OUTFRONT Media Ads for Car Sales Leads

Billboards, transit and large digital screens in the biggest metros, bought directly or through programmatic outdoor.

OUTFRONT Media is one of the largest outdoor companies, with billboards, transit advertising on buses, rail and stations, and large digital screens concentrated in the biggest American metros, where its inventory covers the highways, the downtowns and the transit systems that millions of commuters use daily. Digital faces are sold directly and through the programmatic outdoor platforms; printed and transit placements are sold through local offices.

For a dealership in a major metro, OUTFRONT is where the highway faces and the transit inventory are. A digital billboard on the freeway that passes the auto row, a station domination near a downtown showroom, a bus wrap on the routes through the store's zone: those are its formats. Its footprint is thin in small markets, where Lamar and the regional companies hold the faces.

A store spends with OUTFRONT for highway and transit reach in a major metro, at scale, with digital faces that can be bought by daypart and programmatically. For a group with several rooftops along one freeway, a sequence of faces on that freeway is a classic and effective buy.

The honest objection is the outdoor objection, no direct response and a slow read through branded search and traffic, plus rates in the largest metros that reflect the audience size. Transit placements commit for weeks, and the footprint is metro only. It is a brand and location channel for big city stores.

For the broader case for this kind of channel, Geofencing Advertising for Car Dealerships covers it without repeating what is here.

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OUTFRONT fits dealerships and groups in the largest metros with highway and transit inventory to buy, franchise stores with a location message, and luxury stores near downtown showrooms. It fits less well outside the big metros and for stores that need direct response.

OUTFRONT Media is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries OUTFRONT Media, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An OUTFRONT sourced lead reaches the CRM as a branded search, a call to the number on the face, or a walk in with the source recorded, attributed over weeks. The CRM's reporting shows branded search lift in the zone during the flight, and a short URL or texting keyword on a digital face adds a little direct response.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

The point of running OUTFRONT Media through LeadLocate is not OUTFRONT Media. It is that OUTFRONT Media becomes one more line in a system that already holds everything else. Leads Manager is where the campaigns are planned, whatever the channel: the zone, the campaign type, the questions a shopper answers, the creative. The CRM is where the leads land, are distributed, are worked by text, email, call and voicemail drop, and are reported on in the activity, company and management reports. A store that adds OUTFRONT Media does not add a login, a report or a vendor to chase; it adds a source. The same is true of the dozens of other channels on the advertising channels page, which is the list the CRM itself shows a dealership under Advertising Networks.

That matters more than it sounds. Most stores do not fail at advertising because a channel was wrong; they fail because the leads from the third and fourth channels never got worked, since nobody was watching that inbox. One inbox, one set of distribution rules and one follow up process is what makes a fourth channel worth adding at all, and the same reporting is what lets a manager see, in one place, which channel is earning its budget this month and which one is not.

For an agency buying outdoor in a major metro for dealership clients, OUTFRONT's highway and transit inventory is the buy, and connecting each store's LeadLocate CRM lets the agency show the branded search lift a flight produced.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing OUTFRONT Media. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to OUTFRONT Media the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

Two steps. First, if your dealership is not on the platform, pick a plan on the pricing page; every plan is month to month with no long term contract, and every plan includes the webXintel Ads Network. Second, from Leads Manager inside the CRM, open Advertising Networks and request OUTFRONT Media. Our team handles the setup, usually the same day, and the campaign is planned from your zone and your selections. Spend on an account you own is billed to you by OUTFRONT Media; there is no markup on it from us. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF.

Expect a short conversation before anything runs: which vehicles, which zone, which questions a shopper should answer, what a fair trial of OUTFRONT Media looks like in your market and when to review it. Then the campaign runs and the reporting does the talking. A channel that earns its place stays; one that does not is turned off from the same page, and the store keeps the leads, the records and the history either way.

Does OUTFRONT cover small markets?

Its inventory is concentrated in the largest metros. In small and mid sized markets, Lamar and regional companies hold most of the faces, and the programmatic outdoor platforms reach across all of them.

What transit formats work for a dealership?

Bus wraps and interior cards on routes through the store's zone, and station placements near a downtown showroom. They commit for weeks and reach commuters daily.

How is an outdoor flight measured?

By branded search lift in the zone during the flight, calls to the number on the face, and walk ins logged with the source in the CRM, read over weeks.

Can my dealership buy OUTFRONT Media directly?

Yes, through LeadLocate. OUTFRONT Media is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries OUTFRONT Media, we work through that.

Can OUTFRONT Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for OUTFRONT Media?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

One more channel, no new login, no new report. Ask for OUTFRONT Media inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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