, email, a VoIP softphone and voicemail drops all run from one inbox, and every call is recorded and transcribed with Call Alerts on the keywords your managers choose.
At the desk, DealTracker builds cash, finance and lease structures with a fifty state tax matrix and three lease tax methods, and the customer deal page carries the numbers to the customer with PIN access and e-signature. The desking tool page shows the engine on its own.
Leads in your zone, delivered to you and only you
Every LeadLocate plan with leads includes the CRM that receives and works them. In Leads Manager you choose the zone in the zone editor, review zip level stats, pick the campaign type, write the prescreening questions each shopper answers, and preview sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan.
Every lead in your zone is delivered to you and only you, prescreened at capture with your questions, and backed by a replacement review through Quality Control Requests, so a bad lead costs you nothing. Shoppers arrive as a mix of people who named a vehicle and people still deciding. We cannot guarantee lead counts, close rates or results, since those depend on your market and your follow up.
Adding LeadLocate beside DSGSS in four weeks
Week one: move conversations onto store numbers. Your account is set up for you, usually the same day. Add users with the right roles, set up the store's tracking numbers, record voicemail greetings, and connect your website forms so each one creates a lead with the fields mapped.
Week two: move documents onto secure channels. Turn on Deal Jacket QR intake and the identity scanner, customize SecureWebX apply links with the uploads and disclosures you need, and set the store's privacy notice and state disclosures.
Week three: routing and follow up. Build distribution rules, Automated Templates, Follow Up Processes, the IVR call flow and the Forward Calls To ring list. DSGSS keeps running the showroom process exactly as before.
Week four: review. Check the login log and user roles, then compare response time, appointments and applications against the month before in the activity, company and management reports. Training is included with every plan. See the recorded demo, or review pricing for every plan, month to month.
Frequently Asked Questions
Do we have to stop using DSGSS to use LeadLocate?
No. Keep DSGSS for the sales to F&I compliance guardrails your team follows, and run LeadLocate beside it for leads, the CRM, communications, secure document intake and SecureWebX credit applications.
How does LeadLocate keep customer documents off personal phones?
Texts and calls run through store numbers in the CRM, the identity scanner reads licenses into the customer record, Deal Jacket takes uploads from a phone camera through a QR intake, and SecureWebX apply links collect documents through a secure, virus scanned upload.
What security controls protect credit applications?
SecureWebX uses two factor authentication on every sign in, encryption at rest, a full audit log, virus scanning, a watermarked PDF viewer, versioned consent and archive never delete record keeping.
Who can see customer information in the CRM?
Only the users your store permits. User Management assigns User, Manager or Master Administrator roles, the login log records every sign in, and each phone app user has a Quick Access PIN.
Are leads shared with other dealers?
Never. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review.
How is LeadLocate priced?
Every plan is month to month and includes the CRM. The pricing page lists every plan, from CRM Only to plans with exclusive local buyer and seller leads.
Give every customer record one secure home
Keep your showroom guardrails and let LeadLocate bring in the shoppers and keep every conversation and document on the store's system. Call 844-376-2274 or book a demo.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



