Car Sales Leads with Lyft Ads

Placements in the Lyft app, on in car tablets and on bikeshare stations, targeted to the neighborhoods riders travel through.

Lyft Ads sells placements across the Lyft rider app, the tablets mounted in a share of Lyft vehicles, and the bikeshare stations Lyft operates in several major cities, plus audiences built from rider behavior that can be used on other platforms. In the app the placements appear while a rider waits and during the trip; on the tablet they run as video; on bikeshare stations they are panels at street level. Targeting covers geography, neighborhood, time and Lyft's audience segments, with reporting by campaign.

For a dealership the audience is much like Uber's: riders in the store's zone, including the share who are between vehicles, plus the commuters who ride Lyft to work and buy a car for everything else. The bikeshare panels add a sidewalk audience in the cities that have them. A payment message, a credit rebuilding offer or a used inventory campaign fits the moment.

A store spends on Lyft for a captive rider audience in its zone with a slice of between vehicles intent, on screens with full attention for a ride, and for the sidewalk reach of bikeshare panels in the cities that have them. Lyft works with advertisers on a partner basis, which our team handles.

The honest objection is that most riders are not shopping for a car, so the channel is reach with a specific slice of intent, read through branded search and traffic over weeks with modest direct clicks. Lyft's rider base is smaller than Uber's, coverage is metro only, and tablets are in a share of vehicles.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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Lyft fits used, buy here pay here and credit rebuilding stores in metros with heavy rideshare use, stores in bikeshare cities, and dealer groups branding across a city. It fits less well for suburban and rural stores and for luxury stores.

Lyft Ads works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Lyft Ads, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Lyft Ads, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Lyft sourced lead reaches the CRM as a click from an in app placement to a LeadLocate lead page, a branded search, a scan of a code on a tablet or a bikeshare panel, or a direct inquiry, attributed over weeks for the screens and directly for the clicks. The CRM's reporting shows branded search lift in the zone during the flight.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Lyft Ads slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency with metro dealership clients, Lyft Ads adds rider and sidewalk placements beside Uber, and connecting the store's LeadLocate CRM shows the clicks and the branded search lift the flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing Lyft Ads. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. automotive-advertising-agency-alternativeL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Lyft Ads the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Lyft Ads, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Lyft Ads account in your name is billed by Lyft Ads directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Lyft Ads is likely to do for a store of your size, and agrees a review date. If the reporting shows Lyft Ads earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

How is Lyft different from Uber for advertising?

A smaller rider base, bikeshare station panels in several cities, and partner based buying rather than a self serve console. Many stores in rideshare heavy metros run both.

Can a store buy Lyft Ads directly?

Yes, through LeadLocate. Lyft works with advertisers on a partner basis. Request it from the Advertising Networks page and our team opens the conversation for the store.

How is the campaign measured?

By in app clicks to the lead page, branded search lift in the zone during the flight, scans of a code on tablets or bikeshare panels and inquiries logged with the source, reported in the CRM.

Does my dealership need its own relationship with Lyft Ads?

Not to start. Request Lyft Ads from the Advertising Networks page in the CRM and our team opens the conversation with Lyft Ads for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Lyft Ads leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Lyft Ads?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Lyft Ads placement carries whatever commitment Lyft Ads sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request Lyft Ads from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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