Car Sales Leads with Comcast Advertising

Xfinity local cable, streaming and addressable television from Comcast, formerly Effectv, sold by zone in Comcast markets.

Comcast Advertising, the business formerly known as Effectv, sells the local advertising time on cable networks inside Comcast's Xfinity footprint, by zone, network and daypart, along with streaming inventory across the apps Xfinity carries, addressable spots to chosen households, and digital campaigns run by its local sales teams. Comcast is the largest cable company in the country and its footprint covers most major metros in the Northeast, Midwest, South and West.

For a dealership in a Comcast market, it is the local television buy: a spot on the cable networks by zone, a streaming spot to the same households on their apps, an addressable spot to the households that match, and the local news and sports channels Comcast carries, from one local sales relationship. Zone buying keeps the spend on households that can reach the lot.

A store spends with Comcast Advertising because it is the local television buy in a Comcast market, with the cable networks by zone plus streaming and addressable to follow cord cutters, from one relationship with one report. Its footprint covers most of the largest metros.

The honest objection is that cable subscribers are fewer and older every year, that the local team's digital services overlap with what a store runs elsewhere, and that television reads through tracked numbers and branded search over weeks. Outside Comcast's footprint there is nothing to buy.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.

Comcast Advertising fits franchise stores in Comcast markets with co op television money, truck and SUV stores that want sports by zone, and dealer groups covering several zones. It fits less well outside the footprint and for stores without video creative.

Comcast Advertising works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Comcast Advertising, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Comcast Advertising, we work inside it. That single account reaches . The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Comcast Advertising sourced lead reaches the CRM as a call to the tracked number in the spot, a branded search, or a direct inquiry on a LeadLocate lead page, in the days after the impression, attributed by zone and week, with calls logged and transcribed and cable and streaming flights shown side by side.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Comcast Advertising through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Comcast Advertising gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency buying local cable in major metros for dealership clients, Comcast Advertising is the buy, and connecting each store's LeadLocate CRM gives the client the calls, searches and inquiries by week that the cable report never showed.

If an agency runs Comcast Advertising for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealer-marketing-attribution-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Comcast Advertising placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

The setup cost of Comcast Advertising, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Comcast Advertising account in your name is billed by Comcast Advertising directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Comcast Advertising is likely to do for a store of your size, and agrees a review date. If the reporting shows Comcast Advertising earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Is Effectv the same as Comcast Advertising?

Yes. Comcast renamed its local advertising business from Effectv to Comcast Advertising; the local sales teams, zones and inventory are the same.

What does addressable television add?

Spots delivered only to chosen Xfinity households by geography and characteristics inside the programming they watch, so the store pays for matching households in its zone rather than the whole network audience.

How is the campaign measured?

By calls to the tracked number in the spot, logged and transcribed in the CRM, branded search lift in the zone and inquiries on the lead page, reported by week.

Does my dealership need its own relationship with Comcast Advertising?

Not to start. Request Comcast Advertising from the Advertising Networks page in the CRM and our team opens the conversation with Comcast Advertising for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Comcast Advertising leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Comcast Advertising?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Comcast Advertising placement carries whatever commitment Comcast Advertising sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Request Comcast Advertising from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

Protected by reCAPTCHA. Google Privacy Policy and Terms of Service apply.