Car Sales Leads from Cadent Advertising

Local and addressable television across cable, broadcast and streaming from one platform, targeted to the households in your zone.

Cadent is an advertising technology company with a platform that plans, buys and measures television across local cable, broadcast, addressable and streaming inventory from one place, with household level data to decide which households see a spot and to report what they did afterward. It works with advertisers and agencies on a partner basis, and its aggregation of local cable inventory across operators is one of the largest, which lets a campaign cover a region without a separate buy per operator.

For a dealer group or a franchise store with a real television budget, Cadent is a way to buy the whole television picture in a region from one platform, with the zone and the household targeting applied consistently across cable, broadcast and streaming and one report tying them together. It suits a group more than a single small store, which buys from its local operator directly.

Connecting your own Cadent account to the CRM has its own page: Cadent Integration for Car Dealers. This page is about the channel and the leads.

A store spends through Cadent for one television buy across cable, broadcast and streaming in its region, with household targeting, controlled frequency and outcome measurement, instead of separate buys and separate reports. For a group covering several markets it is an efficient route to television.

The honest objection is partner based buying with pricing suited to groups and franchises, the television objection of leads arriving indirectly over weeks, and a management layer a single small store does not need. The reporting overlaps with what LeadLocate provides, so a store decides who reports what.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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Cadent fits dealer groups and franchise stores with regional television budgets across several operators and services, and the agencies that buy for them. It fits less well for a single store with a small budget, which buys from its local operator directly.

Getting onto Cadent is a commercial step before it is a technical one: their team, a minimum, a creative review. That is exactly the kind of work a store does not want to run itself, and it is what our team does when you request Cadent from the Advertising Networks page in the CRM. We open the conversation in your dealership's name, agree the placement, and then manage it from Leads Manager like every other channel, with the results reported back into the CRM. If your dealership or agency already has a relationship with Cadent, say so in the request and we start there. Meanwhile the webXintel Ads Network, which is included, carries on producing leads, so nothing waits on the partner timeline.

A Cadent planned campaign produces leads the way television does: calls to the tracked number in the spot, branded searches and direct inquiries on a LeadLocate lead page in the days after the impression, attributed by zone and week in the CRM, with Cadent's household report beside it.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

The point of running Cadent through LeadLocate is not Cadent. It is that Cadent becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Cadent does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying television for dealership groups, Cadent is one platform across cable, broadcast and streaming with household measurement, and connecting each store's LeadLocate CRM pairs that measurement with the leads that followed.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Cadent. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Cadent the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Cadent. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Cadent; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Cadent looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does Cadent aggregate?

Local cable inventory across operators, broadcast, addressable and streaming inventory, planned and bought from one platform with household level data and measurement.

Is Cadent for a single dealership?

Yes, through LeadLocate. Partner based buying and pricing suit groups and franchise stores with regional television budgets, a single store usually buys from its local operator, and our team arranges whichever route fits when you request it.

How is the campaign measured?

By Cadent's household level report beside the CRM's calls to the tracked number, branded search lift and inquiries on the lead page, reported by week and read over a quarter.

Does my dealership need its own relationship with Cadent?

Not to start. Request Cadent from the Advertising Networks page in the CRM and our team opens the conversation with Cadent for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Cadent leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Cadent?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Cadent placement carries whatever commitment Cadent sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Cadent from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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