Car Sales Leads from Locality Advertising

Local broadcast and streaming television reach by market, across many station groups and streaming services from one buy.

Locality is the local television advertising company formed from the merger of two broadcast representation firms, and it sells local television reach by market across the many station groups it represents and the streaming services it partners with, so an advertiser can buy local broadcast and local streaming in a market, or in many markets, from one operation with one plan and one report. It works with advertisers and agencies, with audience data by market to plan across broadcast and streaming together.

For a dealer group or a franchise store buying television in several markets with different station owners, Locality is one buy across all of them, broadcast and streaming, rather than a relationship per station group. It suits groups and agencies more than a single store, which buys from its local station directly.

A store spends through Locality for local television across several markets and station groups from one buy, broadcast and streaming together, with one plan and one report. For a group with rooftops in different markets it removes a relationship per station owner.

The honest objection is that it is a representation and planning layer suited to groups and agencies rather than a single store, that television reads through tracked numbers and branded search over weeks, and that the reporting overlaps with what LeadLocate provides. A single store buys from its local station directly.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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Locality fits dealer groups with rooftops in several markets, franchise stores with regional television budgets, and the agencies that buy for them. It fits less well for a single store in one market, which buys from its station directly.

Locality works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Locality, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Locality, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Locality planned campaign produces leads the way television does: calls to the tracked number in the spot, branded searches and direct inquiries on a LeadLocate lead page in the days after the impression, attributed by zone and week in the CRM, with Locality's market report beside it.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Locality through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Locality gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency buying television for dealership groups across markets, Locality is one buy across station groups and streaming services, and connecting each store's LeadLocate CRM pairs the market report with the leads that followed in each rooftop's zone.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Locality. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Locality the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Locality. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Locality; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Locality looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

What does Locality sell?

Local broadcast and streaming television reach by market across the many station groups it represents and the streaming services it partners with, from one plan and one report.

Is Locality for a single dealership?

Yes, through LeadLocate. It suits groups and agencies buying in several markets, a single store in one market usually buys from its local station, and our team arranges whichever route fits when you request it.

How is the campaign measured?

By calls to the tracked number in the spot, logged in the CRM, branded search lift and inquiries on the lead page by zone and week, with Locality's market report beside the CRM's.

Does my dealership need its own relationship with Locality?

Not to start. Request Locality from the Advertising Networks page in the CRM and our team opens the conversation with Locality for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Locality leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Locality?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Locality placement carries whatever commitment Locality sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Locality inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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