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Amazon Autos Alternative for Car Dealerships
Build an online buying path under your own name, with exclusive local shoppers, deal pages, credit applications and every conversation in one CRM.
Why dealers look at an Amazon Autos alternative
Every dealer principal has heard the pitch for selling cars where shoppers already buy everything else. It is a strong idea, and it is also the reason managers end up on this page. Once a store thinks seriously about online car buying, the next question is whose name is on the experience, whose customer list it builds, and whether the store can offer the same convenience to every shopper in its market, not only the ones who arrive through one marketplace.
The reasons dealers give fall into a few groups. Some are not in a brand or area a marketplace program covers and still want to sell online. Some already take part and want a lead engine of their own beside it, so the store is not waiting on a single channel. Some want the online buying path to carry the dealership's name, its trade-in process and its own finance office from the first click. And some simply want every shopper, from every source, answered and followed up from one CRM instead of logging into another portal.
All of those point the same way: a platform that generates shoppers for the store, answers them in seconds and carries them from the first text to a signed deal page, under the store's own brand. That is what LeadLocate does.
What Amazon Autos is known for
Amazon Autos is publicly described as a car shopping destination on Amazon where shoppers can browse new and used vehicles offered by participating dealerships, choose a vehicle, explore payment and financing options and arrange pickup, with the participating dealership completing the sale. Its appeal is reach: a very large audience of online shoppers and a familiar buying experience.
Which brands, dealers and areas can take part, what the dealer pays and how the program works are set by Amazon and change over time. Confirm current participation, fees and terms with the vendor directly, in writing.
The comparison that matters is about ownership and focus. A marketplace is built to serve the marketplace's shoppers across many sellers. LeadLocate is built for one dealership at a time: shoppers in your zone, delivered to you alone, worked in your CRM, desked with your numbers and sent a deal page with your name on it.
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What dealers moving from Amazon Autos gain
Shoppers who come to you and only you. In Leads Manager you draw your zone with the zone editor, choose the campaign type and the prescreening questions you want answered, and preview sample ads with See Samples. Our team builds and runs the campaigns from those selections on the webXintel Ads Network, included with every plan. Every lead in your zone is delivered to you and only you, prescreened at capture, and backed by a replacement review, so a bad lead costs you nothing. Leads are a mix of shoppers asking about a specific VIN and shoppers describing what they want, and what to expect from car sales leads explains how to work both.
Inventory for the used lot, too. Opt in seller leads come from local owners who filled out an offer request and asked a dealership to contact them. The Buyers and Sellers Hybrid Plan puts buyer and seller leads in one account.
Every conversation in one place. Two way texting with MMS and delivery status, RCS with automatic SMS fallback, a browser softphone, call recording and transcription, voicemail drop and email land on one timeline on the lead. Automated Templates answer each new lead the moment it arrives, Follow Up Processes carry it through a multi step cadence, and Texting Chatbots reply after hours. Leads from any other source, including a marketplace you keep, flow into the same inbox through Lead Feeds Manager.
Your own online buying path, under your own name
Online car buying on LeadLocate starts with the salesperson and ends with a signed deal page. A shopper texts about a truck. The rep taps the vehicle button in the composer and sends photos and price as an MMS. The shopper sends trade photos back, and the rep scans the trade VIN from a phone and adds it to the lead.
The desk opens EZ Desking from the lead and builds cash, finance and lease pencils in the multi pencil grid, with the fifty state tax matrix applying the right tax. The salesperson sends a DealTracker deal page, brand skinned to the store, that the customer opens with a PIN. Digital retail on the deal page walks the customer through the build, document review and deal review, and the customer signs electronically. Deal chat keeps the conversation on the page, with photo drops and link previews.
For financing, the rep texts a SecureWebX apply link branded to the store. The customer completes a five step application on a phone, with co-applicant support, ITIN as well as SSN, document uploads and versioned consent. The store works stipulations and can share the file with a lender of its choice through the Send to Lender secure share, which is code gated, expiring, revocable and watermarked. When the customer is ready, the Schedule a Visit sheet on your brand and inventory pages lets them pick a time to come in.
Amazon Autos and LeadLocate side by side
| Amazon Autos | LeadLocate | |
|---|---|---|
| Primary design | Marketplace for shoppers across participating dealers | Lead generation and CRM for one dealership at a time |
| Who can take part | Set by the marketplace, confirm with the vendor | US dealerships, auto brokers and salespeople |
| Lead exclusivity | Confirm with the vendor | Every lead in your zone delivered to you and only you |
| Brand on the buying experience | Confirm with the vendor | Your dealership, on deal pages, apply links and brand pages |
| Texting and calling | Confirm with the vendor | SMS, MMS, RCS, softphone, recording, transcription |
| Desking | Confirm with the vendor | EZ Desking with a fifty state tax matrix |
| Credit applications | Confirm with the vendor | SecureWebX apply links, stipulations, Send to Lender secure share |
| Seller leads for used inventory | Confirm with the vendor | Opt in seller leads from local owners |
| Terms | Confirm with the vendor | Month to month, no long term contract |
Programs and features change on every platform, so confirm each row marked for the vendor directly before you decide. The LeadLocate column is what your store runs from its first day.
Put your inventory in front of shoppers everywhere
Selling online starts with inventory a shopper can see. Inventory Link ingests your inventory feed, or imports inventory from your website when there is no feed, and it works for a broker with no lot at all. Neither a DMS connection nor an inventory feed is required to operate LeadLocate.
From there, the inventory website builder publishes an inventory site with AI assisted copy, per salesperson inventory sites give every rep a page of their own, and the embeddable inventory widget drops your units onto any website. Brand pages carry offers and lead forms, and every panel rises from the bottom of the screen on a phone, including Schedule a Visit. Lead Pages, the landing page builder, gives each campaign a page with its own URL, and the free live chat widget answers shoppers on your site.
Inventory also follows the conversation. Units appear in the CRM Inventory menu and on the phone app, the Incentives Showroom inside the deal view shows manufacturer incentives for more than twenty makes, and website visitor analytics show which pages shoppers read before they reached out. The guide to online car buying platforms covers how stores put these pieces together.
Running LeadLocate beside a marketplace, or on its own
Stores that already take part in a marketplace program can keep it and add LeadLocate beside it. Stores that are not in a program can build an online buying path of their own today. Either way, the setup follows the same order.
- Map your zone. Pick your market in the zone editor, choose the campaign type and prescreening questions, and review sample ads.
- Connect every source. Lead Feeds Manager gives each source its own feed, including any marketplace leads you keep, and website forms connect to your account's form intake link.
- Load inventory. Inventory Link ingests your feed or imports from your website.
- Set the buying path. Brand your deal pages and apply links, set Automated Templates and Follow Up Processes, and configure call forwarding and the IVR.
- Train the team. The video training library, Live Training and Schedule Training come with every plan.
The marketplace marketing guide covers how to measure each channel side by side.
Measure it with your own numbers
Run LeadLocate for a month and compare it with any other channel on the metrics that matter: time to first response, appointments set, deals desked and cars sold. The activity, company and management reports on the dock show each source on its own line.
CRM Only starts at $199 a month for stores that keep their own lead sources. Inbound buyer leads start at $799, Marketplace Acquisitions seller leads at $999, and the Buyers and Sellers Hybrid Plan at $1,599. Every plan with leads includes the CRM, because the CRM is what receives and works those leads, and every plan is month to month. The full list is on the pricing page.
We cannot guarantee lead counts, close rates or results, and no vendor can. Watch the demo, or contact us and call 844-376-2274 to map a zone around your store.
Frequently Asked Questions
Can we keep Amazon Autos and use LeadLocate too?
Yes. Lead Feeds Manager gives every source its own feed, so leads from a marketplace you keep land in the same inbox as your LeadLocate leads, with the same routing, templates and follow up.
Can customers buy online through LeadLocate?
Customers review and sign a DealTracker deal page, walk through the build, document review and deal review, complete a SecureWebX credit application and book a visit, all under your dealership's name.
Are LeadLocate leads shared with other dealers?
Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.
Do we need an inventory feed?
No. Neither a DMS connection nor an inventory feed is required to operate. Inventory Link ingests a feed if you have one or imports inventory from your website if you do not.
Does LeadLocate work for auto brokers?
Yes. Brokers and solo salespeople run on LeadLocate every day, and auto broker inventory mode connects brand offer pages for a broker with no lot.
What does LeadLocate cost?
CRM Only starts at $199 a month. Inbound buyer leads start at $799, Marketplace Acquisitions seller leads at $999, and the Buyers and Sellers Hybrid Plan at $1,599. Every plan is month to month.
Sell online under your own name.
See exclusive local shoppers, deal pages with e-signature, credit applications, texting and calling working together on one screen. Month to month, so we earn your business every month.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



