Car Sales Leads from ViX Advertising

Spanish language streaming from the largest Spanish language media company, reaching the Hispanic households in your zone.

ViX is the streaming service of TelevisaUnivision, the company behind Univision, and it carries an enormous library of Spanish language novelas, series, films, news and live sports, including the soccer that drives Hispanic television viewing. Its free, ad supported tier reaches a large share of Spanish speaking households in the country on connected televisions and mobile devices, and advertising runs as standard spots inside that content, sold through TelevisaUnivision's advertising operation and through buying platforms, with targeting by geography, language, demographics and interest.

For a dealership in a market with a significant Hispanic population, ViX is the streaming equivalent of Univision on cable, and the audience it reaches is one that buys vehicles at a high rate, often as a family decision, and responds to Spanish language creative from a store that has bothered to make it. Live soccer in particular delivers a large, engaged audience in the store's zone at once.

A store spends on ViX to reach Spanish speaking households on streaming with Spanish language creative, which most competitors in the market have never produced, and to be present in live soccer and novelas where those households spend their evenings. The cost per thousand is reasonable and the audience is loyal to the content.

The honest objection is that the channel needs Spanish creative and a Spanish speaking salesperson to receive the leads; a store that runs an English spot and answers the phone in English wastes the buy. The streaming objection applies, with leads arriving indirectly over weeks, and live sports inventory carries premiums around major matches. Outside markets with a meaningful Hispanic population, the household count is small.

For the broader case for this kind of channel, Spanish-Language Automotive Advertising covers it without repeating what is here.

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ViX fits stores in markets with a significant Hispanic population that have bilingual staff and are willing to produce Spanish creative, franchise stores whose brands sell strongly to Hispanic buyers, and dealer groups covering those markets. It fits less well for stores without bilingual staff or outside those markets. National Spanish language sellers can run it nationally.

ViX is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries ViX, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A ViX sourced lead reaches the CRM as a branded search, a direct inquiry on a Spanish language LeadLocate lead page, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week. The CRM's distribution rules route Spanish language inquiries to a bilingual salesperson, and the follow up texts and emails can run in Spanish.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running ViX through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from ViX gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency serving dealership clients in Hispanic markets, ViX is the streaming half of a Spanish language plan alongside Univision and Telemundo, and connecting it to the store's LeadLocate CRM lets the agency show the client the Spanish language leads routed to bilingual staff and what they became.

Agencies are how most stores buy ViX, and LeadLocate treats the agency as part of the store's team. An agency user can manage the campaigns in Leads Manager, hold the platform accounts in its own name and connect them, pull the same reporting the dealership sees, and use the webXintel Ads Network as a lead source for clients that want results before they want a media plan. What the agency gains is the piece it typically lacks: the CRM, the distribution rules, the texting and calling, the follow up processes, all of it visible so the agency can show the store what happened after the click. Agencies that bring dealerships onto the platform can enroll in the referral program. See automotive-media-buying-servicesL for how the agency side works.

Nobody drives across three states for a sedan, so the market ViX is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request ViX. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by ViX; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of ViX looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does a dealership need Spanish creative for ViX?

Yes. The audience chose Spanish language content, and an English spot in that context wastes the buy. A bilingual salesperson to receive the leads matters as much; the CRM routes those inquiries automatically.

How large is the ViX audience in a typical market?

Large in markets with a meaningful Hispanic population and small elsewhere. Live soccer produces the biggest same evening audiences the service offers.

Can a single store buy ViX ads?

Through TelevisaUnivision's advertising operation and through buying platforms that carry the inventory, at budgets a franchise store can carry. Our team arranges the route that fits when the placement is requested.

Can my dealership buy ViX directly?

Yes, through LeadLocate. ViX is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries ViX, we work through that.

Can ViX leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for ViX?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request ViX from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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