CarGurus Top Dealer Offer Alternative for Car Dealerships

Talk to local owners who asked your store to buy their car, inside a zone you draw, and work every one with texting, calling, trade capture and desking in one CRM.

CarGurus is one of the best known online car shopping marketplaces, and it also gives consumers a way to sell. In public terms, Top Dealer Offer is part of that selling experience: an owner describes a vehicle and can receive offers on it, including from dealerships that take part in the program. For a dealer, the appeal is access to consumer vehicles through a marketplace brand shoppers already know.

How dealers participate, how offers are presented to the owner, and what it costs depend on the program and change over time. Confirm current pricing and terms with the vendor directly. This page keeps to the program in plain terms and spends its time on what a used car manager wants most from any consumer sourcing channel: a direct line to the owner and a fair shot at buying the car.

That is exactly what LeadLocate was built to give you, along with everything needed to turn the conversation into a car on your lot and a deal on your desk.

The first gain is exclusivity. The LeadLocate Marketplace Acquisitions plan delivers opt in seller leads: local owners who filled out a vehicle offer request and asked a dealership to contact them about buying their car. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing. Your team works the owner without competing against other stores for that same lead.

The second gain is a direct relationship from the first message. The owner hears from your store, by name, from your store's number, and the whole conversation lives on one lead record with every text, call and email on one timeline. When the owner is ready to talk numbers, they talk to your used car manager.

The third gain is your brand on the offer. Custom Offers in Leads Manager put your offer language in front of local owners, and Lead Pages publishes offer request pages under your dealership with their own URL settings. The owner remembers the store that made the offer, which matters when they come back for their next car.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Sourcing starts in Leads Manager. You draw your territory in the zone editor, check zip stats and a market scan to see the opportunity in each area, choose the campaign type and the prescreening questions asked at capture, and set Custom Offers in your own words. See Samples previews the sample ads before anything runs. Our team builds and runs the campaigns on the webXintel Ads Network from those selections, and the managed network is included with every plan. The Leads Manager page shows each selection.

Each seller lead arrives in the CRM with the vehicle and the prescreening answers on the record, sorted into its own feed in Lead Feeds Manager with its own Automated Templates. Manager Lead Copies put a manager on the seller feed to receive a copy of every lead beside the acquisition rep who owns it, so nothing sits unseen.

A car bought straight from a local owner arrives without a buy fee, without transport and without a bidding war. Seller lead plans start from $999 a month, and the Buyers and Sellers Hybrid plan from $1,599 adds exclusive buyer leads to the same account.

Features and packaging change on both sides. Verify every detail that matters to your decision with the vendor before you sign.

Automated Templates send the first text the moment a seller lead lands, and texting runs as RCS with automatic SMS fallback and delivery status on every bubble. The AI writing assistant helps a rep write a clear, friendly reply in seconds, AI merge fields drop the owner's name and vehicle into the message, and voice dictation lets a rep answer from the lot without typing. Trackable short links show whether the owner opened the appointment link you sent.

Calls run through the browser softphone or the LeadLocate phone app with click to call, recording and transcription, and Call Alerts flag transcribed calls that mention words your managers choose, such as payoff or lien. When the owner does not answer, a voicemail drop leaves a recorded message in one tap, and scheduled sends let a rep write a follow up tonight and deliver it tomorrow morning.

Follow Up Processes run a multi step drip by text and email for every seller lead, so owners who are not ready this week keep hearing from your store. Team Chat keeps the acquisition rep, the used car manager and the sales desk on the same page, and Jax, the bilingual AI assistant inside the CRM, helps any rep in English or Spanish.

The appraisal appointment goes onto the shared calendar with round robin across the team, and the owner gets a reminder. The booking link lets an owner pick the time that suits them, and Calendar Settings keep booking hours per calendar. When the owner pulls in, In-Store Now flags them on the lot so the right person walks out.

The trade-in form captures photos and a VIN scan, so the year, make, model and trim come from the vehicle itself. The identity scanner reads a driver license and insurance card into the customer record, and the Deal Jacket takes the title, registration and payoff paperwork from a phone camera through a QR code. Document AI reads VINs and documents on the same record. The trade in capture and VIN scan page walks through the flow.

Each lead carries up to five vehicles of interest plus trade-in lines, so when the seller says they need something bigger for the family, the next car goes on the same record and the conversation turns into a sale.

Inventory Link puts every unit you buy in front of shoppers the day it lands. It ingests your inventory feed or imports your units from your own website, decodes each VIN against an automotive database with government safety and efficiency data, and adds promo photos or stock imagery for units still waiting on photography. Your inventory website, the embeddable widget and every salesperson's own site show the car, and the vehicle insert button drops it into any text or email in one tap.

When the seller buys from you, DealTracker desking builds cash, finance and lease structures with a fifty state tax matrix, trade credit caps and three lease tax methods, and the customer deal page carries the numbers with PIN access and e-signature. SecureWebX collects the credit application through an apply link, and the store shares it with the lender it chooses through a secure, expiring Send to Lender share.

Stores that also list on marketplaces can compare approaches on the CarGurus alternative page. An inventory feed and DMS access are not required to run LeadLocate.

Your account is set up for you, usually the same day you sign. Draw your zone, choose your prescreening questions and Custom Offers, publish an offer request page, and load your follow up templates and your team's ring list. Turn on Manager Lead Copies for the seller feed.

After a month, read four numbers in your reports: seller leads received, appraisals set, cars bought, and landed cost per unit against the same car bought at auction with fees and transport included. Add the retail gross on the units you bought, and you have the full picture from your own store.

We cannot guarantee how many owners will request an offer, how many cars you will buy or what they will sell for, because that depends on your market, your appraisal and how quickly your team responds. What LeadLocate delivers is exclusive supply, the tools to work it and the tracking to see the result. Plans are month to month with no long term contract. Call 844-376-2274 or use contact us to map your territory.

Are LeadLocate seller leads shared with other dealers?

No. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose and backed by a replacement review, so a bad lead costs you nothing.

What are opt in seller leads?

Local owners who filled out a vehicle offer request and asked a dealership to contact them about buying their car. They arrive in your CRM with the vehicle and the prescreening answers on the record.

Who runs the campaigns that bring in seller leads?

You make the selections in Leads Manager: zone, campaign type, prescreening questions and Custom Offers. Our team builds and runs the campaigns on the webXintel Ads Network from those selections, included with every plan.

Do we need a DMS connection or an inventory feed?

Neither is required. Inventory Link can import inventory from your website, and the CRM, texting, calling and desking run from day one. If you have a feed, it connects and your real units appear everywhere.

What does LeadLocate cost?

Seller lead plans start from $999 a month, inbound buyer lead plans from $799, the Buyers and Sellers Hybrid plan from $1,599 and CRM Only from $199. Every plan with leads includes the CRM, month to month.

We will map your territory, set up your Custom Offers and offer request page, and show texting, calling, trade capture and desking working on a live seller lead. Month to month, no long term contract.

Prefer to talk right now? Call or text 844-376-2274.