Clear Channel Outdoor Ads for Car Sales Leads

Digital billboards, airport advertising and street furniture across major and mid sized markets, bought directly or programmatically.

Clear Channel Outdoor owns billboards, digital faces, street furniture such as bus shelters and kiosks, and the advertising inside many of the country's airports, across major and mid sized markets. Its digital billboard network is one of the largest and is sold directly and through the programmatic outdoor platforms, with the company's own audience data used to plan and report. Airport advertising reaches travelers in terminals; street furniture reaches pedestrians and drivers at eye level in city centers.

For a dealership, Clear Channel's digital faces along highways and arterials are the everyday buy, purchased by daypart and geography, while its airport inventory suits luxury and rental adjacent stores near a hub, and its street furniture reaches the downtown pedestrian a highway face never sees. The company's planning tools let a store see which faces the households in its zone pass most.

A store spends with Clear Channel for digital billboards bought like digital media, by hour and by location, with audience data behind the plan, and for airport reach when the buyer travels. Its digital network's scale makes a multi face campaign across a zone practical, and programmatic buying lets a store run only the commute hours.

The honest objection is the outdoor objection: no direct response, a slow read through branded search and traffic, and rates in major markets that reflect the audience. Airport advertising reaches travelers, most of whom are not the store's local buyer, so it suits a specific kind of store. The footprint is thinner in small markets.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Clear Channel fits dealerships in major and mid sized markets with digital faces on the commute routes, luxury stores near an airport hub, and dealer groups branding several rooftops. It fits less well in small markets and for stores that need direct response.

Clear Channel Outdoor sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Clear Channel Outdoor, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Clear Channel Outdoor keep that seat, and we work within it. One account covers . Reporting comes back into the CRM beside every other channel, so the question of whether Clear Channel Outdoor earned its budget is answered in the same place as the rest.

A Clear Channel sourced lead reaches the CRM as a branded search, a call to the number on the face, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight, and a short URL or texting keyword on a digital face adds a little direct response.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Clear Channel Outdoor through LeadLocate is not Clear Channel Outdoor. It is that Clear Channel Outdoor becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Clear Channel Outdoor does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Clear Channel's digital network and audience planning tools make outdoor a data driven buy it can defend to a dealership client, and connecting the store's LeadLocate CRM adds the branded search lift the flight produced.

Agencies are how most stores buy Clear Channel Outdoor, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See dealership-campaign-management-softwareL for how the agency side works.

Nobody drives across three states for a sedan, so the market Clear Channel Outdoor is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Clear Channel Outdoor. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Clear Channel Outdoor; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Clear Channel Outdoor looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Can a store buy Clear Channel digital faces by the hour?

Yes, through programmatic outdoor platforms and directly, which lets a store run commute hours only or change creative within the day. Printed faces are sold by the month.

Is airport advertising useful for a dealership?

For a luxury store near a hub, or a store that sells to travelers and relocating professionals, yes. For a typical local store, the highway and street faces reach the actual buyer.

How is an outdoor campaign measured?

By branded search lift in the zone during the flight, calls to the number on the face, and walk ins logged with the source in the CRM, read over weeks.

Can my dealership buy Clear Channel Outdoor directly?

Yes, through LeadLocate. Clear Channel Outdoor is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Clear Channel Outdoor, we work through that.

Can Clear Channel Outdoor leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Clear Channel Outdoor?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Clear Channel Outdoor from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.