Team Velocity vs LeadLocate

A straight head to head on what each one does for a store, so you can stop reading comparison pages and go run a test.

If your problem is that campaigns are not being run well and nobody at your store has time to run them, a marketing partner is the right category and Team Velocity belongs on your list.

If your problem is that your salespeople do not have enough people to call, and the ones they do have are not being followed up on properly, then a lead supply and CRM platform is the right category and we belong on your list.

Those two problems get confused constantly, because both of them show up on the same report as fewer sold units. Diagnosing it wrong is expensive in both directions. A store that buys more campaign management when its real issue is a two touch follow up habit spends more money to produce more leads that die the same way.

The fastest diagnostic takes an afternoon. Pull thirty leads from last month at random and count the touches on each one before the trail went cold. If the median is under four, you have a process problem, and automated follow up plus a clear standard is the fix. If the median is six or more and your people are still standing around, you have a supply problem. That is the fork in the road, and everything below assumes you have taken it deliberately.

Everything on this page about the other vendor is public positioning only. Offerings and terms change, so verify current capability and pricing with them directly.

Team Velocity is an automotive marketing company selling technology together with execution. Their public positioning centers on data driven and predictive marketing: deciding who to talk to using customer and market data, then running the campaigns across channels, with websites and OEM program alignment as part of the relationship and a strong franchise dealer orientation.

What you are buying is a partner with a calendar. Somebody else plans, produces and reports. For a store with no marketing staff, that is real value, and it pairs well with a platform that works every lead.

LeadLocate is a lead generation platform with a full CRM built around it, sold to dealerships and to individual salespeople. What you are buying is supply plus the machinery to work it. You define a territory with the Leads Manager zone editor, leads inside that zone are delivered to you exclusively, and everything needed to work them lives in the same system.

The distinction that matters on a Tuesday afternoon: with an agency, a change is a request. With a platform your team owns, a change is a change. Neither is better in the abstract. They are better for different stores, and the wrong one wastes real money.

Leave your number and a lead specialist calls you back to answer your questions about pricing, coverage, and setup. Mon - Sat, 9:00 AM - 6:00 PM Pacific.

Prefer to talk right now? Call or text 844-376-2274.

Anything marked verify is best confirmed with the vendor directly, along with every line that will drive your decision, before you sign.

This is the deepest difference and it gets glossed over in most comparisons.

Agency style automotive marketing largely works your existing base and your local market: equity and lease maturity campaigns to people you already sold, service to sales campaigns, conquest advertising against your market. That is powerful when you have a large owner base and it decays when you do not, which is why it fits franchise points better than a two year old independent.

Our supply is different. Inbound buyer leads come from in market shoppers who submitted an inquiry, and they arrive as a mix of VIN specific interest and open shoppers describing what they want. The mix follows what shoppers in your market ask for. Opt in seller leads come from local owners who filled out a vehicle offer request and asked to be contacted by a dealership about selling their car. Both are delivered exclusively inside the territory you draw.

Be clear about what exclusivity means. We never resell that lead to another dealership. Shoppers still compare several stores, as they always will, which is exactly why fast follow up wins. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose, and backed by a replacement review, so a bad lead costs you nothing.

If you want a clear picture of what shows up, read what to expect from car sales leads before you talk to any lead vendor, ours included.

A marketing vendor generates response. What happens to that response is a CRM question, and it is where most of the money is actually lost.

Our side of it is unusually deep for the price, and this is the part dealers are most often surprised by in a demo. SMS and MMS with real threading. RCS with automatic SMS fallback so supported handsets get a richer branded message and nobody is left out. A click to call VoIP softphone with call recording and transcription, so a manager reads a twelve minute call in half a minute. Voicemail drop. Email with an inbox, composer, archive, bulk sending, and domain authentication so your mail actually arrives. A phone validator and an email validator built in. Automations, follow up processes, drip campaigns, task automation, appointments and reminders. DealTracker desking with loan and lease, a fifty state tax matrix, semimonthly frequency and trade credit caps. Deal jackets, print templates, customer facing deal pages with e signature. Document AI for VIN scanning and reading documents. IVR and call routing in the phone system built into the CRM. Three reporting layers plus lead attribution.

Our team runs campaigns from the store's selections in Leads Manager. If your campaigns also need heavy creative production, keep a production partner for that work and let the platform carry everything after the response.

The pairing plenty of stores land on is to keep an agency for the channels that genuinely need production, and run supply, follow up and desking in house. Those are separable purchases. Bundling them is usually the vendor's preference rather than yours.

Most stores run LeadLocate next to vendors they already trust. Here is how it fits beside each one.

Your franchise site stays with the provider your manufacturer program names, and LeadLocate builds the lead pages, campaign sites and salesperson sites around it, connected on request. What we offer is lead pages for campaign landing pages with per page URL settings, personal salesperson websites, and a free live chat widget for the site you already have. If your website relationship is the center of the vendor decision, keep it, and LeadLocate works every lead that site produces.

Direct mail and OEM co op programs stay with the partners you use for them today. If your manufacturer program names specific vendors and program money is attached, keep those in place and run LeadLocate beside them for exclusive local leads and follow up.

LeadLocate runs alongside the dealer management system your store already has, and connects to it on request. General ledger, accounts payable and receivable, payroll, deal posting to accounting, parts, repair orders, service scheduling and title and registration work stay in that system, and LeadLocate works independently beside it.

On the F and I side, SecureWebX does secure credit applications, apply links, document collection, identity verification at intake, a compliance module with versioned consent, worksheets and eFax. Your F and I team starts every deal with a complete, secure application and the consent record behind it.

Finally, LeadLocate is built for United States dealers, with an exclusive territory drawn around every store.

We publish ours, which makes half of this section easy. CRM Only is $199 a month if you already have lead sources. Inbound buyer leads start at $799. Marketplace Acquisitions, the seller side, starts at $999. The Buyers and Sellers Hybrid Plan is from $1,599. Skip A Month is $199 for stores that need to pause. Everything is month to month with no long term contract. Full detail sits on the pricing page.

Confirm current pricing and terms with each vendor directly. What we can give you is what to ask for, because agency style pricing has a structure worth understanding. Ask how much of the invoice is media and how much is management. Ask whether media is passed through at cost. Ask what happens to the ad accounts and audience data if the relationship ends. Ask what the term is and what the renewal price looks like.

The commitment question is the one that separates the two models most cleanly. A month to month arrangement means the vendor has to earn the business every month and leaving is your decision rather than a negotiation. A longer term trades that flexibility for a fixed commitment. Both are defensible. Just know which trade you are making before you sign it, not after.

Concrete scenarios beat abstractions, so here are the ones we see most.

Franchise point, large owner base, no marketing staff. Keep a marketing partner for equity and lease maturity campaigns against that big base, and put LeadLocate underneath for the follow up layer, so every response those campaigns produce gets worked.

Independent used car store, forty to a hundred and fifty units a month. Supply is usually the constraint and the owner base is too small for heavy equity marketing. Exclusive local leads plus the CRM is the more direct fix, and the independent dealer page covers the setup.

Buy here pay here. The credit conversation is the whole sale. Apply links, secure applications and the compliance module do more for you than brand campaigns, and the subprime lead page is the best starting point.

Dealer group with an internal marketing person. Often both, with clear lines. Agency owns brand and production, the platform owns supply, follow up and reporting so the group sees one set of numbers. The dealer group page covers the multi rooftop side.

Individual salesperson or broker. An agency is not a realistic purchase. A platform that runs with no DMS connection and no inventory feed is, which is why we sell to individuals at all.

Stop comparing feature lists. They are written by the people selling the product, this page included, and they never settle anything.

Run a bounded pilot instead. Three to four weeks, one team or one lead source, everything else left alone. Measure exactly three things against the same period on your current setup: time to first response, follow up touches per lead before the trail goes cold, and appointments set per hundred opportunities. Those three predict sold units better than anything a dashboard will show you, and they are directly comparable across vendors in a way that cost per lead is not.

Set the pass mark before you start. Writing down what would make you say yes, in advance, is the single discipline that keeps a pilot from becoming a feeling.

And be direct with both vendors about it. Anybody unwilling to be measured on a defined period is telling you something useful for free. Month to month pricing on our side exists precisely so this is possible without a commitment. If a pilot goes badly you have lost a month and learned something real. If it goes well you expand on evidence.

We cannot guarantee lead volume, appointments, close rates or sold units, and no vendor can, because those depend on your market, your inventory, your pricing and your people. What we can do is put the numbers in front of you every week. If you want to see it running, the demo takes fifteen minutes.

Can we use both Team Velocity and LeadLocate?

Yes, and it is a common arrangement. Keep the agency for brand, websites and production heavy channels, and run lead supply, follow up, desking and reporting on our platform. The two purchases are separable even when a vendor prefers to bundle them.

How does LeadLocate work with manufacturer programs?

It runs beside them. If your manufacturer specifies a vendor and program money depends on it, keep that vendor in place and confirm the requirement with the OEM, then run LeadLocate beside it for exclusive local leads, follow up and desking.

Do you build or host dealer websites?

We build around the site you have. We provide lead pages for campaign landing pages, personal salesperson websites and a free live chat widget for the site you already run. Your full dealer website stays with its current provider, and LeadLocate works every lead it produces.

How is our territory defined?

You draw it in the Leads Manager zone editor, and leads submitted inside that zone come to you and are not resold to another dealership. Exclusivity is about resale, not about whether the shopper also contacted other stores, which they usually do.

What happens when a lead is clearly bad?

It goes through a replacement review, so a bad lead costs you nothing. Every lead in your zone is delivered to you and only you, prescreened at capture with the questions you choose.

How long before we know if this is working?

Three to four weeks on a bounded pilot is enough to read response time, touch counts and appointment rate. Sold units take longer because the sales cycle does. Set the pass mark before you start so the decision is evidence rather than mood.

We will map your territory, turn on real lead flow and put the three numbers that matter in front of you every week. Month to month, so leaving is always your call.

Prefer to talk right now? Call or text 844-376-2274.