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CarFax Listings Alternative for Car Dealerships
CARFAX Listings puts your used inventory in front of shoppers who trust the history report. LeadLocate adds exclusive local leads and the CRM, phones and desking that turn every shopper into a sold unit.
What is CARFAX Listings known for?
CARFAX built its name on vehicle history reports. Shoppers know the brand from the report they ask for before they buy a used car, and many dealerships hand that report across the desk as part of their used car process. CARFAX also runs used car listings: a consumer search site where shoppers browse dealer inventory, filter by make, model, price and location, and see history details beside each vehicle before they contact the store.
For a dealer, the appeal is easy to understand. A listing that carries a clean history summary answers a question the shopper was going to ask anyway, and the shopper is already in the mindset of comparing specific used cars. The contacts that come from a listing arrive about a particular unit, usually by email, phone call or a form on the listing page.
Packages, placement options and pricing vary by market and change over time, so confirm current pricing and terms with the vendor directly. This page describes the listings channel in public terms and focuses on what a dealership gains when it adds LeadLocate as the engine behind its sales floor.
Why dealers look beyond a listing site
Most stores that search for a CARFAX Listings alternative are not unhappy with history reports. They are asking a different question: is the listing budget producing sold units, and what happens to a shopper after they reach out?
A listing site is a place where shoppers compare. The same shopper who contacts you about a clean one owner SUV is usually looking at similar vehicles from several stores in the same search, so the store that answers first, with the right car and a real price, tends to win the appointment. That is a race measured in minutes, and it rewards the store with the fastest follow up rather than the best inventory.
The second question is supply. A listing brings attention to cars you already own. It does not put new opportunities in front of you from people who have not found your inventory yet, and it does nothing for the other side of the used car business: buying good cars from local owners before they reach the auction lane.
The third question is the machinery. A contact that lands in a shared email box, or in a CRM nobody on the floor actually opens, is money spent twice. Stores that fix follow up first often find their listing spend was working harder than it looked.
Questions? Request a Call Back
Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.
Prefer to talk right now? Call or text 844-376-2274.
What dealers moving from CARFAX Listings gain
LeadLocate starts with a territory you draw. In the Leads Manager zone editor you set the area around your store, review zip stats and a market scan, choose your campaign type, write the prescreening questions every shopper answers, and preview sample ads with See Samples. Our team builds and runs the campaigns on the webXintel Ads Network from those selections, and every lead is delivered into your CRM with the shopper's answers attached.
Every lead in your zone is delivered to you and only you. Shoppers answer your prescreening questions at capture, every submitted lead reaches your store, and each one is backed by a replacement review, so a bad lead costs you nothing. Buyer leads arrive as a mix of shoppers asking about a specific vehicle, with the VIN attached, and open shoppers describing what they want. Our what to expect page explains how those conversations usually start.
The acquisition side is where listing buyers are most surprised. The Marketplace Acquisitions plan delivers opt in seller leads: local owners who filled out a vehicle offer request and asked a dealership to contact them about buying their car. That is a steady supply line of clean used inventory, and the seller leads page shows how stores work it. The Buyers and Sellers Hybrid Plan puts both lead types in one account.
CARFAX Listings and LeadLocate side by side
| CARFAX Listings | LeadLocate | |
|---|---|---|
| Primary job | Used car listings with vehicle history beside each unit | Exclusive local leads with a full CRM, phones, desking and credit applications |
| Where shoppers come from | Shoppers searching the listing site | Campaigns run by our team inside the zone you draw |
| Lead exclusivity | Verify current terms with the vendor | Every lead in your zone delivered to you and only you |
| Seller leads for acquisition | Verify with the vendor | Opt in seller leads from local owners |
| CRM, texting and calling | Verify with the vendor | Included: RCS with SMS fallback, VoIP softphone, call transcription, IVR |
| Desking and credit | Verify with the vendor | EZ Desking with a fifty state tax matrix, SecureWebX apply links |
| Inventory merchandising | Your units on the listing site | Inventory Link sites, widget, brand offer pages, vehicle cards in every text |
| Contract | Verify current terms | Month to month, no long term contract |
Features, packages and pricing change on both sides. Verify every detail that matters to your decision with each vendor before you sign.
The CRM that works every shopper, from any source
Every lead, whether it comes from your zone, your website or a listing site you keep, lands in one inbox with its source on the record. Custom source feeds in the Lead Feeds Manager give each source its own feed, and round robin distribution assigns it by your rules. Automated Templates can send the first text the moment a lead arrives, and Follow Up Processes run multi step drips per lead type so the second, third and fourth touch happen without a manager chasing anyone.
Texts go out as RCS with automatic SMS fallback, with delivery status on every bubble. Calls run through the VoIP softphone in the browser or the LeadLocate phone app, with click to call, call recording and call transcription. Tracking phone numbers per source show which channel made the phone ring, and Call Alerts flag transcribed calls that contain the words your managers choose, such as trade in or payment. The phone validator and email validator put a validity dot right on the lead, so the team knows before dialing whether the number is real.
Every call, text, MMS, email and voicemail for a customer sits on one communications timeline. A manager reading a deal at the desk sees the whole conversation, not just the last note somebody remembered to type.
Your inventory, merchandised on your own pages
Inventory Link ingests your inventory feed, or imports your units from your own website when that is simpler, and decodes every VIN against an automotive database with government safety and efficiency data. The inventory website builder publishes your live units with AI assisted copy, every salesperson gets a site under their own name, and the embeddable inventory widget puts your cars on any page that accepts a line of HTML. The Inventory Link overview walks through every module.
Inside the CRM, the vehicle insert button sits in every text and email composer. A salesperson taps it, picks the unit, and a card with the photo, mileage, stock number and price drops into the message, so the shopper sees your car on your terms rather than a listing page with other stores beside it. The send vehicles by text page shows the flow step by step.
Units waiting on a photographer still get promo photos and stock imagery so they can be advertised the day they arrive, and In Store Now marks the cars physically on the lot, which answers the question every shopper asks before driving over.
From first reply to a signed deal
Used car shoppers who start on a history report want transparency all the way through, and the deal tools are built for exactly that. DealTracker desking builds cash, finance and lease structures in EZ Desking with a fifty state tax matrix, trade credit caps and three lease tax methods, and the multi pencil grid lets a manager show three payment options without rebuilding the deal.
The customer deal page carries the numbers to the shopper with PIN access, a revision view and e-signature, and deal chat keeps the conversation next to the numbers. When credit is next, SecureWebX sends an apply link by text, collects a secure five step credit application with co applicant support, and shares it with the lender you choose through a code gated, expiring, revocable Send to Lender share. On the worksheet, the advanced VIN decode brings factory warranty and open recall data with it, so the desk and the shopper are looking at the same facts.
Trade ins get the same care. The trade in form captures photos and scans the trade VIN, and the Deal Jacket collects every document from upload or a QR code scanned with a phone camera.
A switching plan that keeps your lot moving
Your account is set up for you, usually the same day. Your zone is drawn, tracking numbers are assigned per source, your website forms are connected so every form fill becomes a lead with the fields mapped, and Inventory Link brings in your units. One login launches the CRM, Inventory Link and SecureWebX on the desktop and on the phone app, and video training, Live Training and Schedule Training are included with every plan.
Run your current listing spend and your LeadLocate zone side by side for sixty days, with each source on its own feed. Measure the same four numbers for each: cost per delivered lead, time to first response, appointments shown and units sold. Then decide with your own data. Reports cover activity, company and management views, so the comparison is on screen rather than in a spreadsheet somebody builds on a Sunday.
We cannot guarantee lead counts, close rates or results, because those depend on your market, your inventory and your team. What LeadLocate gives you is exclusive opportunity in the zone you choose and the tools to work every one of them. Inbound buyer lead plans start from $799 a month and CRM Only from $199, with details on the pricing page. Call 844-376-2274 or contact us to see your zone mapped.
Frequently Asked Questions
Is LeadLocate a listing site like CARFAX Listings?
LeadLocate is a lead generation platform with a full CRM. Our team runs campaigns inside a zone you draw, every lead in that zone is delivered to you and only you, and the CRM, phones, desking and credit applications are included.
Can we keep using CARFAX history reports?
Yes. Many stores hand history reports to used car shoppers as part of their process. LeadLocate works on the lead, follow up, desking and credit application side of the sale, beside whatever report your store provides.
Can leads from listing sites land in LeadLocate too?
Yes. Custom source feeds in the Lead Feeds Manager give each source its own feed, so contacts from any listing site you keep sit beside your zone leads in one inbox with the source on every record.
Are LeadLocate leads exclusive?
Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.
Do we need an inventory feed or DMS access?
Neither is required. Inventory Link can ingest a feed or import inventory from your website, and the CRM, texting, calling and desking run from day one.
What does LeadLocate cost?
CRM Only starts at $199 a month. Inbound buyer lead plans start at $799, Marketplace Acquisitions at $999 and the Buyers and Sellers Hybrid Plan at $1,599. Every plan is month to month with no long term contract.
Put exclusive shoppers behind every used car you list
We will draw your territory, show the CRM working real lead flow and connect your inventory. Month to month, no long term contract.
Prefer to talk right now? Call or text 844-376-2274.


LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.
LeadLocate™ All rights reserved. Other product and company names mentioned herein are the property of their respective owners.
Answers to your questions:
LeadLocate is an all-in-one lead generation software and CRM platform. We generate in-market sales leads and provide you with all the tools necessary to sell that customer. All of your leads, texts, calls, emails, deals, and files are available in one place, accessible with a single login.



