Car Sales Leads from LG Ad Solutions

Home screen placements and free streaming channels on LG televisions, reaching cord cutting households in your zone.

LG Ad Solutions is the advertising arm of the second most common smart television brand in American homes, selling placements on the LG home screen, inside LG's free streaming channels, and across the ad supported apps that run on LG sets. Like other television makers, LG knows what its sets are showing across every input and can target a dealership's spot by viewing behavior and household characteristics inside the store's zone, reaching homes that have left cable entirely.

Formats are standard video inside the free channels, home screen and screensaver placements with a click through, and audience based buys across apps. LG sells directly to larger advertisers and through buying platforms for smaller ones. For a dealership the appeal is the same as with any television maker's platform: reach into cord cutting homes, a prominent home screen placement, and household level targeting that keeps the spend local.

Connecting your own LG Ad Solutions account to the CRM has its own page: LG Ad Solutions Integration for Dealerships. This page is about the channel and the leads.

A store spends on LG for reach into a distinct set of cord cutting households, the LG owners, that a Samsung or Roku buy does not cover, at a low cost per thousand, with the home screen placement as the prominent format. Together the television makers' platforms cover most cord cutting homes in a zone, and a store that wants that reach buys two or three of them.

The honest objection is the streaming objection: leads arrive later and indirectly and the channel reads over a quarter. LG's audience in any single market is smaller than Samsung's or Roku's, so it is usually an addition to one of those rather than a first television buy, and direct minimums route smaller stores through partners.

For the broader case for this kind of channel, Connected TV Advertising for Car Dealerships covers it without repeating what is here.

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LG fits stores already running Samsung or Roku that want to cover the rest of the cord cutting households in their zone, franchise stores with co op television money, and dealer groups. It fits less well as a first television channel for a small store, and for any store without video creative. National sellers can run it nationally.

LG Ad Solutions is bought through buying platforms and media partners rather than a self serve console, and LeadLocate reaches it for your dealership that way. Ask for it from the Advertising Networks page in the CRM and our team arranges the placement for your store, through a buying partner or an order placed in your dealership's name, with the geography set to the market you sell in. If your dealership or your agency already holds a seat on a platform that carries LG Ad Solutions, we can work through that instead. Either way the campaign is planned from the same Leads Manager selections as every other channel you run with us, and it reports into the same place.

An LG sourced lead reaches the CRM as a branded search, a direct inquiry on a LeadLocate lead page, or a call to the spot's tracked number, in the days after the impression, attributed by zone and week. Home screen placements with a scannable code produce the most direct responses.

Once it is in the CRM the channel stops mattering and the process takes over. The lead shows its source and campaign, the pre screening answers you asked for in Leads Manager, and it routes by the distribution rules you set, to a person or a rotation. Automated first contact, by text, email or a scheduled call, is optional and configurable. If the store's process lives in another CRM, Instant Push forwards each lead there by ADF on arrival, and the subscription price is the same either way. Expect a mix: shoppers who name a vehicle and shoppers who name a budget, both of them worth a call, as what to expect from car sales leads sets out.

Every channel LeadLocate runs shares one workflow. Campaigns are set up in Leads Manager from a zone, a campaign type and a set of pre screening questions. Leads arrive in one inbox, route by one set of distribution rules, and are worked with the CRM's own texting, calling, call transcription, email and voicemail drop. Reporting is one place, with activity, company and management views. LG Ad Solutions slots into that as a source, nothing more, and that is the reason a store can afford to try it: the cost of adding a channel is the media, not another system. The advertising channels page lists every channel the CRM can run this way.

It also means a channel can be judged fairly. When every lead carries its source and every call, text and appointment is logged against it, the management report can show cost per lead and cost per appointment by channel over a quarter, which is the only honest way to compare a search campaign with a streaming flight or a mailing. A store that keeps its channels in separate systems never gets that comparison, and usually keeps paying for the one with the loudest sales rep.

For an agency, LG is the natural companion to a Samsung or Roku buy for a dealership client that wants to cover cord cutting homes, and connecting the campaigns to the store's LeadLocate CRM lets the agency show the combined lift across the television makers' platforms.

Most dealerships hand their advertising to a small local agency that already has their trust, and that agency is who usually ends up managing LG Ad Solutions. LeadLocate is built to sit underneath that relationship rather than compete with it. The agency keeps its accounts and its client, connects those accounts to the store's LeadLocate CRM or buys leads through the webXintel Ads Network, and manages every channel it runs for that store from one Leads Manager with one set of reports. For an agency serving several stores, that replaces a stack of platform logins per client with one system, and it gives the agency something it would otherwise have to build itself: a CRM the dealership actually works its leads in, with the follow up visible. Agencies that refer stores to LeadLocate can also enroll in the referral program inside the CRM. dealer-marketing-attribution-softwareL goes into the agency arrangement in more detail.

Geography is the first setting on every LeadLocate campaign, and it is yours. Draw the zone you sell in with the zone editor in Leads Manager, a radius, a list of counties or a state, and LG Ad Solutions placements are bought for that zone and nothing outside it. Brokers who sell to the whole country set the whole country; a group draws one zone per rooftop and the reporting comes back the same way, so a regional manager can see which store's market answered. Financing audiences stay inside fair lending rules on every channel: Leads Manager keeps them from being narrowed by age, gender, income, marital status, household size, education, language or ZIP, with locked controls, so a store is protected without thinking about it. Everything else, the vehicles, the message, the radius, is open.

Starting is a request, not a project. Inside the CRM, open Leads Manager, then Advertising Networks, find LG Ad Solutions and click Request Connection; our team takes it from there, usually the same day. If you are not on LeadLocate yet, the platform is priced as a monthly subscription with no long term contract, and the plans on the pricing page include the webXintel Ads Network, so a store has leads coming in while LG Ad Solutions is being set up. Media you buy through your own LG Ad Solutions account is billed by LG Ad Solutions to you. A store that already works leads in another CRM keeps doing so; the leads are pushed there by ADF at no change in price.

What happens after the request is worth knowing too. A person from our team confirms the zone, the campaign type and the pre screening questions with you, tells you plainly what LG Ad Solutions does best for a store of your size and market, and sets a review date. Nothing about LG Ad Solutions is a commitment beyond the media itself: if the reporting says it is not earning its budget after a fair trial, it is switched off from the same page it was switched on, and the CRM keeps every lead it produced.

Should a store buy LG in addition to Samsung or Roku?

If the goal is reaching most cord cutting households in the zone, yes; each television maker's platform reaches its own owners. If the budget only supports one, start with the platform with the larger share in the market.

What does LG Ad Solutions target?

Household viewing behavior across every input on the set, plus demographics and interests, inside the store's geography. The spot reaches homes that have left cable and are not reachable through it.

How does a store measure LG campaigns?

By branded search lift, direct inquiries and calls to the tracked number in the zone during and after the flight, reported in the CRM by week and read over a quarter.

Can my dealership buy LG Ad Solutions directly?

Yes, through LeadLocate. LG Ad Solutions is sold through buying platforms and media partners, so you request it from the Advertising Networks page in the CRM and our team arranges the placement in your dealership's name. If your agency already has a seat on a platform that carries LG Ad Solutions, we work through that.

Can LG Ad Solutions leads go into the CRM we already use?

Yes. Instant Push forwards every lead to your existing CRM by ADF as it arrives, source and campaign included, and the subscription price does not change for it.

What does LeadLocate charge for LG Ad Solutions?

The platform is a month to month subscription with no long term contract, priced on the pricing page, and every plan includes the webXintel Ads Network. The media itself is billed for the placement our team arranges, in your dealership's name. We never tie the price to a result.

Draw the market you sell in, request LG Ad Solutions from the Advertising Networks page, and watch the leads land in the same CRM as everything else. No long term contract.

Prefer to talk right now? Call or text 844-376-2274.

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