RichAds Advertising for Car Sales Leads

Push, popunder and native traffic from a performance network with self serve buying and its own traffic quality scoring.

RichAds is a performance advertising network selling push notification, popunder, native and in page push placements across a large international publisher base, with a self serve platform that targets by geography, device, interest and its own traffic quality tiers, bids by click or outcome, and reports by campaign. Its distinguishing feature is quality scoring of its traffic sources, which lets an advertiser buy only the higher tiers, at a higher price, and avoid the rest.

For a dealership it is the same aggressive, low cost end of display as PropellerAds, with the quality tiers as a control: a value store with a converting lead page can buy the better traffic in its zone and skip the worst. The formats remain intrusive and the publisher base uneven, and a store should understand both before running.

Connecting your own RichAds account to the CRM has its own page: RichAds Integration for Car Dealers. This page is about the channel and the leads.

A store spends on RichAds for very inexpensive high volume clicks with quality tiers that let it avoid the worst traffic, from a self serve platform, when it has a converting lead page and a value message. The tiers make the channel more usable than its peers.

The honest objection is the same as for every network in this class: intrusive formats, an uneven publisher base, low conversion, and unsuitability for a store that guards its context. Access goes through the platform's review, and our team states the expectations plainly.

For the broader case for this kind of channel, Programmatic Display Advertising for Dealers covers it without repeating what is here.

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RichAds fits value and buy here pay here stores with a converting lead page that want cheap volume with quality controls, and dealer groups testing low cost reach. It fits less well for franchise and luxury stores. National sellers can run it nationally.

RichAds works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want RichAds, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with RichAds, we work inside it. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A RichAds sourced lead reaches the CRM as a click from a push, popunder or native placement to a LeadLocate lead page or a tracked number, attributed directly, with the campaign and traffic tier on the record where exposed. Pre screening questions on the lead page sort the volume.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running RichAds through LeadLocate is not RichAds. It is that RichAds becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds RichAds does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency running volume for value dealership clients, RichAds is cheap traffic with quality tiers, run from the self serve platform, and connecting the store's LeadLocate CRM shows which tiers produced leads worth calling.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing RichAds. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealership-campaign-management-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and RichAds placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find RichAds and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while RichAds is being set up. Media you buy through your own RichAds account is billed by RichAds to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what RichAds does best for a store of your size and market, and sets a review date. Nothing about RichAds is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

What are RichAds' quality tiers?

Scores the network assigns to its traffic sources, letting an advertiser buy only the higher tiers at a higher price and skip the rest, which makes the channel more controllable than its peers.

Is RichAds brand safe?

Its formats are intrusive and its publisher base uneven, so it suits value stores with tight controls and does not suit stores that guard their context.

How is the campaign measured?

By clicks from placements to the lead page and the tracked number, attributed directly in the CRM, with cost per lead and lead quality by tier compared against other channels.

Does my dealership need its own relationship with RichAds?

Not to start. Request RichAds from the Advertising Networks page in the CRM and our team opens the conversation with RichAds for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can RichAds leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for RichAds?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A RichAds placement carries whatever commitment RichAds sets, billed for your dealership; we do not mark it up and we never tie our price to results.

Draw the market you sell in, request RichAds from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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