Car Sales Leads from Nexstar Media Advertising

Local broadcast stations in more than a hundred markets, The CW and NewsNation, with the digital and streaming that extend the same buy.

Nexstar Media Group is the largest local television broadcaster in the country, with stations in more than a hundred markets, majority ownership of The CW network, the cable news channel NewsNation, and the digital sites and apps of its stations, all sold through its local sales teams and a national operation by market, station, daypart and audience, with streaming and digital campaigns alongside the broadcast spots.

For a dealership in a Nexstar market, that is the local broadcast buy: the evening news, the morning show, the local sports, on the station the market has watched for decades, plus the station's site and app and a streaming extension to the same households. Local news remains the most watched programming in most markets, and a dealership spot in it reaches the older, buying household the streaming services reach less well.

A store spends with Nexstar for local broadcast news and sports in its market, from the largest station group, with digital and streaming from the same team. Local news still reaches a large share of vehicle buying households every evening, and the station's credibility carries to the spot.

The honest objection is that broadcast audiences skew older and shrink yearly, that attribution reads through tracked numbers and branded search over weeks, and that the local team's digital services overlap with what a store runs elsewhere. Rates on the leading station in a market reflect its reach.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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Nexstar fits franchise stores in its markets with co op television money, truck and SUV stores that want local news and sports, and dealer groups covering several Nexstar markets. It fits less well for stores that need click level attribution and for stores without video creative.

Nexstar Media works with advertisers on a partner basis rather than through an open self serve account, which usually means a conversation with their sales team, a minimum commitment and creative that meets their standards. LeadLocate handles that on request. Tell us from the Advertising Networks page in the CRM that you want Nexstar Media, our team opens the conversation for your dealership, and once the placement is set the campaign is managed from Leads Manager alongside everything else you run with us. Where you already have a relationship with Nexstar Media, we work inside it. Under it sit , which is why one connection is enough. The webXintel Ads Network, included with every plan, keeps running the whole time, so a partner placement is an addition to your lead flow rather than a replacement for it.

A Nexstar sourced lead reaches the CRM as a call to the tracked number in the spot, a branded search, or a direct inquiry on a LeadLocate lead page, in the days after the impression, attributed by zone and week, with broadcast calls logged and transcribed and the station's digital placements adding clicks.

From that point the lead behaves like every other lead in LeadLocate. It is stamped with the channel and the campaign, it lands with the salesperson or the round robin you set in lead distribution, and the first touch can fire on its own, a text, an email or a task, before anyone opens it. Stores that keep working leads in a different CRM switch on Instant Push, and the lead is forwarded by ADF as it arrives; the price does not change for that. One thing worth saying on every channel page: the shopper decides what to submit. A person with a VIN picked out and a person with a payment in mind are both leads, and what to expect from car sales leads explains why that mix is normal.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. Nexstar Media slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency buying local broadcast for dealership clients, Nexstar is the station group in more than a hundred markets, and connecting each store's LeadLocate CRM gives the client the calls, searches and inquiries by week that broadcast never reported.

If an agency runs Nexstar Media for your store today, nothing about that has to change. The agency connects the account it already manages, or requests the placement through us, and the leads flow into your LeadLocate CRM where your salespeople work them and your managers can see the follow up. The agency sees the same reports you do. For the agency, the appeal is practical: one platform for every channel and every client instead of twenty consoles, a real CRM behind the campaigns without having to build or license one, and a lead flow from the webXintel Ads Network it can offer any dealership on day one. The referral program in the CRM pays agencies for stores they bring. More on the arrangement at dealership-campaign-management-softwareL.

A dealership is a local business, so every channel LeadLocate runs is planned around a zone: a radius around the store, a set of counties, or a whole state for a group. The zone editor in Leads Manager is where that is drawn, and it applies to Nexstar Media the same way it applies to search or social. Auto brokers and stores that ship nationally can widen the zone to the country; a Toyota store in one city has no reason to pay for shoppers in another, and does not. Groups give each rooftop its own zone so two stores in the same group never bid against each other for the same household. One rule worth knowing before you plan a financing campaign: campaigns that mention financing run under fair lending rules, which do not allow narrowing an audience by age, gender, income, marital status, household size, education, language or ZIP, and Leads Manager locks those controls. Vehicle and geography targeting is unaffected.

The setup cost of Nexstar Media, in your time, is a click. The Advertising Networks page in the CRM lists it beside every other channel; Request Connection opens a support request our team works, usually the same day. Stores that are new to LeadLocate choose a plan on the pricing page, month to month with no long term contract, and start with the webXintel Ads Network the same week. Media bought through a Nexstar Media account in your name is billed by Nexstar Media directly to you. Your existing CRM, if you have one, keeps receiving leads through Instant Push by ADF, and the price does not change for that.

From there it is a conversation, not a contract. Our team confirms the zone and the selections, says plainly what Nexstar Media is likely to do for a store of your size, and agrees a review date. If the reporting shows Nexstar Media earning its budget, it stays; if it does not, it is switched off from the same page, the store keeps every lead and record it produced, and the budget moves to a channel that did better in the same report.

Does Nexstar have a station in my market?

It owns stations in more than a hundred markets. Our team confirms the station, its programming and its rates in the store's market when the placement is requested.

Is local news still worth buying?

In most markets it remains the most watched programming and reaches the older, buying household every evening. It is read through tracked numbers and branded search rather than clicks.

How is the campaign measured?

By calls to the tracked number in the spot, logged and transcribed in the CRM, branded search lift in the zone, clicks from the station's digital placements and inquiries on the lead page, reported by week.

Does my dealership need its own relationship with Nexstar Media?

Not to start. Request Nexstar Media from the Advertising Networks page in the CRM and our team opens the conversation with Nexstar Media for your store. If you or your agency already have a relationship there, tell us in the request and we work inside it.

Can Nexstar Media leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF the moment it arrives, with its source attached, and the price of the subscription is unchanged.

What does LeadLocate charge for Nexstar Media?

The platform subscription, month to month and priced on the pricing page, includes the webXintel Ads Network. A Nexstar Media placement carries whatever commitment Nexstar Media sets, billed for your dealership; we do not mark it up and we never tie our price to results.

One more channel, no new login, no new report. Ask for Nexstar Media inside the CRM or talk to a lead specialist about which channels fit your store first.

Prefer to talk right now? Call or text 844-376-2274.

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