Car Sales Leads from Vevo Advertising

Music video channels on connected television, with spots between the videos a young, diverse audience chose to watch.

Vevo is the largest music video network, and on connected television it runs as a set of free channels, by genre, decade and mood, on Roku, Samsung, LG, Pluto TV and most other streaming platforms, reaching viewers who put music videos on in the living room the way a previous generation left music television on. Advertising runs between the videos as standard spots, sold directly by Vevo and through buying platforms, with targeting by geography, demographics, genre and interest.

The audience is young, diverse and engaged, since a viewer who chose a hip hop or country channel is paying attention to the screen, and the genre targeting lets a dealership match a spot to a taste: a truck spot on the country channels, a compact car spot on the pop channels, a Spanish language spot on the Latin channels. Volume in a single zone is modest, cost is low, and the inventory is available through nearly any streaming buy.

A store spends on Vevo to put a spot in front of a young, engaged audience by musical taste, which is a proxy for lifestyle a dealership can use, at a low cost and through a buying platform it already uses. The country channels in particular are a truck and rural audience that few dealers think to buy on streaming.

The honest objection is that the audience is young enough that a share cannot buy yet, that the household count in one zone is modest, and that the streaming objection applies, with leads arriving indirectly over weeks. It is an addition by taste, not a foundation, and a store should hold the spend inside one or two genres that match the buyer rather than run the whole network.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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Vevo fits used car stores and franchise stores selling entry level vehicles to young buyers, truck stores that want the country channels, stores in Spanish speaking markets that want the Latin channels, and dealer groups widening a streaming plan. It fits less well for luxury and for stores without video creative. National sellers can run it nationally by genre.

Vevo is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Vevo, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

A Vevo sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week. Inquiries from the country channels tend to be truck questions; from the pop and hip hop channels, first vehicle and payment questions, which the lead page's pre screening sorts before the call.

Whichever way the shopper arrives, the record is the same. The lead carries its source, the campaign, and the answers to the pre screening questions you set in Leads Manager, and it goes to the salesperson or the rotation you chose in lead distribution. The first response can be automatic: a text, an email, a task on the calendar or a call from the BDC. If your store works leads in another CRM, turn on Instant Push and the lead is forwarded there by ADF the moment it arrives, at no change in price. What no channel can do is decide who submits the form. Some shoppers arrive with a VIN and a trade, some with a monthly budget and a rough idea, and both are real; what to expect from car sales leads covers that plainly.

The point of running Vevo through LeadLocate is not Vevo. It is that Vevo becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds Vevo does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency, Vevo's genre channels are an easy story to tell a dealership client, trucks on country and compacts on pop, and the inventory is available through the platform the agency already buys on. Connected to the store's LeadLocate CRM, each genre's contribution shows up in the reporting.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Vevo. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and Vevo placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Vevo and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Vevo is being set up. Media you buy through your own Vevo account is billed by Vevo to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Vevo does best for a store of your size and market, and sets a review date. Nothing about Vevo is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

How does a dealership target on Vevo?

By genre channel, geography, demographics and interest. Matching the vehicle to the taste, trucks on the country channels for example, is the practical use.

Is Vevo's audience old enough to buy?

Much of it is, though a share is not yet, so the lead page's pre screening questions matter. The engaged, diverse, young adult audience is a strong fit for entry level and used vehicles.

Can a single store buy Vevo ads?

Through buying platforms and partners that carry Vevo's connected TV inventory, yes, at modest budgets. Our team arranges the route that fits when the placement is requested.

Can my dealership buy Vevo directly?

Yes, through LeadLocate. Vevo is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Vevo, we work through that.

Can Vevo leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Vevo?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Request Vevo from inside the CRM and our team sets it up, usually the same day. Not on LeadLocate yet? Pick a plan, month to month, and start with the included webXintel Ads Network this week.

Prefer to talk right now? Call or text 844-376-2274.

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