Car Sales Leads from Canela.TV Advertising

Free Spanish language streaming built for US Hispanic households, with original content and spots aimed at your zone.

Canela.TV is a free, ad supported streaming service built specifically for Hispanic audiences in the United States, with original series, films, live channels, kids content and music, in Spanish and in the bilingual voice of second and third generation households. It runs on connected televisions, mobile devices and the web, and its advertising is sold through Canela Media's own operation and through buying platforms, with targeting by geography, language, demographics and interest.

The audience is younger than the traditional Spanish language networks', more bilingual, and concentrated in the markets where Hispanic households are a large share of car buyers. For a dealership that means a way to reach that household in its own language and its own culture on streaming, with a smaller but more focused audience than ViX and a lower cost. Canela Media also sells audio and digital placements alongside the streaming inventory.

A store spends on Canela.TV to reach younger, bilingual Hispanic households on free streaming, at a low cost, with creative in Spanish or in the bilingual voice the audience uses at home. It complements a Univision or ViX buy by reaching the household member who watches original streaming content rather than novelas, and few dealers have found it.

The honest objection is size: Canela's audience in any single zone is modest, so it is an addition to a Spanish language plan rather than its center, and the streaming objection applies, with leads arriving indirectly over weeks. Spanish or bilingual creative and a bilingual salesperson are required, and outside markets with a meaningful Hispanic population there is little to reach.

For the broader case for this kind of channel, Spanish-Language Automotive Advertising covers it without repeating what is here.

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Canela.TV fits stores in Hispanic markets with bilingual staff that already run Spanish language advertising and want the younger, bilingual household, franchise stores whose brands sell strongly to Hispanic buyers, and dealer groups covering those markets. It fits less well outside those markets and for stores without Spanish creative. National Spanish language sellers can run it nationally.

Canela.TV is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Canela.TV, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Canela.TV sourced lead reaches the CRM as a branded search, a direct inquiry on a Spanish or bilingual LeadLocate lead page, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week. The CRM routes those inquiries to bilingual staff and can run the follow up in either language.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Canela.TV slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency serving Hispanic market dealership clients, Canela.TV is the younger, bilingual addition to a Spanish language streaming plan, inexpensive to test, and connecting it to the store's LeadLocate CRM shows the client what that household produced beside the larger Spanish language buys.

If an agency runs Canela.TV for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Canela.TV placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request Canela.TV. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by Canela.TV; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of Canela.TV looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

How is Canela.TV different from ViX?

It is smaller, younger and more bilingual, built for US Hispanic households rather than for the whole Spanish speaking world, with original streaming content rather than network novelas. Many stores in Hispanic markets run both.

Does the creative need to be in Spanish?

Spanish or the bilingual voice second and third generation households use works; a plain English spot does not. A bilingual salesperson to receive the leads matters as much, and the CRM routes those inquiries automatically.

Can a single store buy Canela.TV ads?

Through Canela Media's advertising operation and through buying platforms that carry the inventory, at modest budgets. Our team arranges the route that fits when the placement is requested.

Can my dealership buy Canela.TV directly?

Yes, through LeadLocate. Canela.TV is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Canela.TV, we work through that.

Can Canela.TV leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Canela.TV?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Canela.TV inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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