Car Sales Leads with Uber Ads

Placements in the Uber app, on in car tablets and in Uber Eats, targeted by the neighborhoods riders travel through.

Uber Ads is the advertising business built on the Uber rider app, the Uber Eats app and the tablets mounted in a growing share of Uber vehicles, and it sells placements to riders during the trip: a full screen ad while the rider waits for the car, a sponsored placement on the trip screen, video on the in car tablet, and placements in Uber Eats while a customer orders. Targeting covers the rider's geography, the neighborhoods of pickup and drop off, time of day and Uber's own audience segments, and the company reports impressions and engagement by campaign.

For a dealership the audience is a person in a car who does not own one, or who left theirs at home, riding through the store's zone, at a moment with nothing to do but look at the phone. That is a mixed audience: young urban riders who may never buy, travelers, and a large group of adults who use rideshare because their vehicle is unreliable, in the shop or gone. A payment message, a credit rebuilding offer or a used inventory campaign speaks to that last group directly.

A store spends on Uber for a captive, in transit audience in its zone, reached during a trip through the neighborhoods it sells to, with a share of riders who are between vehicles. The waiting screen and the in car tablet have full attention for the length of a ride, and Uber Eats adds households ordering at home.

The honest objection is that most riders are not shopping for a car, so the channel is reach with a specific slice of intent rather than a lead machine, and the effect reads through branded search and traffic over weeks with modest direct clicks. Coverage is strongest in metros with heavy rideshare use and thin elsewhere, and in car tablets are in a share of vehicles rather than all of them.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Uber fits used, buy here pay here and credit rebuilding stores in metros with heavy rideshare use, stores near airports and downtowns, and dealer groups branding across a city. It fits less well for suburban and rural stores and for luxury stores. National sellers have little use for it.

Uber Ads is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries Uber Ads, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An Uber sourced lead reaches the CRM as a click from an in app placement to a LeadLocate lead page, a branded search, a scan of a code on the tablet, or a direct inquiry, attributed over weeks for the tablets and directly for the in app clicks. The CRM's reporting shows branded search lift in the zone during the flight and the clicks by placement.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

A dealership that runs six channels through six vendors gets six reports, six invoices and six opinions about where the leads came from. Running Uber Ads through LeadLocate means it is planned in Leads Manager beside the others, its leads arrive in the same inbox with the same distribution rules, its follow up runs through the same texting, calling and email tools, and its results show up in the same reporting modules. Add a channel and the work does not grow; the picture does. The full set of channels a store can ask for is on the advertising channels page, and it matches the list inside the CRM.

The tools behind that inbox are the ones a store already uses on its other leads: automated first contact by text or email, calls placed from the CRM with the recording transcribed onto the record, voicemail drop for the ones who do not answer, drip processes for the ones who are months away, appointments on the shared calendar, and desking when the shopper arrives. A lead from Uber Ads gets all of it, because the CRM does not care where a lead came from once it is in.

For an agency with metro dealership clients, Uber Ads is a mobile placement with a real slice of between vehicles riders, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Uber Ads. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-media-buying-servicesL goes into the agency arrangement in more detail.

Nobody drives across three states for a sedan, so the market Uber Ads is bought in is the market you draw. Leads Manager's zone editor takes a radius, counties or a state and hands it to every channel you run, including this one, and the reporting comes back by that zone so you can see which part of your area actually answers, which is often not the part a store expected. Groups run separate zones per rooftop; brokers and national sellers open the map up. On financing campaigns the audience is not narrowed by protected characteristics, because fair lending rules do not allow it and the controls in Leads Manager are locked accordingly. Geography and vehicle targeting stay fully in your hands.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find Uber Ads and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while Uber Ads is being set up. Media you buy through your own Uber Ads account is billed by Uber Ads to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what Uber Ads does best for a store of your size and market, and sets a review date. Nothing about Uber Ads is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Why advertise a car to someone taking an Uber?

Because a meaningful share of riders use rideshare while their vehicle is unreliable, in the shop or gone, and a payment message reaches them at the moment they are paying for a ride instead. The rest of the audience is reach in the store's zone.

Which Uber placements work for a dealership?

The waiting screen and the in car tablet, which hold attention for the length of a ride, targeted by the neighborhoods the store sells to. Uber Eats adds households at home.

How is the campaign measured?

By in app clicks to the lead page, branded search lift in the zone during the flight, scans of a code on the tablet and inquiries logged with the source, reported in the CRM.

Can my dealership buy Uber Ads directly?

Yes, through LeadLocate. Uber Ads is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries Uber Ads, we work through that.

Can Uber Ads leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for Uber Ads?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for Uber Ads inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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