Intersection Ads for Car Sales Leads

Digital screens in transit systems and on city sidewalks, including LinkNYC, reaching commuters in the biggest cities.

Intersection is the company behind LinkNYC, the network of digital kiosks on New York City sidewalks, and behind digital advertising screens in transit systems and city centers in several other major markets. Its screens are large, digital, at eye level and placed where commuters wait, walk and ride, and they are sold directly and through the programmatic outdoor platforms with daypart and geography controls. The company also provides audience data on who passes each screen and when.

For a dealership the inventory is urban and transit focused: a store in a big city, a downtown showroom, a group branding across a metro's transit system. A digital screen at a busy station rotating a payment message and the store's name reaches commuters who do not drive to work but do buy cars, which is a buyer the highway face never reaches.

A store spends with Intersection for transit and sidewalk reach in the largest cities, at eye level, with digital screens bought by daypart and programmatically, and with audience data behind the plan. In a transit city the commuter is a car buyer too, and this is where that commuter is reached.

The honest objection is a narrow footprint, the largest cities only, plus the outdoor objection: little direct response and a slow read through branded search and traffic. Rates in the biggest cities reflect the audience, and a store outside those cities has nothing to buy.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Intersection fits dealerships in the largest transit cities, downtown showrooms, luxury stores and dealer groups branding across a metro. It fits less well outside those cities and for stores that need direct response.

Intersection sells its inventory through buying platforms and media partners, so the way in is through one of them, and that is exactly what LeadLocate arranges on request. From the Advertising Networks page in the CRM, ask for Intersection, and our team arranges the placement in your store's name, sets the geography to the area you actually sell in, and manages it from the same Leads Manager selections that drive your other campaigns. Stores or agencies that already buy through a platform carrying Intersection keep that seat, and we work within it. Reporting comes back into the CRM beside every other channel, so the question of whether Intersection earned its budget is answered in the same place as the rest.

An Intersection sourced lead reaches the CRM as a branded search, a scan of a code on the screen, a call to the number shown, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Intersection slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with big city dealership clients, Intersection's transit screens are the urban buy that reaches the commuter who rides rather than drives, and connecting the store's LeadLocate CRM shows the branded search lift the screens produced.

If an agency runs Intersection for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Intersection the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Intersection and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Intersection is being set up. Media you buy through your own Intersection account is billed by Intersection to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Intersection does best for a store of your size and market, and sets a review date. Nothing about Intersection is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Which cities does Intersection cover?

New York through LinkNYC and several other major transit markets. Our team confirms inventory in the store's city when the placement is requested.

Why advertise a car to transit riders?

Because in a transit city the commuter who rides to work still buys a car for everything else, and no highway billboard reaches them. Eye level screens at stations do.

How is a transit screen campaign measured?

By branded search lift in the zone during the flight, scans of a code on the screen, calls to the number shown and walk ins logged with the source in the CRM.

Can my dealership buy Intersection directly?

Yes, through LeadLocate. Intersection is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Intersection, we work through that.

Can Intersection leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Intersection?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request Intersection from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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